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the ChARMOF the NeWRetAIL hIGhStReet
THE CHARM OF THE NEW RETAIL HIGH STREET
highest purchasing power combined with a very low retail density
The future dominant retail and leisure destination in Szczecin with 70,000 sq m GLA
The fastest developing residential districts in Szczecin
The largest multiplex cinema in Szczecin
Only 5 min. to the city centre and to the express road connections
Finally, the New dowtown boulevard in Western Szczecin
WELCOME TO ALEJA SLONCA – THE NEW RETAIL HIGH STREET
Sunny retail boulevard in Aleja Slonca
Norway
Poland
Slovakia
Sweden
Austria
Bulgaria
Croatia
Czech R.
Estonia
France
Belgium
HollandEnglandGermany
Greece
Hungary
Ireland
NorthernIreland
Italy
Latvia
Lithuania
Belarus
Ukraine
Portugal
Romania
Russia
Slovenia
Spain
Switzerland
Turkey
POLANd, THE LARGEST CONSuMER MARkET IN CEE
SZCZECIN
POZNANWARSAW
RZESZOW
WROCLAW
GDANSKGDYNIASOPOT
KATOWICE(UPPER SILESIA)
BIALYSTOK
LUBLIN
CRACOW
LODZ
38 M The most populated country of Central andEastern Europe with 38 M inhabitants. Evenly distributed population: 26 urban areas over 200,000 inhabitants, and 6 urban areas over 1 M inhabitants.
+45% GDP Stable and dynamic economy: +45% GDP growth over the last 10 years.
Є 200 Bn marketConstant and sustained growth of consumer spending: Є 200 Bn by the end of 2010, + 60% over the last 10 years.
GDP growth in 2009 +1.8%Poland: Europe’s 6th largest economy and the only EU country that generated GDP growth in 2009 +1.8%.
THE MOST dYNAMIC RETAIL REAL ESTATE MARkET IN CEE
CEE countries shopping mall GLA density 2009
GLA : gross lettable area of modern retail (shopping mall & standalone stores adjacent to malls)
400350300250200150100500
sqm
GLA
/1,0
00 in
hab.
New GLA supply per annum
sqm
GLA
(‘00
0)
hypers & DIY malls
0
100
200
300
400
500
600
700
800
900
1 000
2003 2004 2005 2006 2007 2008 2009 2010e 2011f
Average ’01-’10
8.3 M sq m GLA, 366 shopping centres
Total 2000 – 2010
SpecialisedSmallMedium 20 000-40 000 sq mLarge 40 000-80 000 sq mVery Large <80 000 sq m
15%
25%34%
23%
3%
Specialised: thematic centre > 20,000 sqm / small convenience: mall < 20,000 sqm GLA with food & convenience anchorsSmall positioned: mall < 20,000 sqm with various non-food anchors
Sources: ICSC, PRCH, 2010
8.3 M sq m GLAIn 2010, the retail stock totalled 8.3 M sq m GLA and the number of shopping centres 366.
From hyper to mallThe supply remains sustained with 650,000 sq m GLA delivered in 2009 and it is getting modernized with a switch from hypermarket-based offer to shopping malls.
High potentialDespite the strong retail development of last years, Polish retail real estate market is still underequipped in comparison to other countries of the region. Thus, the potential of the retail market in Poland is one of the highest in Central and Eastern Europe.
New generationThe market is still hungry for new shopping centres and the formats are evolving accordingly, with increasingly diversified shopping centres’ types, each catering to specific markets and locations. 1st generation shopping malls are aplenty but the market is hungry for new solutions of 2nd and 3rd generation.
