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Embracing the Jewish Community for Event Success
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Your Jewish Life Cycle Planning Coach!www.themodernjewishwedding.com • @atxmichele
The Modern Jewish Life Cycle
Presented byMichele Schwartz, CLCEP
m
NACE Dallas
Your Jewish Life Cycle Planning Coach!www.themodernjewishwedding.com • @atxmichele
Agenda
Tonight, we will cover:
1.The Jewish Life Cycle Market: $ & Sense2.Do you speak Simcha?3.You need the answers to these ?…4.How to $ell to Yenta
Your Jewish Life Cycle Planning Coach!www.themodernjewishwedding.com • @atxmichele
Learning Objectives
After tonight, you will be able to:
1. Prepare an accurate timeline for a Jewish Wedding
2. Understand up sell opportunities3. Market Better to the Jewish
Community
Your Jewish Life Cycle Planning Coach!www.themodernjewishwedding.com • @atxmichele
Jewish Wedding Ceremony
Your Jewish Life Cycle Planning Coach!www.themodernjewishwedding.com • @atxmichele
Importance of Jewish Wedding
Your Jewish Life Cycle Planning Coach!www.themodernjewishwedding.com • @atxmichele
Optional pre-ceremony events
Auf Ruf (a week before the blessing)
Fasting / Separation(day of wedding)
Groom’s Tish /Kabbalat Panim (day of wedding)
Your Jewish Life Cycle Planning Coach!www.themodernjewishwedding.com • @atxmichele
Bedeken
Bedeken means “covering” in Yiddish
Your Jewish Life Cycle Planning Coach!www.themodernjewishwedding.com • @atxmichele
KetubahAccording to hiddur mitzvah, when a physical object is needed to fulfill a commandment, it should be made as beautiful as possible
Ketubah
Your Jewish Life Cycle Planning Coach!www.themodernjewishwedding.com • @atxmichele
Chuppah
Your Jewish Life Cycle Planning Coach!www.themodernjewishwedding.com • @atxmichele
Processional Order
• Rabbi / Cantor• Ushers• Best man• Groom with Parents• Bridesmaids• Matron• Bride with Parents
Your Jewish Life Cycle Planning Coach!www.themodernjewishwedding.com • @atxmichele
Circling/Hakafot: “A woman shall go around a man.” Jeremiah 31:22
Your Jewish Life Cycle Planning Coach!www.themodernjewishwedding.com • @atxmichele
Neusin
This part of the ceremony begins with the chanting of the Sheva Brachot (Seven Blessings.)
Photo courtesy of ShevaBrachot.net
Your Jewish Life Cycle Planning Coach!www.themodernjewishwedding.com • @atxmichele
Breaking of the Glass
Your Jewish Life Cycle Planning Coach!www.themodernjewishwedding.com • @atxmichele
Yihud
Yihud is derived from a Hebrew word which means “one”
Your Jewish Life Cycle Planning Coach!www.themodernjewishwedding.com • @atxmichele
Importance of Bar/Bat Mitzvah
Your Jewish Life Cycle Planning Coach!www.themodernjewishwedding.com • @atxmichele
Getting the Date
Your Jewish Life Cycle Planning Coach!www.themodernjewishwedding.com • @atxmichele
Party On!
•Activities and themes
•The Party Circuit
•Pishers to Bubbe & Zayde
•Décor, Games, Music, Entertainment
Your Jewish Life Cycle Planning Coach!www.themodernjewishwedding.com • @atxmichele
Two Important Questions
What does kosher mean to your client?
Your Jewish Life Cycle Planning Coach!www.themodernjewishwedding.com • @atxmichele
100% Kosher?
Mashgiach?
Pareve/Meat/Milk?
Plating & Serving
Your Jewish Life Cycle Planning Coach!www.themodernjewishwedding.com • @atxmichele
Two Important Questions
What time does sunset on Saturday mean to the clergy?
Your Jewish Life Cycle Planning Coach!www.themodernjewishwedding.com • @atxmichele
You have a degree in Social Work, right?
• How to select the rabbi• Family issues• Interfaith / religious issues• Trends and traditions• Honoring people in the
ceremony• Ancillary events
Your Jewish Life Cycle Planning Coach!www.themodernjewishwedding.com • @atxmichele
Marketing Opportunities
• Submit Content• Key Words in Blog Posts• Clergy• Jewish Community Events• Big Machers
Your Jewish Life Cycle Planning Coach!www.themodernjewishwedding.com • @atxmichele
The Sales Proposal
Winning Proposal
Not So Much…
Grilled Apple and Carmelized Onion Tacos
with Cheese and Balsamic Syrup
Spanakopita
Savory Pastry Filled with Spinach & Feta Cheese
Wild Rice Stuffed Mushroom
Sesame Seared Tuna Tataki
served on wonton with wasabi crema
Zuchinni and Potato Latke with Dill Creme Fraiche -Buffet-Pasta Salad
With Grilled Salmon, Wilted Greens, Carmalized Shallots, Toasted Almond Slivers, Feta and an Herb Vinaigrette.
Hill Country Salad local greens, candied pecans, local chevre and seasonal vinaigrette
-Dessert Station-Chocolate Fountain Melted chocolate with apples, pretzel sticks, banana, strawberries, sugar wafer cookies, fortune cookies. Served
Your Jewish Life Cycle Planning Coach!www.themodernjewishwedding.com • @atxmichele
Case Study
Your Jewish Life Cycle Planning Coach!www.themodernjewishwedding.com • @atxmichele
Timeout
Michele [email protected]
@atxmichele
ModernJewishWedding
pinterest.com/atxmichele/