1

MyanMar

2

Message from the Group General Manager ............................................................... 03The Philosophy ........................................................................................................... 04The Epitome of Asia Hospitality .................................................................................. 05The Management System ........................................................................................... 06The Business ............................................................................................................. 07The Clients .................................................................................................................. 09Company Affiliates ..................................................................................................... 12The Organisational Chart ........................................................................................... 14The Team .................................................................................................................... 15The History .................................................................................................................. 19

Table of Content

3

Dear Partners

Welcome to the world of Apple Tree Hospitality Management.

In today’s competitive business environment, it is extremely important for us to maintain a leading position by benchmarking our businesses thus creating a marked difference in the business settings to attain sustainable growth and profitability. When it comes to planning, development and the management of a food and beverage outlets or hotel or any hospitality facilities, no one does this better than Apple Tree Hospitality.

We pride ourselves on our persistent dedication to our stakeholders, partners and guests. Our expertise lies in the full spectrum of the development and management of premium-branded, chain and independent properties. Our portfolio includes properties located throughout Vietnam, Laos, Myanmar and Thailand from consultancy and our expertise ranges from pre-opening to managing existing properties in the areas of management, finance management, human resources management, sales & marketing management to IT support development.

We invite you to join us in making your products and property a leading example in the industry to promote human talents towards sustainable growth and profitability.

Kurt WalterGroup General Manager

Message from theGroup General Manager

4

To be a leader in the service and hospitality industry, the Apple Tree Hospitality owns and operates some of the finest properties in this region by continuously exceeding guests expectations and making a positive difference to the stakeholders everyday lives.

The successes result in positive investment returns, which are consistently among the best in the service and hospitality industry. The Apple Tree Hospitality maintains high level of professional integrity, fairness and honesty in both its internal and external relationships by living up to its commitments to its guests, people and stakeholders.

The Apple Tree Hospitality emphasises the importance of teamwork to maintain consistency in its services and products delivery. By working together as equal partners and treating each other with mutual respect and trust, the management brings out the best in its diversified people through effective training and meaningful career and personal development.

The Philosophy

5

The name of Apple Tree Hospitality is synonymous with quality hotels, personalised service, traditional Asian hospitality and a caring concern for the people, cultures, heritage and environment where it operates.

Started by the Merlin family in Vietnam, it now has extensive operations in the Indochina regions, with offices located in Vietnam, Thailand, Laos and Myanmar. By providing quality leadership to its clients, the Apple Tree Hospitality is able to maximise sales, operational profits and creates asset value for its clients.

Over the last decade, the Apple Tree Hospitality has received numerous awards and independent media endorsement from guests, tourism organisations, tour operators and international associations for the quality of its services and products.

The Epitome ofAsia Hospitality

6

Over 2,500 personnel are employed in the Apple Tree Hospitality, making it one of the most significant employers in the service and hospitality industry in this region. The various initiatives, including both lateral and vertical business expansion and integration, results in a most cost-effective management solution. The Apple Tree Hospitality is also a well-known name in the leading tourism schools and universities in Indochina. To demonstrate its commitment to sustainable business initiatives, the Apple Tree Hospitality opened Kamu Lodge on the Upper Mekong and supports the local communities where it operates. This unique showcase the generic and uniqueness of the Apple Tree Hospitality caring commitment for the people, cultures, heritage and environment where it operates.

The Management System

7

The Apple Tree Hospitality has a wide array of services ranging from General Management and Consultancy, Operational Management, Sales and Marketing Management, Finance Management and Human Resources Management.

General ManagementThe Apple Tree Hospitality is a full service management company ranked among the top hotel companies in Indochina. Management services include Pre-opening and on-going management. It owns and operates food & beverage outlets and hotels and is actively pursuing additional management consultancy contracts.

It has assembled a motivated and professional team to effectively manage and evaluate the various aspects of the business to maximise bottom-line potential and sustainable growth.

The management consists of financial and operational budgets, marketing & sales strategies, cost controls, training and development, preventative maintenance and safety issues.

Sales and Marketing ManagementOur sales and marketing team provides the following services:

- Monitor cluster sales pace, assist properties in market segment and to help staff attain maximum sea sonal revenue through yield.

- Monitor weekly and monthly sales reports to ensure property sales staff is working to their potential and achieving the results.

- Share a broad spectrum of industry knowledge, online travel websites and related marketing and adver tising opportunities.

- Assist staff in executing targeted sales plan, follow up with qualified sales leads, make personal sales calls on properties behalf.

