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This is my presentation on "WordPress for Small Businesses" from WordCampNYC on October 16, 2010 at Baruch College.
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WORDPRESS FOR SMALL BUSINESSES
JACQUELINE LEE DeVITO
WordCamp NYC 2010
•Webologist at WPStartups
•Project Manager at MarkNet Group, Inc.
•Only heard of WordPress 8 months ago
(and now I’m here!)
Who is Jacqueline?
•Graduated from the University at Albany•Graduated with a BA in History and Judaic Studies•Generation Y•Got my start with:
MySpace, LiveJournal, & AOL Hometown Pages
History 101
•Easy, Easy, Easy!
•Themes
•Helpful Plug-Ins
Reasons to Use WordPress for Your Small Business
•Easy to build, easy to use, easy to maintain
•I f you can send an e-mail, you can manage a WordPress site
•Ability to change content on pages and posts in a matter of seconds
Easy, Easy, Easy!
•Maintain your site from any computer, iPhone, BlackBerry or Droid
•Large WordPress community to help
•No secrets and no hidden costs
Easy, Easy, Easy!
•Quick way to format and design your site•A predetermined layout, color scheme, and style•Ability to edit themes to match your brand•StudioPress’ Genesis Framework•Child Themes
Themes
•Little extras that make your site more user friendly•Gravity Forms, $39.00•Testimonial Manager•NextGEN Gallery•Google Map Integrations
Helpful Plug-Ins
Gravity Forms
Testimonial Manager
NextGEN Gallery
Google Map Integration
•Get Organized!
•What are your website goals?
•Color
Getting Started
•Can’t paint lay down the carpet until you build the walls•Take your time to prepare and make sure you have what you need•Content•Images•Can always edit later
Get Organized
•Don’t start until you have an answer!•Selling goods?•Sharing Information?•Non-Profit?•What do you want visitors to get from your site?
What Are Your Website Goals?
•Knowing what you don’t want is just as important as knowing what you do want•Check out your local and global competition•Stay within the norms•Fine line between being having a memorable site, and having a flawed site
Why Do You Need a Website?
•Über important•Red vs. Green vs. Blue•Accent colors•Match your brand•Adobe ® Kuler
Color
Color
•Page vs. Post•To Blog or not to blog, that is the question•Target Audience•Be consistent
Building Your Site
•A page is more of a “content giving” means•Will edit less frequently•A post is for your blog•More of a content giving/comment receiving means•More ways to organize content
Page vs. Post
•Answer: BLOG!•Does not need to be everyday, or even every week•Personifies your website•Allows for comments, polls, etc…
To Blog, or Not to BlogThat is the Question
•Build for your target audience, not for yourself•Put content where it feels like it should be•K.I.S.S.•People don’t read.•Current and accurate content
Target Audience
•Page orientations•Color•Image titles•Open links in a new window•1s t person vs. 3 r d person•Spelling and Grammar
Be Consistent
•Preview first
•Keep it fresh
•Unique Password
Maintaining Your Site
•When making edits, preview your changes first, then submit
•It is a live site!
•Edits during off peak hours
Preview First
•Keep content current
•Rotate images
•Example: Real Estate and the seasons
•Track inventory
Keep it Fresh
•Be creative, Be smart•Something not easily guessed•Password Generators•Change password often•Most Common passwords:
password, 123456,abc123, qwerty, 1q2w3e4r
Unique Password
•Have fun•Don’t be afraid to ask for help•WordPress Community•Forums for both WordPress and your Theme•Don’t be a superhero•One minor mistake can be big trouble
Mazel Tov!You Have a Site!
http://wpstartups.com
Facebook.com/WPStartups
@WPStartups
YouTube.com/wpstartups
Stalk WPStartups
Jacqueline Lee DeVito
Facebook.com/jacqueline.devito
@Jacq_Devito
845-259-9397
Stalk Me