Source: GfK 2010
47 HuNGRY MARkETS WAITING FOR THEIR FORMATS
47 TOP DESTINATIONS
GLA density per capita
3M: Market Maturity Mapping
Pu
rch
asin
g p
ow
er p
er c
ap
ita
Slupsk
ElblagGorzow Wielkopolski
Legnica
Plock
WloclawekGrudziadz
Kalisz
Olsztyn
Koszalin
Zielona GoraWalbrzych
Opole
Torun
Radom
Kielce
Pila
Tarnow
BialystokCzestochowa
Rzeszow
Bydgoszcz
Szczecin
Bielsko-Biala
Lublin
Rybnik
LubinWroclaw
Poznan
Gdansk
Cracow
Lodz
Warsaw
Upper Silesia
Tarnobrzeg
Przemysl
Stargard Szczecinski
Gniezno
Siedlce
Ostrowiec Swietokrzyski
Inowroclaw
Ostrow WielkopolskiKonin
Nowy Sacz
Piotrkow Trybunalski
Jelenia Góra
3M toolUrban structure of Poland is diversified with the city markets developing at different speeds. the 3M tool (Market Maturity Mapping) reveals the situation.
47 top destinations6 top competitive markets demand the newest retail formats (differentiation phase).23 established markets with basic retail expect an increased offer (consolidation phase).18 emerging markets are ready for further development (equipment phase).
Szczecin: among the 23 established markets; with 343 sq m GLA/1,000 inhabitants the city is still undersupplied when compared to similar markets.
SZCZECIN, THE BALTIC CROSS-BORdER CITY
Pomeranian Dukes’ Castle
Szczecin Science and Technology Park
On the German borderStrategically located on the border with Germany, Szczecin is less than 100 km away from Berlin. It is the most important urban area in the North-Western Poland with over 474,000 inhabitants.
In the top 10Being the 2nd river port of Poland and also a known seaport, Szczecin profits from the delta of the Odra River that reaches out further into the Baltic Sea. It is ranked among the top 10 markets in Poland with the potential consumer market of Є 3,1 Bn.
High-tech and ITDue to its location, Szczecin is rich in diversified industries. It is a shipbuilding and fishery centre. Carlsberg, in turn, represents beer brewing industry.The city is also becoming a prime destination for business process outsourcing centres and hi-tech companies, such as Sonion Microtronics (optical equipment), or E-on (energy). It is also a strong IT and programming centre. Special Economic Zone located in nearby Goleniow, together with an industrial park, provide sustainable employment in the area.
Purchasing power 24% higher Purchasing power is 24% above the national urban average, while the unemployment rate of 8.1% is definitely below the national average.
Szczecin Port with the main city road
Szczecin
PolandBerlin
Copenhagen
Stockholm
Radisson SAS Ferry in the port Industrial pier
City centre by night
Port with the infrastructureParis-inspired urban infrastructure
Szczecin Science and Technology Park
TopShopping RealReal
Piast
Tesco
Galaxy
Kaskada
GaleriaGryf
FerioPogodnoALEJA
SLONCA
Turzyn
AuchanKolbaskowo
Ster
TopShopping
Piast
Tesco
Galaxy
Kaskada
GaleriaGryf
FerioPogodno
Turzyn
AuchanKolbaskowo
Ster
TopShopping Real
Piast
Tesco
Galaxy
Kaskada
GaleriaGryf
FerioPogodno
Turzyn
AuchanKolbaskowo
Ster
TopShopping
Piast
Tesco
Galaxy
Kaskada
GaleriaGryf
Turzyn
AuchanKolbaskowo
SterKoszalin
Bydgoszcz
Koszalin
BydgoszczBerlinBerlin
BerlinBerlin
Shopping Centres
Hypermarketlimited servicemall
Shopping Centres> 20.000 sq m GLA
Project
ALEJASLONCA
SZCZECIN RETAIL PROFILE: LOW ANd IMBALANCEd RETAIL dENSITY
Noticeably less GLARetail density rate in Szczecin equals 343 sq m GLA/1000 inhabitants, which is 12% lower than in the top 6 cities in Poland.
Retail concentrated in the centreSzczecin is already equipped with basic, 1st generation schemes, with the only urban centre as a leader (Galaxy, 42,000 sq m GLA). However, the retail offer concentrates mostly in the south (Auchan, Tesco, Turzyn, Piast) and east (Real, Galeria Gryf).
Only 1 centre in the west The retail profile of western district is limited to Ster Shopping Centre, a 1st generation retail scheme. The niche for diversified complementary retail and entertainment offer in this part of Szczecin is still to be filled.
