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THE CHARM OF THE NEW RETAIL HIGH STREET

Centrum handlowe Aleja Słońca w Szczecinie

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Page 1: Centrum handlowe Aleja Słońca w Szczecinie

the ChARMOF the NeWRetAIL hIGhStReet

Page 2: Centrum handlowe Aleja Słońca w Szczecinie

THE CHARM OF THE NEW RETAIL HIGH STREET

highest purchasing power combined with a very low retail density

The future dominant retail and leisure destination in Szczecin with 70,000 sq m GLA

The fastest developing residential districts in Szczecin

The largest multiplex cinema in Szczecin

Only 5 min. to the city centre and to the express road connections

Finally, the New dowtown boulevard in Western Szczecin

Page 3: Centrum handlowe Aleja Słońca w Szczecinie

WELCOME TO ALEJA SLONCA – THE NEW RETAIL HIGH STREET

Sunny retail boulevard in Aleja Slonca

Page 4: Centrum handlowe Aleja Słońca w Szczecinie

Norway

Poland

Slovakia

Sweden

Austria

Bulgaria

Croatia

Czech R.

Estonia

France

Belgium

HollandEnglandGermany

Greece

Hungary

Ireland

NorthernIreland

Italy

Latvia

Lithuania

Belarus

Ukraine

Portugal

Romania

Russia

Slovenia

Spain

Switzerland

Turkey

POLANd, THE LARGEST CONSuMER MARkET IN CEE

SZCZECIN

POZNANWARSAW

RZESZOW

WROCLAW

GDANSKGDYNIASOPOT

KATOWICE(UPPER SILESIA)

BIALYSTOK

LUBLIN

CRACOW

LODZ

38 M The most populated country of Central andEastern Europe with 38 M inhabitants. Evenly distributed population: 26 urban areas over 200,000 inhabitants, and 6 urban areas over 1 M inhabitants.

+45% GDP Stable and dynamic economy: +45% GDP growth over the last 10 years.

Є 200 Bn marketConstant and sustained growth of consumer spending: Є 200 Bn by the end of 2010, + 60% over the last 10 years.

GDP growth in 2009 +1.8%Poland: Europe’s 6th largest economy and the only EU country that generated GDP growth in 2009 +1.8%.

Page 5: Centrum handlowe Aleja Słońca w Szczecinie

THE MOST dYNAMIC RETAIL REAL ESTATE MARkET IN CEE

CEE countries shopping mall GLA density 2009

GLA : gross lettable area of modern retail (shopping mall & standalone stores adjacent to malls)

400350300250200150100500

sqm

GLA

/1,0

00 in

hab.

New GLA supply per annum

sqm

GLA

(‘00

0)

hypers & DIY malls

0

100

200

300

400

500

600

700

800

900

1 000

2003 2004 2005 2006 2007 2008 2009 2010e 2011f

Average ’01-’10

8.3 M sq m GLA, 366 shopping centres

Total 2000 – 2010

SpecialisedSmallMedium 20 000-40 000 sq mLarge 40 000-80 000 sq mVery Large <80 000 sq m

15%

25%34%

23%

3%

Specialised: thematic centre > 20,000 sqm / small convenience: mall < 20,000 sqm GLA with food & convenience anchorsSmall positioned: mall < 20,000 sqm with various non-food anchors

Sources: ICSC, PRCH, 2010

8.3 M sq m GLAIn 2010, the retail stock totalled 8.3 M sq m GLA and the number of shopping centres 366.

From hyper to mallThe supply remains sustained with 650,000 sq m GLA delivered in 2009 and it is getting modernized with a switch from hypermarket-based offer to shopping malls.

High potentialDespite the strong retail development of last years, Polish retail real estate market is still underequipped in comparison to other countries of the region. Thus, the potential of the retail market in Poland is one of the highest in Central and Eastern Europe.

New generationThe market is still hungry for new shopping centres and the formats are evolving accordingly, with increasingly diversified shopping centres’ types, each catering to specific markets and locations. 1st generation shopping malls are aplenty but the market is hungry for new solutions of 2nd and 3rd generation.

