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with your hosts@tonyfancorps & @gisanders
DFW Social Media MeetUp ~ 7.16.12@dfwsocialmedia • #dfwsm
He’s got the right idea!
I Like to EAT and TELL
Can you hear me now?
Who’s hungry?
Ring Ring...
BBSFORUMS
Social Evolution
100 MILLION LIKES
Hell Yes!
Listen Up!
Speak Up!
Lets Play!
Pay Up!
You’ve...Engaged
MonitoredCommunicated
GamifiedRewarded
What’s Next?
Word Of Mouth Marketingis the most powerful form of
marketing. It builds brands, drives sales and sparks conversations. Both consumer to consumer, and
consumer to brand
• Founded in 2004• Currently 400 Members• Quarterly Seminars & Events• Leading Companies such as AT&T, Edelman PR, American Express, Microsoft
• How to Measure Word of Mouth• How to get People Talking Offline• How to Work with Influential Talkers• How to Stay Ethical & Out of Trouble• Case Studies From:• Southwest Airlines• Maker’s Mark• Louisville Slugger• Costco
The average consumer mentions specific brands times per week with their friends, family, and co-workers
90
(Keller Fay, WOMMA)
83%of online consumers are interested in sharing information about purchases with people they know
(Manage Smarter)
90%of online consumers trust recommendations from people they know
(Econsultancy)
Traditional Advertising Untrusted Overlooked Low impact Quantity
Word of Mouth Marketing Credible Trusted Personalized Quality
Status Update Example fromOfficial Fancorps Facebook Page
17K Likes
Brand Advocacy Solutions
Endorser
Advocate
Endorser Solution
Short TermCampaign DrivenFocus on Market ResearchPolls, Offers, Surveys
Simple Sharing
Advocate SolutionLong TermCapitalize on AffinityBuilds Loyalty & RelationshipsDeep EngagementContinuous Trusted Peer to Peer Recommendations
Word of Mouth MarketingYou must unlearn what you have learned
Multi-PlatformCustom BrandedCommunity EnvironmentDeep CommunicationCustomizable InitiativesQuantified Results & Impact
“Chilihead Nation” Launched Aug. 2011 Over 6,000 Advocates Identified Advocates’ Combined “Social Reach” of over 1M Average Advocate Has 465 Friends/Followers Average Klout Score of 23 4,500 Social Recommendations/Reviews Created Total WOM Impressions: 2 Million
Key Take Aways
Word of Mouth Marketing is the most powerful form of marketing
Engage your Consumers1. Monitor2. Communicate3. Gamify4. Reward
The First Steps
Brand Advocacy1. Endorsers2. Advocates
Two Types
with your hosts@tonyfancorps & @gisanders
DFW Social Media MeetUp ~ 7.16.12@dfwsocialmedia
with your hosts@tonyfancorps & @gisanders