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My talk from #leanUXNYC, April 11, 2013
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Mom’s Your A User
How TO Communicate with
Normal People IN a User Experience
@WRITEBEARD
LEANUXNYC
BILL BEARD
BY
Intro .
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A Story &
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Stove Mom’s
LF LR RF RR
ê
Give your user a break
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,
LEANUXNYC
THINK VISUALLY
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{
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w 8 6 y - 7 9 0 a d h R c x z 5 [
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ê
ADD DELIGHT
iOS
Microcopy
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Instructional text Field labels Error messaging Dropdowns Confirmations
Images from Littlebigdetails.com
Microcopy
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Microcopy is small yet powerful copy... It’s a short sentence... A single word. It’s the small copy that has the biggest impact. ” - Joshua Porter (@bokardo)
Director of UX, HubSpot
COPY IS A GUIDE.
Not a crutch.
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<Crutch designed by Andrew Richardson from The Noun Project
Flesch Reading EasE
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Words or less
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Population
93% 7%
“Tell us about the job you want.”
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Director of Marketing
10019 or New York, NY
The User is a person.
Talk to them like one. Use Natural language
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,
The user doesn’t
Borrow your stapler. No internal terminology
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Stapler designed by Andrew Vine from The Noun Project
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context is more important
IF CONTENT IS KING,
CONTEXT IS QUEEN.
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Do you know where you’re going to? Do you get [what we’ve] been showing you? Do you get what you’re hoping for? ” - Diana Ross,
Diva & Usability Expert Do You Know Where You’re Going To? ©1975 Motown Records
CONTEXTUAL FLOW “The ROSSIAN Test”
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Google Search
Contextual
Testing
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What do you expect?
TEST THE COPY =LOW COST WINS
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- Director of UX, Centralis
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A(Nother) story &
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Brand Guidelines
Kevincote.wordpress.com Saherzafar.com
Logodesignlove.com
Socialmediaexplorer.com
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Lean Branding Q
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Brands Aren’t guidelines.
Brands are conversations.
9
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With a lean brand and
Clear communication,
Anything is possible.
B
THANK YOU :
t
T
@writebeard
/in/writebeard
^ writebeard.com