70,000 sq m GLAAleja Slonca will join Ster Shopping Centre to create a dominant leisure and entertainment destination of 70,000 sq m GLA with the largest multiplex cinema in Szczecin.
FOCuS ON THE OFFER: GO WEST!
© www.Globe24.pl
Struga
Chopina
Mickiewicza
26 Kwietnia
Autostrada Poznanska
DabskaPszenna
Przestrzenna
Pomorska
Kra
sinskieg
o
Obotryck
a
Arkonska
Cuk
row
aW
ojska Polskiego
Ku Sloncu
Gdanska
Granitowa
Metalowa
TopShopping Real
Ster
Piast
Tesco
Galaxy
Kaskada
ALEJA SLONCA
GaleriaGryf
FerioPogodno
AuchanKolbaskowo
Turzyn
Struga
Chopina
Mickiewicza
26 Kwietnia
Autostrada Poznanska
DabskaPszenna
Przestrzenna
Pomorska
Krasinskiego
Obotryck
a
Arkonska
Cukr
owa
Wojska Polskiego
Ku Sloncu
Gdanska
Granitowa
Metalowa
TopShopping Real
Ster Kaskada
ALEJA SLONCA
GaleriaGryf
Shopping CentresGLA [sqm] per activity
100 000
50 000
10 000
Large Units
Smalland MS
Units
Total
Shopping
Centre
GLA
AREAS BY ACTIVITY
CONVENIENCE: Daily shopping - Grocery, food & drinks shops, laundry & tailors services, mobile phone suppliers, other services
ENTERTAINMENT / LEISURE: Multimedia & Cinema, Sport & fitness, books and entertainment, bars & restaurants
PERSONAL: Apparel & beauty - fashion, shoes & leather goods, jewel & accessories, health & beauty retail and services
HOME: Interiors - furnishings, decoration, household appliances, home accessories, gardening
© www.Globe24.pl
From the retail basics…Retail density in Szczecin is imbalanced, twice lower in the west when compared to the central and eastern districts of the city. In the western quickly developing housing districts there is only one shopping centre. Namely, Ster, a hypermarket- and DIY- anchored scheme of 36,000 sq m GLA and 60 units, with the well performing Real and Castorama DIY.
…to the dominant destinationAleja Slonca joins the Ster Shopping Centre to create the dominant urban scheme of 70,000 GLA. Its broad offer of entertainment with a multiplex cinema and fashion with wide choice of popular brands will consolidate the market in the area.
THE ONLY SCHEME IN WESTERN SZCZECIN
Already established Aleja Slonca joins an already established shopping destination of Ster Shopping Centre anchored by the 14,500 sq m GLA Real hypermarket and a 9,000 sq m GBA Castorama DIY to form a 70,000 sq m GLA scheme.
Already 4.5 M a yearExisting destination surrounding Aleja Slonca already attracts 4.5 million visitors a year.
New districts aroundAleja Slonca will be located in the middle of the fastest developing districts (increase of 112% over the last 10 years) in Szczecin of the highest purchasing power in the city.
German flowIn Szczecin, the turnover generated by the tourists from Germany already accounts for 25-30% of the total retail sales in the region. Aleja Slonca located only 7 km away from the German border will be the first to profit from the influx of the Euro-spending customers coming from abroad.
Germ
any
Germany
City centre
Gen. S. Maczka st.
Ku Sloncu. st.
car park
Future national road
housingDevelopment
housingDevelopment
housingDevelopment
car park
bus stop
Spol
dzie
lcow
st.
Spol
dzie
lcow
st.
tramextension
ONLY 5 MIN...
5 min. for pedestrians The destination is already served by a regular bus line, while the tram line extension will have its terminal just in front of the scheme. Pedestrian access is comfortable both from the existing Ster Shopping Centre and the surrounding residential areas.
5 min. for cars As a part of established retail destination, Aleja Slonca profits fully from the location in ul. Ku Sloncu St., the main road linking the city centre with the western part of Szczecin. In this way, quick car access from the city centre (5 minutes) is provided.