The Business

8

- Provide an annual marketing plan outline as well as conduct review and follow-up of each property plan.

- Ensure listing and participation in appropriate national, regional, state and local publications. - Assist in design and printing of property brand and tactical materials.

Human resources ManagementWith many years of experience in human resources and benefits, the Apple Tree Hospitality provides support in human resources management. The human resource management team provides general employment support in the area of administration and generation of personnel policies and procedures, production of associate standard operating manuals with related forms; support and guidance from unemployment hearings; as well as complying with local labour law.

The Business

9

Vietnam

La résidence Hôtel & Spa by accorStep back in time. Indulge in the comforts. Bask in the serenity. La Résidence Hôtel & Spa in Hue, Vietnam. An enchanting boutique hotel on the banks of the Perfume River overlooking the former Imperial Citadel. Distinctive art deco design reminiscent of colonial Indochina. Discover a world where ancient traditions mingle with sophisticated style.

Myanmar

Sanctum Inle resortA destination as detached from the wider world as Inle Lake demands a resort where detachment is a priority. Where simplicity is the essence of elegance. Where contemplation, not bustle, reigns supreme. At the Sanctum Inle Resort, arches and cloisters reference the monastic life, opening the doors on a more contemplative experience of travel.

Thailand

CalistoBuilt in 1944 for the US Navy, CALISTO was originally an YMS-1 class minesweeper that was transferred upon its completion to serve the Royal Navy of Great Britain. After World War II and a decade of glorious service, her voyage soon charted a new course.

The Clients

10

Laos

Villa MalyIn Southeast Asia, the great divide between the colonial and modern eras opened in the 1950s after the colonial French decamped for Europe, leaving Laos, Cambodia and Vietnam to fend for themselves as independent nations. The remains of the former colonies from before the 1950s is as captivating as relics from another age. And so it is with Villa Maly. Kamu LodgeOn the banks of the mighty Mekong, Kamu Lodge is a deliberately rustic retreat. Beyond WiFi. Beyond satellite television. Beyond an unlimited flow of electric current. But upon the threshold of serendipity. From a base camp set with 20 safari tents, the possibilities are as close as a neighbouring Kamu Village, or as distant as your legs will carry you.

nava MekongDining on the mighty Mekong is to being in Luang Prabang what walking over the Brooklyn Bridge is to being in New York. Essential. To ensure you do not ‘miss the boat; we’ve launched the Nava Mekong, the foremost regular dinner cruise opportunity in the royal capital.

Parasol BlancFurnished with local handmade handicrafts, simple sophistication, our guests feel unique, respected and treasured. We offer affordable luxury hotel experience to discerning travellers. Our services are characterised by a high degree of local charm and industry know-how. Discreet in design, we embrace the philosophy that luxury can be affordable.

The Clients

11

Tourism Management

Exotissimo TravelThe leading inbound Destination Management Company and tour operator in Vietnam, Laos, Cambodia, Thailand, Myanmar, Indonesia, Japan, China.

Sales & Services Providers

France, Spain, UK, Singapore, Australia, Germany, USA

Building & Construction Management

archetype GroupThe leading construction consulting firm in South East Asia with offices in Vietnam, Cambo-dia, Thailand, Laos, Myanmar, India, France, Mongolia, HK, Indonesia, Kazakhstan.

Food & Beverages Wholesale & Distribution

annamAnnam is an exclusive importer and distributor of major European and American brands in Vietnam, Cambodia, Laos, and Myanmar.

Company Affiliates

12

Premium Retail

annam Gourmet MarketOur store stocks the best selection of premium imported and local products. Curently, ther are 2 shops in HCM & 1 shop in HN.

annam Gourmet CafeA trendy cafe gourmet concept featuring the finest food & beverage products.

The WarehouseThe Warehouse offers a comprehensive portfolio of the worlds most renowned Wine Brands.

yves rocherAnnam Group has the exclusive distribution agreement and plans to open a network of shops in the main cities in Vietnam, Cambodia, Laos and Myanmar for Yves Rocher.

Company Affiliates

13

Our commitment to guests’ satisfaction is notable. The Apple Tree Hospitality team is dedicated to provide outstanding services and products. Its hands-on approach instils guests’ confidence through the actions of its people. It promises quality services and sustainable business growth to stakeholders.