Page 6: Centrum handlowe Aleja Słońca w Szczecinie

Source: GfK 2010

47 HuNGRY MARkETS WAITING FOR THEIR FORMATS

47 TOP DESTINATIONS

GLA density per capita

3M: Market Maturity Mapping

Pu

rch

asin

g p

ow

er p

er c

ap

ita

Slupsk

ElblagGorzow Wielkopolski

Legnica

Plock

WloclawekGrudziadz

Kalisz

Olsztyn

Koszalin

Zielona GoraWalbrzych

Opole

Torun

Radom

Kielce

Pila

Tarnow

BialystokCzestochowa

Rzeszow

Bydgoszcz

Szczecin

Bielsko-Biala

Lublin

Rybnik

LubinWroclaw

Poznan

Gdansk

Cracow

Lodz

Warsaw

Upper Silesia

Tarnobrzeg

Przemysl

Stargard Szczecinski

Gniezno

Siedlce

Ostrowiec Swietokrzyski

Inowroclaw

Ostrow WielkopolskiKonin

Nowy Sacz

Piotrkow Trybunalski

Jelenia Góra

3M toolUrban structure of Poland is diversified with the city markets developing at different speeds. the 3M tool (Market Maturity Mapping) reveals the situation.

47 top destinations6 top competitive markets demand the newest retail formats (differentiation phase).23 established markets with basic retail expect an increased offer (consolidation phase).18 emerging markets are ready for further development (equipment phase).

Szczecin: among the 23 established markets; with 343 sq m GLA/1,000 inhabitants the city is still undersupplied when compared to similar markets.

Page 7: Centrum handlowe Aleja Słońca w Szczecinie

SZCZECIN, THE BALTIC CROSS-BORdER CITY

Pomeranian Dukes’ Castle

Szczecin Science and Technology Park

On the German borderStrategically located on the border with Germany, Szczecin is less than 100 km away from Berlin. It is the most important urban area in the North-Western Poland with over 474,000 inhabitants.

In the top 10Being the 2nd river port of Poland and also a known seaport, Szczecin profits from the delta of the Odra River that reaches out further into the Baltic Sea. It is ranked among the top 10 markets in Poland with the potential consumer market of Є 3,1 Bn.

High-tech and ITDue to its location, Szczecin is rich in diversified industries. It is a shipbuilding and fishery centre. Carlsberg, in turn, represents beer brewing industry.The city is also becoming a prime destination for business process outsourcing centres and hi-tech companies, such as Sonion Microtronics (optical equipment), or E-on (energy). It is also a strong IT and programming centre. Special Economic Zone located in nearby Goleniow, together with an industrial park, provide sustainable employment in the area.

Purchasing power 24% higher Purchasing power is 24% above the national urban average, while the unemployment rate of 8.1% is definitely below the national average.

Szczecin Port with the main city road

Szczecin

PolandBerlin

Copenhagen

Stockholm

Radisson SAS Ferry in the port Industrial pier

City centre by night

Port with the infrastructureParis-inspired urban infrastructure

Szczecin Science and Technology Park

Page 8: Centrum handlowe Aleja Słońca w Szczecinie

TopShopping RealReal

Piast

Tesco

Galaxy

Kaskada

GaleriaGryf

FerioPogodnoALEJA

SLONCA

Turzyn

AuchanKolbaskowo

Ster

TopShopping

Piast

Tesco

Galaxy

Kaskada

GaleriaGryf

FerioPogodno

Turzyn

AuchanKolbaskowo

Ster

TopShopping Real

Piast

Tesco

Galaxy

Kaskada

GaleriaGryf

FerioPogodno

Turzyn

AuchanKolbaskowo

Ster

TopShopping

Piast

Tesco

Galaxy

Kaskada

GaleriaGryf

Turzyn

AuchanKolbaskowo

SterKoszalin

Bydgoszcz

Koszalin

BydgoszczBerlinBerlin

BerlinBerlin

Shopping Centres

Hypermarketlimited servicemall

Shopping Centres> 20.000 sq m GLA

Project

ALEJASLONCA

SZCZECIN RETAIL PROFILE: LOW ANd IMBALANCEd RETAIL dENSITY

Noticeably less GLARetail density rate in Szczecin equals 343 sq m GLA/1000 inhabitants, which is 12% lower than in the top 6 cities in Poland.

Retail concentrated in the centreSzczecin is already equipped with basic, 1st generation schemes, with the only urban centre as a leader (Galaxy, 42,000 sq m GLA). However, the retail offer concentrates mostly in the south (Auchan, Tesco, Turzyn, Piast) and east (Real, Galeria Gryf).

Only 1 centre in the west The retail profile of western district is limited to Ster Shopping Centre, a 1st generation retail scheme. The niche for diversified complementary retail and entertainment offer in this part of Szczecin is still to be filled.