Extending the cross-border flowAleja Slonca extends naturally the infrastructure serving the existing Ster Shopping Centre. Thus, it structures the communication axes of the destination. They will reach out to the German border only 7 km away through the future express road to Germany that passes by the shopping centre.
pedestrian access car park deliveries bus stop future tram stopaccess direction
Germ
any
City centre
tram
Gen. S. Maczka st.
delivery
car parkcar park
bus stop
Spoldzielcow st.
pedestrian access direction
pedestrian access car park deliveries bus stop
housingDevelopment
housingDevelopment
Future national road
View on the cinema lobby
Kids` play on the groundfloor
View of the main entrance from the Ster Shopping Center
Outdoor street ambiance in the mall
ALEJA SLONCA: THE NEW WESTERN BOuLEvARd
Downtown boulevardAleja Slonca has been designed as a centre complementing an already existing shopping destination with Ster Shopping Centre to give a dominant urban scheme centre of 70,000 sq m GLA. With the access from the express road connection and the city centre taking only 5 minutes, it is bound to become a leading retail, leisure, and entertainment centre.
Finally lifestyle Aleja Slonca offers the boulevard of shopping and fashion to the western districts. In this scheme, traditional convenience for daily needs is provided by Ster (36,000 s qm). Aleja Slonca (38,000 sq m) completes that basic offer with a range of popular brands of clothing as well as entertainment and attractive leisure. Its broad offer of family fashion brands, restaurants and cafes, and family relax with the largest multiplex cinema in Szczecin responds not only to the needs of the neighbouring, fastest developing districts of Szczecin, but also of the German visitors (between 20% and 30% of share in the consumer market).
The largest multiplexAnswering the expectations of the market in the consolidation phase, it brings to the destination profiled leisure and entertainment, attractive restaurants and cafés, and the largest multiplex cinema in Szczecin.
PEDESTRIAN BOULEVARD
GROuNd FLOOR
COMMON AReA
AReAS BY ACtIVItY
CONVeNIeNCe: daily shopping - Grocery, food & drinks shops, laundry & taailors services, mobile phone suppliers, other services
eNteRtAINMeNt / LeISURe: Multimedia & Cinema, Sport & fitness, books and entertainment, bars & restaurants
MAYLAND +: free services, comfort & relaxation areas, special attention to clients
PeRSONAL: Apparel & beauty - fashion, shoes & leather goods, jewel & accessories, health & beauty retail and services
hOMe: Interiors - furnishings, decoration, household appliances, home accessories, gardening
FOOd COuRT
P MuLTILEvEL CAR PARk
kId’S ZONE
BOudOIR TOILETS
ESCALATOR
INFO dESk
ELEvATOR
Germany City centre
Gen. S. Maczka st.
future national road
Spoldzielcow st.
Spoldzielcow st.
car park
P
ground floor
ground floor car park level 0+0.5
first floor
Germany
City centre
first floor car park level 1+1.5
FIRST FLOOR
COMMON AReA
AReAS BY ACtIVItY
CONVeNIeNCe: daily shopping - Grocery, food & drinks shops, laundry & taailors services, mobile phone suppliers, other services
eNteRtAINMeNt / LeISURe: Multimedia & Cinema, Sport & fitness, books and entertainment, bars & restaurants
MAYLAND +: free services, comfort & relaxation areas, special attention to clients
PeRSONAL: Apparel & beauty - fashion, shoes & leather goods, jewel & accessories, health & beauty retail and services
hOMe: Interiors - furnishings, decoration, household appliances, home accessories, gardening
FOOd COuRT
P MuLTILEvEL CAR PARk
kId’S ZONE
BOudOIR TOILETS
ESCALATOR
ELEvATOR
P
Gen. S. Maczka st.
Spoldzielcow st.
Spoldzielcow st.
car park
future national road
ALEJA SLONCA IN dETAILS
Sunny retail boulevard in Aleja Slonca
Highest purchasing power combined with a very low retail density Total GLA: 38,000 sq mLevels: 2Units: 150 Parking spaces: 1,200Full parking capacity on the site
2,900
Carpark levels: 5
Catchment area: 516,100 inhab.Consumer market: Є 2.9 Bn
Contact our leasing agent for further information!
tel. +48 22 546 98 85 +48 510 00 90 [email protected]
C O N t A C t :
www.mayland .pl