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WHAT’S IN IT FOR YOU
• Learn how to turn your idea into a social enterprise
• Get new ideas for funding your non-profit
• Exercise pitching your cause
INTRODUCTION ROUND
INTERACTION!
– Steve Blank
„A startup is an organization formed to search for a repeatable and scalable business model.“
STARTUP THINKING
• defined market
• clear offering
• business model
• scalable
LET’S START WITH THE NON-PROFIT PERSPECTIVE
YOUR GOAL:Make the World a Better Place
CC- BY-SA by Zoran Veselinovic https://www.flickr.com/photos/56492970@N07/
VALUE
VALUE PROPOSITION (XYZ)
• „We help X do Y doing Z“
VALUE PROPOSITION (CPS)
• Customer:
• Problem:
• Solution:
FORMULATE YOUR VALUE PROPOSITION
• „We help X do Y doing Z“ or „Customer: Problem: Solution:“
• Then read it to the whole groupINTERACTION!
HOW CAN I HAVE
SOCIAL IMPACT?It’s a lot of work and costly!
SOCIAL ENTERPRISE
by Ingrid Burkett, Knode
SOCIAL ENTERPRISES ARE TWO-SIDED
€€€ !
commerce
!!! !
impact
FORMULATE YOUR VALUE PROPOSITION FOR BOTH SIDES
€€€ !
commerce
!!! !
impact
INTERACTION!
ARE YOU SURE? — ASK THEM!
CC-BY-SA http://en.wikipedia.org/wiki/File:People_engaging_in_conversation.jpg
CC-BA-SA https://www.flickr.com/photos/rorycellan/
CC-BY https://www.flickr.com/photos/vasile23/
IT’S NOT SMALL TALK
YOU RUN EXPERIMENTS
Build
MeasureLearnMetrics
Experiments
New assumptions
Eric Ries: „The lean startup“
EXAMPLE
• Value Proposition: „Customer: School children from poor families in Germany. Problem: They eat too much junk food for lunch. Solution: A free educational game for Android phones to teach healthy eating.“
EXPERIMENT EXAMPLE• Hypotheses:
1. „80% of the pupils of ‚Rütli Schule‘ in Berlin-Neukölln don’t bring lunch from home.“
2. „The majority of these pupils have access to an Android device and have at least one game installed.“ …
• Experiment: Go to school and ask the pupils and teachers.
Build
MeasureLearnMetrics
Experiments
New assumptions
Eric Ries: „The lean startup“
„Majority has access to Android“
Most pupils have no smartphone or don’t install
android apps
facebook game instead?
FORMULATE YOUR EXPERIMENT
• Hypotheses: …
• Experiment: …
INTERACTION!
THIS WAS JUST THE START…
DEVELOP A WHOLE BUSINESS MODEL THAT WAY
BUSINESS MODEL CANVAS
BUSINESS MODEL CANVAS
BUSINESS MODEL CANVAS
WRAP UP
1. You wrote a value proposition for the commerce and impact side of your social enterprise
2. You formulated hypotheses and planned your first experiment
3. Homework: Fill out a Business Model Canvas :-)