Kurt WalterGroup General ManagerThe 30 years experience in the field of hospitality have allowed Kurt to travel the world and work in some of the top hotels and private members clubs including the Regent Hotel of Hong Kong, which was rated the world’s finest hotel for 2 consecutive years, as well as properties in Ho Chi Minh City - Vietnam, Singapore, Beijing - China, Durban - South Africa, London - United Kingdom, Paris - France, Moscow - Russia before finally returning back to Hanoi - Vietnam once again.

Brenda HoGroup Director of Sales & MarketingA marketing and sales professional with a passion for promoting sustainable and profitable nostalgic travel experiences. Brenda is perceptive and determined, positive and creative. She enjoys developing innovative and financially sound strategic and tactical marketing solutions to address and anticipate current and future customers needs. Brenda graduated from the National University of Singapore with a Bachelor degree and from York St John University UK with a Masters in Leading Innovation and Change. She has worked and lived in Europe, East Asia and Southeast Asia.

The Team

14

Guillaume GuertinExecutive ChefGuillaume guertin is a French Native and start this career in Relais et Chateaux in Tours, France. After get this diploma in 1997, he decided to leave Europe and go to work in USA for Paul Bocuse. Then he dream to travel around the world to get new experience on the cruise ships, Then an opportunity come to move in Canada and to use to work for Fairmont Hotel Company. In October 2012 he arrived tio Hanoi for working for Alfrescos group in charge of the Jacksons Steakhouse. In 2014 he took the challenge to take over the Kitchen operation of the Apple Tree Group.

anthony FernandezIT DirectorStarting his experience in IT with Citibank Anthony then moved on to work with Wyeth Lederle and DELL. Coming to Vietnam he joined GHP Far East which is now a part of Swiss Post. Anthony is responsible for the IT availability and security through the group. Anthony works with senior management to propose and deliver customised and innovative solutions to make a better IT experience for all. Anthony graduated with a Bachelor’s of Science from India.

Duong Thu ngaBrand & Creative ManagerNga maintains the integrity of the clients’ brand from developing and creating brands for new clients to keeping strict adherence to brand guidelines and spirits. In every effort, Nga assists creative media campaigns to collateral material development to sales presentation. She ensures that the visual aspect of each new piece is consistent with clients positioning standards. Nga has also developed clients’ brand manual to ensure that it covers new technologies and strategies for example ecommerce marketing. Nga graduated from the Hanoi Law University with a Bachelor of Art degree.

The Team

15

Les Frères Merlin. The Roque Brothers. The Morin Brothers. The 1860s. The 1920s. The 21st Century. In Vietnam, the same spirit that propelled French entrepreneurs halfway around the world in the 19th and early 20th centuries is grooming the current redevelopment of Vietnam. The Merlins, legacy of French business in Vietnam and the resuscitation of a country from the economic dungeon 1970s and 1980s, exemplify this spirit. From scratch, they have built a portfolio of businesses in the Apple Tree Group.

Their story is part adventure, with a calculated risk propensity, part bright lights big city, and altogether compelling. It starts in 1990. Eric Merlin. A newly minted undergrad, cruising the world on Wandrejaher, fascinated by Far Eastern cultures. Meanwhile, his slightly older brother, Jean-Marc, returns from the States with an MBA from Duke to work on financing of Euro Disney, then in investment banking.

When Eric comes back from the Far East, he realises that his call is not in old Europe. Throughout the 1990s, Eric follows his bliss in Vietnam. He launches a travel company that develops into the premier tour operator in former Indochina; followed by a multi-pronged subsidiary in real estate and architecture, import and distribution. With the expansion, Jean-Marc

relocated with his family to Saigon.

One of the benchmarks is the Roque Brothers, whose entrepreneurial star blazed through the former French colonies for nearly 100 years. A family history recounts the Roque’s diverse interests as they ramped up their business: “Soon, they touch everything: towing, sugar, public works.” Similarly, the Merlins are creating their own history in this era.

They launched a replica colonial paddle wheel steamer, The Emeraude. They restore an historic hotel in Hue. They open the Press Club in Hanoi. They import and distribute major American and European brands of food and wine at Annam They wholesale wine out of the Warehouse, the most trendy wine and gourmet food shop in Vietnam. The Bamboo Factory exports bamboo flooring for IKEA. The Lacquer Factory fuses traditional techniques and contemporary designs in household décor. Archetype is the leading design and construction company in Southeast Asia, with offices as far away as India. The last addition is a real estate development company.

They have named the parent company Apple Tree Group after their family home in the Beaujolais region of France.

The History