70,000 sq m GLAAleja Slonca will join Ster Shopping Centre to create a dominant leisure and entertainment destination of 70,000 sq m GLA with the  largest multiplex cinema in Szczecin.

Page 9: Centrum handlowe Aleja Słońca w Szczecinie

FOCuS ON THE OFFER: GO WEST!

© www.Globe24.pl

Struga

Chopina

Mickiewicza

26 Kwietnia

Autostrada Poznanska

DabskaPszenna

Przestrzenna

Pomorska

Kra

sinskieg

o

Obotryck

a

Arkonska

Cuk

row

aW

ojska Polskiego

Ku Sloncu

Gdanska

Granitowa

Metalowa

TopShopping Real

Ster

Piast

Tesco

Galaxy

Kaskada

ALEJA SLONCA

GaleriaGryf

FerioPogodno

AuchanKolbaskowo

Turzyn

Struga

Chopina

Mickiewicza

26 Kwietnia

Autostrada Poznanska

DabskaPszenna

Przestrzenna

Pomorska

Krasinskiego

Obotryck

a

Arkonska

Cukr

owa

Wojska Polskiego

Ku Sloncu

Gdanska

Granitowa

Metalowa

TopShopping Real

Ster Kaskada

ALEJA SLONCA

GaleriaGryf

Shopping CentresGLA [sqm] per activity

100 000

50 000

10 000

Large Units

Smalland MS

Units

Total

Shopping

Centre

GLA

AREAS BY ACTIVITY

CONVENIENCE: Daily shopping - Grocery, food & drinks shops, laundry & tailors services, mobile phone suppliers, other services

ENTERTAINMENT / LEISURE: Multimedia & Cinema, Sport & fitness, books and entertainment, bars & restaurants

PERSONAL: Apparel & beauty - fashion, shoes & leather goods, jewel & accessories, health & beauty retail and services

HOME: Interiors - furnishings, decoration, household appliances, home accessories, gardening

© www.Globe24.pl

From the retail basics…Retail density in Szczecin is imbalanced, twice lower in the west when compared to the central and eastern districts of the city. In the western quickly developing housing districts there is only one shopping centre. Namely, Ster, a hypermarket- and DIY- anchored scheme of 36,000 sq m GLA and 60 units, with the well performing Real and Castorama DIY.

…to the dominant destinationAleja Slonca joins the Ster Shopping Centre to create the dominant urban scheme of 70,000 GLA. Its broad offer of entertainment with a multiplex cinema and fashion with wide choice of popular brands will consolidate the market in the area.

Page 10: Centrum handlowe Aleja Słońca w Szczecinie

THE ONLY SCHEME IN WESTERN SZCZECIN

Already established Aleja Slonca joins an already established shopping destination of Ster Shopping Centre anchored by the 14,500 sq m GLA Real hypermarket and a 9,000 sq m GBA Castorama DIY to form a 70,000 sq m GLA scheme.

Already 4.5 M a yearExisting destination surrounding Aleja Slonca already attracts 4.5 million visitors a year.

New districts aroundAleja Slonca will be located in the middle of the fastest developing districts (increase of 112% over the last 10 years) in Szczecin of the highest purchasing power in the city.

German flowIn Szczecin, the turnover generated by the tourists from Germany already accounts for 25-30% of the total retail sales in the region. Aleja Slonca located only 7 km away from the German border will be the first to profit from the influx of the Euro-spending customers coming from abroad.

Germ

any

Germany

City centre

Gen. S. Maczka st.

Ku Sloncu. st.

car park

Future national road

housingDevelopment

housingDevelopment

housingDevelopment

car park

bus stop

Spol

dzie

lcow

st.

Spol

dzie

lcow

st.

tramextension

Page 11: Centrum handlowe Aleja Słońca w Szczecinie

ONLY 5 MIN...

5 min. for pedestrians The destination is already served by a regular bus line, while the tram line extension will have its terminal just in front of the scheme. Pedestrian access is comfortable both from the existing Ster Shopping Centre and the surrounding residential areas.

5 min. for cars As a part of established retail destination, Aleja Slonca profits fully from the location in ul. Ku Sloncu St., the main road linking the city centre with the western part of Szczecin. In this way, quick car access from the city centre (5 minutes) is provided.

