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© 2016 STR. All Rights Reserved.
Join STR’s Profitability Program!
Compare your hotel’s revenues, costs and profits against your competition.
Submit 2 years of P&L data and receive 3 complimentary reports and additional discounts.
© 2016 STR. All Rights Reserved.
Submit 2 years of P&L data and receive 3 complimentary reports and additional discounts.
• Complimentary Report comparing your individual property to country and market performance.
• Companion File including annual financial data on continent, subcontinent, country, and market-level in multiple currencies.
• Executive Summary analysing revenues, costs, and profits on continent, subcontinent, and key country-level.
• 44% discount on Custom P&L Reports.
© 2016 STR. All Rights Reserved.
TrevPAR
Dept. Exp. PAR
Undist. Exp. PAR
GOPPAR
Key performance measures per available room
Total Revenue
Departmental Expenses
Undistributed Expenses
Gross Operating Profit
© 2016 STR. All Rights Reserved.
Europe – TrevPAR, GOPPAR, Expenses % Change, YE 2015EUR Constant Currency
+0.6 % TrevPAR-1.2 % DeptExpPAR+3.4 % UndistExpPAR+1.1 % GOPPAR
Western Europe
Southern Europe
+7.2 % TrevPAR+1.3 % DeptExpPAR+8.9 % UndistExpPAR+14.6 % GOPPAR
DeptExpPAR = Departmental Expenses Per-Available-RoomUndistExpPAR = Undistributed Expenses Per-Available-Room
+2.7 % TrevPAR+0.5 % DeptExpPAR+2.0 % UndistExpPAR+5.3 % GOPPAR
Northern Europe
+3.2 % TrevPAR+0.7 % DeptExpPAR+1.4 % UndistExpPAR+7.1 % GOPPAR
Eastern Europe
© 2016 STR. All Rights Reserved.
Asia Pacific – GOPPAR % Change, Margin, & Actual, YE 2015Key Markets, USD Constant Currency
Tokyo Hong Kong Singapore Sydney Shanghai Bangkok Kuala Lumpur
New Delhi$0
$50
$100
$150
$200
0%
10%
20%
30%
40%
50%GOP ($) % Margin
14% -8% 9% 14% 52% -15% 23%-9%
© 2016 STR. All Rights Reserved.
Europe – Payroll Actuals, YE 2015Key Markets, EUR, Per Available Key
London
ParisMila
nDublin
Barcelona
Amsterdam
Istanbul
MunichBerlin
Moscow
Madrid
Brussels
€ 0
€ 10,000
€ 20,000
€ 30,000
€ 40,000
€ 50,000
€ 60,000
20%
25%
30%
35%
40%
45%
50%
Rooms F&B Other GOP MarginPer Available Key GOP Margin
24% 40% 26% 31% 25% 27% 33% 30% 30% 30% 37% 42%Ratio to Total Revenue
© 2016 STR. All Rights Reserved.
STR Coverage – Our P&L Sample2015 Hotels & Hotel Rooms
+5,600
+1M
+1,200
+260K
+100 +20K
+120K +450
+1,000
+290K
Hotels
Rooms
© 2016 STR. All Rights Reserved.
Deadline for 2016 data submission
If you have any further questions, please [email protected]
Friday, 24th February 2017
