Thomas HammThomas Hamm

Sherman PaggiSherman Paggi

1. Fonts1. Fonts

2. Graphics2. Graphics

3. Color3. Color

4. Layout4. Layout

5. Special Effects5. Special Effects

6. Logo Usage6. Logo Usage

FontsFontso Masculine/FeminineMasculine/Feminineo SerifsSerifso DisplayDisplayHyphenationHyphenationo Don’tDon’tJustificationJustificationo Full v. LeftFull v. LeftConsistencyConsistencyo Headline, sub-head, body textHeadline, sub-head, body texto When to use all capsWhen to use all capsLong TitlesLong Titles

Bold buttonBold button

http://www.surl.org/usabilitynews/81/PersonalityofFonts.asp

1. Resolution1. Resolution

2. Raster/Vector2. Raster/Vector

3. Image/File size3. Image/File size

4. Scaling4. Scaling

5. Screen v. Print5. Screen v. Print

ResolutionResolution

Raster v. VectorRaster v. Vector

Vector pointsVector points

PixelsPixels

ScalingScaling

ScalingScaling

• • White light made up of RGBWhite light made up of RGB

• • Printed Materiel in CYMKPrinted Materiel in CYMK

• • Color WheelColor Wheel

• • Complimentary colors v. Complimentary colors v. AnalogousAnalogous• • Natural color pairingsNatural color pairings

• • No yellow over whiteNo yellow over white

• • No red with greenNo red with green

RGB {Red Green Blue}RGB {Red Green Blue}

CMYK {Cyan Magenta Yellow CMYK {Cyan Magenta Yellow Black}Black}

Color WheelColor Wheel

Complimentary colorsComplimentary colors

Eye vibrationEye vibration

Yellow over WhiteYellow over White

http://www.degraeve.com/color-palette/

• • Don't layout in PhotoshopDon't layout in Photoshop• • Large layered file sizeLarge layered file size

• • Dominate HeadlinesDominate Headlines• • Often to small or longOften to small or long

• • What's the point of the posterWhat's the point of the poster

• • Too many separate box, poor Too many separate box, poor flow flow

• • Use in moderationUse in moderation

• • Do not shadow everythingDo not shadow everything

• • No 3-D Superman textNo 3-D Superman text

• • Background fadesBackground fades• • Often have trouble printingOften have trouble printing

• • Also may increase file sizeAlso may increase file size

• • PDFs and problems with PDFs and problems with Transparencies Transparencies

ArtifactsArtifacts

ArtifactsArtifacts

ArtifactsArtifacts

ArtifactsArtifacts

ArtifactsArtifacts

JPEG v. GIFJPEG v. GIF

JPEG v. GIFJPEG v. GIF

MUSC Standards Guide MUSC Standards Guide http://mcintranet.musc.edu/graphicstandards/http://mcintranet.musc.edu/graphicstandards/

index.htmindex.htm

Art Services Powerpoint Templates Art Services Powerpoint Templates http://academicdepartments.musc.edu/art_services/http://academicdepartments.musc.edu/art_services/

templates.htmtemplates.htm

Art Services has taken care of a lot of Art Services has taken care of a lot of the setup for you alreadythe setup for you alreadyhttp://academicdepartments.musc.edu/http://academicdepartments.musc.edu/art_servicesart_services

Art Services can make make minor Art Services can make make minor changes, but they do charge for their changes, but they do charge for their services.services.

The Library has software, facilities The Library has software, facilities and will provide guidance, but is and will provide guidance, but is focused on enabling you to create you focused on enabling you to create you own poster. own poster.

1. Do Not switch from one version to another in 1. Do Not switch from one version to another in Powerpoint.Powerpoint.

If it was created in 2003, use 2003… If it was created in If it was created in 2003, use 2003… If it was created in 2007, use the 2007 version… just be sure to let the 2007, use the 2007 version… just be sure to let the printer know which, so they’re opening in the right one.printer know which, so they’re opening in the right one.

2. Do touch base with the person doing the 2. Do touch base with the person doing the printingprinting 3. Do not use more than 3 font families in one 3. Do not use more than 3 font families in one publication!publication! 4. Do not use hyphenation!4. Do not use hyphenation! 5. Do not use crazy color schemes5. Do not use crazy color schemes 6. Do not surround everything with a box6. Do not surround everything with a box 7. Do not use 50 gigantic image files in one poster7. Do not use 50 gigantic image files in one poster 8. Do not use “fancy” or “pretty” fonts for your 8. Do not use “fancy” or “pretty” fonts for your entire posterentire poster 9. Do not use the MUSC logo improperly9. Do not use the MUSC logo improperly 10. Do refer to the graphic standard10. Do refer to the graphic standard

Do make use of available resourcesDo make use of available resources• • Art ServicesArt Services

• • Print ShopPrint Shop

• • LibraryLibrary

• • Design Resources like myselfDesign Resources like myself

Do not trust that just because it Do not trust that just because it looked good when you saved it onto looked good when you saved it onto your flash drive, that EVERY your flash drive, that EVERY WORD doesn’t need to be proofed WORD doesn’t need to be proofed before getting a poster printed.before getting a poster printed.