Extending the cross-border flowAleja Slonca extends naturally the infrastructure serving the existing Ster Shopping Centre. Thus, it structures the communication axes of the destination. They will reach out to the German border only 7 km away through the future express road to Germany that passes by the shopping centre.

pedestrian access car park deliveries bus stop future tram stopaccess direction

Germ

any

City centre

tram

Gen. S. Maczka st.

delivery

car parkcar park

bus stop

Spoldzielcow st.

pedestrian access direction

pedestrian access car park deliveries bus stop

housingDevelopment

housingDevelopment

Future national road

Page 12: Centrum handlowe Aleja Słońca w Szczecinie

View on the cinema lobby

Kids` play on the groundfloor

View of the main entrance from the Ster Shopping Center

Outdoor street ambiance in the mall

ALEJA SLONCA: THE NEW WESTERN BOuLEvARd

Downtown boulevardAleja Slonca has been designed as a centre complementing an already existing shopping destination with Ster Shopping Centre to give a dominant urban scheme centre of 70,000 sq m GLA. With the access from the express road connection and the city centre taking only 5 minutes, it is bound to become a leading retail, leisure, and entertainment centre.

Finally lifestyle Aleja Slonca offers the boulevard of shopping and fashion to the western districts. In this scheme, traditional convenience for daily needs is provided by Ster (36,000 s qm). Aleja Slonca (38,000 sq m) completes that basic offer with a range of popular brands of clothing as well as entertainment and attractive leisure. Its broad offer of family fashion brands, restaurants and cafes, and family relax with the largest multiplex cinema in Szczecin responds not only to the needs of the neighbouring, fastest developing districts of Szczecin, but also of the German visitors (between 20% and 30% of share in the consumer market).

The largest multiplexAnswering the expectations of the market in the consolidation phase, it brings to the destination profiled leisure and entertainment, attractive restaurants and cafés, and the largest multiplex cinema in Szczecin.

Page 13: Centrum handlowe Aleja Słońca w Szczecinie
Page 14: Centrum handlowe Aleja Słońca w Szczecinie

PEDESTRIAN BOULEVARD

GROuNd FLOOR

COMMON AReA

AReAS BY ACtIVItY

CONVeNIeNCe: daily shopping - Grocery, food & drinks shops, laundry & taailors services, mobile phone suppliers, other services

eNteRtAINMeNt / LeISURe: Multimedia & Cinema, Sport & fitness, books and entertainment, bars & restaurants

MAYLAND +: free services, comfort & relaxation areas, special attention to clients

PeRSONAL: Apparel & beauty - fashion, shoes & leather goods, jewel & accessories, health & beauty retail and services

hOMe: Interiors - furnishings, decoration, household appliances, home accessories, gardening

FOOd COuRT

P MuLTILEvEL CAR PARk

kId’S ZONE

BOudOIR TOILETS

ESCALATOR

INFO dESk

ELEvATOR

Germany City centre

Gen. S. Maczka st.

future national road

Spoldzielcow st.

Spoldzielcow st.

car park

P

ground floor

ground floor car park level 0+0.5

Page 15: Centrum handlowe Aleja Słońca w Szczecinie

first floor

Germany

City centre

first floor car park level 1+1.5

FIRST FLOOR

COMMON AReA

AReAS BY ACtIVItY

CONVeNIeNCe: daily shopping - Grocery, food & drinks shops, laundry & taailors services, mobile phone suppliers, other services

eNteRtAINMeNt / LeISURe: Multimedia & Cinema, Sport & fitness, books and entertainment, bars & restaurants

MAYLAND +: free services, comfort & relaxation areas, special attention to clients

PeRSONAL: Apparel & beauty - fashion, shoes & leather goods, jewel & accessories, health & beauty retail and services

hOMe: Interiors - furnishings, decoration, household appliances, home accessories, gardening

FOOd COuRT

P MuLTILEvEL CAR PARk

kId’S ZONE

BOudOIR TOILETS

ESCALATOR

ELEvATOR

P

Gen. S. Maczka st.

Spoldzielcow st.

Spoldzielcow st.

car park

future national road

Page 16: Centrum handlowe Aleja Słońca w Szczecinie

ALEJA SLONCA IN dETAILS

Sunny retail boulevard in Aleja Slonca

Highest purchasing power combined with a very low retail density Total GLA: 38,000 sq mLevels: 2Units: 150 Parking spaces: 1,200Full parking capacity on the site

2,900

Carpark levels: 5 

Catchment area: 516,100 inhab.Consumer market: Є 2.9 Bn

Contact our leasing agent for further information!

tel. +48 22 546 98 85 +48 510 00 90 [email protected]

Page 17: Centrum handlowe Aleja Słońca w Szczecinie

C O N t A C t :

www.mayland .pl