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Windows8 Launched in Indonesia Period:17-29 October 2012

#Windows8 Launch in Indonesia

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Page 1: #Windows8 Launch in Indonesia

Windows8 Launched in Indonesia Period:17-29 October 2012

Page 2: #Windows8 Launch in Indonesia

Windows 8

Launching in

Indonesia Overview

“We know that the boundaries about how we can see the work and fun and home have really changed. A computer is no longer synonymous with office productivity. It is now the thing we use in daily life,” -Tracy Fellows, Microsoft president for Asia-Pacific - Esplanade Theatre, Singapore, 26th October 2012 Source : : http://www.thejakartapost.com/news/2012/10/26/microsoft-kicks-windows-8.html

Windows 8

“Windows occupies 97 percent of the PC market in Indonesia”

-Andreas Diantoro, Microsoft Indonesia’s president director-

Source :

http://www.thejakartapost.com/news/2012/10/26/microsoft-

kicks-windows-8.html

Windows In Indonesia

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Objective

Opinion, activity, response of

Indonesian Netizen in Twitter about

Windows8 during 17th – 29th

October, 2012

Page 4: #Windows8 Launch in Indonesia

From period 17 – 29 October ,2012 #windows8 generate 8,526 Post (Buzz) and mostly gained neutral

sentiment

The highest buzz came on 26 October 2012, with the hashtag #windows8 by generating 2,016 post ((Buzz)

Keyword “keren” as the most positive response generate 22% Post (Buzz) while Keyword “biasa aja” as the

most negative response generate 38,32% Post (Buzz)

Launch Summary

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Volume trending

Page 6: #Windows8 Launch in Indonesia

Windows 8

Brand Favourability

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Sentiment Brand Distribution

Page 8: #Windows8 Launch in Indonesia

Storyline of trend conversation Trend of conversation by Netizens of certain period

• From 17 – 29 October 2012 #windows8 gained 8,526 post (Buzz).

• In 26 October 2012 the most conversation about #windows8 has gained 2,016 post

(Buzz).

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Insight of windows 8 Version

Buzz of “Windows * Pro” gained 86% from

total share of voice, followed by “Windows8

RT” 8% then “Windows8” 6%

Insight Windows 8 Version

Windows 8 6%

Windows 8 Pro 86%

Windows 8 RT 8%

Page 10: #Windows8 Launch in Indonesia

Insight of windows 8 and Device

Buzz of “PC” gained 46% from total share of

voice, followed by “Tablet” 45% then

“Smartphone” 4%, “Notebook” 3% and the last

“Netbook” 2%

Insight Windows 8 and Device

PC 46%

Tablet 45%

Smartphone 4%

Notebook 3%

Netbook 2%

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Insight of windows 8

and Various Brand

Device

Samsung ; 19%

Dell ; 16%

Lenovo ; 15%

Acer ; 14%

Asus ; 12%

Fujitsu ; 8%

Sony ; 7%

HP ; 6%

Toshiba ; 3%

Insight Windows 8 and Various Brand Device

Samsung 19%

Dell 16%

Lenovo 15%

Acer 14%

Asus 12%

Fujitsu 8%

Sony 7%

HP 6%

Toshiba 3%

Page 12: #Windows8 Launch in Indonesia

Insight of windows 8 and OS

Buzz of “Windows 7” gained 45% from total

share of voice, followed by “Apple” 26% then

Ubuntu 15% and last Android 14%

Insight Windows 8 and OS

Windows 7 45%

Apple (iOS) 26%

Ubuntu 15%

Android 14%

Page 13: #Windows8 Launch in Indonesia

Insight of windows 8 and Quality

Buzz of “bajakan” gained 65% from total

share of voice, followed by “original” 35%

Insight Windows 8 and Quality

bajakan 65%

original 35%

Page 14: #Windows8 Launch in Indonesia

Insight of windows 8 and prices

Buzz of “promo + harga promo” gained 73%

from total share of voice, followed by “mahal”

17% then “murah” 10%

Insight Windows 8 and Price

promo + harga promo

73%

mahal 17%

murah 10%

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Page 16: #Windows8 Launch in Indonesia

Most Influence

account - By

reach &

engagement

Measures of most impactful

account counted by total

number of netizens that get

spread of post(reach) and

number of netizens whose

interaction with post (engagement)

Page 17: #Windows8 Launch in Indonesia

Top 10 Influencers

Most influenced account

measures by total

number of post

multiplied with total

number of netizens

whose spread by post

(reach)

Page 18: #Windows8 Launch in Indonesia

Most impactful account

measures by total number

Retweet of post by other

Netizens

Most RT

account &

engagement

content

Page 19: #Windows8 Launch in Indonesia

Influence Account By

Authority Most impactful account measures by often

mentioned on Windows 8

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Disclaimer This report published independently by MediaWave with purpose to gather public opinion and response of windows8 launched.

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