Windows8 Launched in Indonesia Period:17-29 October 2012

Windows 8

Launching in

Indonesia Overview

“We know that the boundaries about how we can see the work and fun and home have really changed. A computer is no longer synonymous with office productivity. It is now the thing we use in daily life,” -Tracy Fellows, Microsoft president for Asia-Pacific - Esplanade Theatre, Singapore, 26th October 2012 Source : : http://www.thejakartapost.com/news/2012/10/26/microsoft-kicks-windows-8.html

Windows 8

“Windows occupies 97 percent of the PC market in Indonesia”

-Andreas Diantoro, Microsoft Indonesia’s president director-

Source :

http://www.thejakartapost.com/news/2012/10/26/microsoft-

kicks-windows-8.html

Windows In Indonesia

Objective

Opinion, activity, response of

Indonesian Netizen in Twitter about

Windows8 during 17th – 29th

October, 2012

From period 17 – 29 October ,2012 #windows8 generate 8,526 Post (Buzz) and mostly gained neutral

sentiment

The highest buzz came on 26 October 2012, with the hashtag #windows8 by generating 2,016 post ((Buzz)

Keyword “keren” as the most positive response generate 22% Post (Buzz) while Keyword “biasa aja” as the

most negative response generate 38,32% Post (Buzz)

Launch Summary

Volume trending

Windows 8

Brand Favourability

Sentiment Brand Distribution

Storyline of trend conversation Trend of conversation by Netizens of certain period

• From 17 – 29 October 2012 #windows8 gained 8,526 post (Buzz).

• In 26 October 2012 the most conversation about #windows8 has gained 2,016 post

(Buzz).

Insight of windows 8 Version

Buzz of “Windows * Pro” gained 86% from

total share of voice, followed by “Windows8

RT” 8% then “Windows8” 6%

Insight Windows 8 Version

Windows 8 6%

Windows 8 Pro 86%

Windows 8 RT 8%

Insight of windows 8 and Device

Buzz of “PC” gained 46% from total share of

voice, followed by “Tablet” 45% then

“Smartphone” 4%, “Notebook” 3% and the last

“Netbook” 2%

Insight Windows 8 and Device

PC 46%

Tablet 45%

Smartphone 4%

Notebook 3%

Netbook 2%

Insight of windows 8

and Various Brand

Device

Samsung ; 19%

Dell ; 16%

Lenovo ; 15%

Acer ; 14%

Asus ; 12%

Fujitsu ; 8%

Sony ; 7%

HP ; 6%

Toshiba ; 3%

Insight Windows 8 and Various Brand Device

Samsung 19%

Dell 16%

Lenovo 15%

Acer 14%

Asus 12%

Fujitsu 8%

Sony 7%

HP 6%

Toshiba 3%

Insight of windows 8 and OS

Buzz of “Windows 7” gained 45% from total

share of voice, followed by “Apple” 26% then

Ubuntu 15% and last Android 14%

Insight Windows 8 and OS

Windows 7 45%

Apple (iOS) 26%

Ubuntu 15%

Android 14%

Insight of windows 8 and Quality

Buzz of “bajakan” gained 65% from total

share of voice, followed by “original” 35%

Insight Windows 8 and Quality

bajakan 65%

original 35%

Insight of windows 8 and prices

Buzz of “promo + harga promo” gained 73%

from total share of voice, followed by “mahal”

17% then “murah” 10%

Insight Windows 8 and Price

promo + harga promo

73%

mahal 17%

murah 10%

Most Influence

account - By

reach &

engagement

Measures of most impactful

account counted by total

number of netizens that get

spread of post(reach) and

number of netizens whose

interaction with post (engagement)

Top 10 Influencers

Most influenced account

measures by total

number of post

multiplied with total

number of netizens

whose spread by post

(reach)

Most impactful account

measures by total number

Retweet of post by other

Netizens

Most RT

account &

engagement

content

Influence Account By

Authority Most impactful account measures by often

mentioned on Windows 8

Disclaimer This report published independently by MediaWave with purpose to gather public opinion and response of windows8 launched.