WordPress Themes and Frameworks Explained

Richard MartinWordCamp Ottawa 2013

http://richardgmartin.me

http://speakerdeck.com/richardmartin/wordpress-themes-and-frameworks-explained

Who Am I?

Who Am I?

• Online entrepreneur in Ottawa

Who Am I?

• Online entrepreneur in Ottawa

• Product Marketing

Who Am I?

• Online entrepreneur in Ottawa

• Product Marketing

Who Am I?

• Online entrepreneur in Ottawa

• Product Marketing

Who Am I?

• Online entrepreneur in Ottawa

• Product Marketing

http://richardgmartin.meTwitter: @richardgmartin

eLearning

eLearning

eLearning

eLearning

Online Client Programs

Online Client Programs

Online Client Programs

Online Client Programs

Physiotherapy Services

Physiotherapy Services

Function to Fitness Physiotherapy and Fitness

Physiotherapy Services

Function to Fitness Physiotherapy and Fitness

Why WordPress

• Get found

• Build credibility

• Create evangelists

WordPress Themesand Frameworks

For what its worth ...

For what its worth ...• Want “your look” and you are a DIY

For what its worth ...• Want “your look” and you are a DIY

• Prepare to invest the time and money

For what its worth ...• Want “your look” and you are a DIY

• Prepare to invest the time and money

• Want “your look” and no time or patience

For what its worth ...• Want “your look” and you are a DIY

• Prepare to invest the time and money

• Want “your look” and no time or patience

• Hire an expert

For what its worth ...• Want “your look” and you are a DIY

• Prepare to invest the time and money

• Want “your look” and no time or patience

• Hire an expert

• Want a safe solution and limited money

For what its worth ...• Want “your look” and you are a DIY

• Prepare to invest the time and money

• Want “your look” and no time or patience

• Hire an expert

• Want a safe solution and limited money

• Purchase a theme from leading vendor that matches “your look”

Foundation: WordPress

Structure: WordPress Themes &

Frameworks

Foundation: WordPress

Structure: WordPress Themes &

Frameworks

Functions: WordPress Plugins

Foundation: WordPress

• Themes and plugins

• WooThemes Playground (test.woothemes.com)

• WooFramework

• studiopress.com

• Scribe, Premise, Genesis, hosting service

• Child-Parent design with Genesis Framework

• Widget oriented

• 3rd party themes

What kind of website are you building?

Down to Brass Tacks

Pricing & Licensing

• Price bundles

• Upgrade options (lifetime support)

• License restrictions

Structure• Layout

• Sidebars/Content/Full width

• Slider support

• Templates

• Blog

• Landing page

• Columns page

• Home page design

Documentation

Ease of Configuration (and Customization)

http://www.woothemes.com/2013/04/case-study-stavanger-golf-club/

WooThemes Canvas customization case study.

Support

Case Study

hughmorgan.net

• Goal: develop platform for personal brand and profile

• Blog oriented - seo, social, and email marketing

• Clearly communicate his services and qualifications to VCs, CEOs, marketing and sales VPs

• Responsive

• Originally on WordPress.com

Summary1. Type of site are you building

2. Pricing

3. Licensing

4. Structure

5. Documentation

6. Ease of configuration and customization

7. Support

http://richardgmartin.me@richardgmartin

http://speakerdeck.com/richardmartin/wordpress-themes-and-frameworks-explained