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DESCRIPTION
Explain to content managers why they need semantic content and how they can create it. Instead of throwing default WYSIWYG editors at people, we need to tailor and limit CMS features to match editors’ tasks. And we should convince them to use semantic content by talking up the benefits of SEO and accessibility.
Citation preview
Teaching Rocket Science to Brain Surgeons(or why Semantic content matters)
TitleThis is ordinary paragraph text within the body of the document, where certain words and phrases may be emphasized to mark them as particularly important.
HeaderThis is ordinary paragraph text within the body of the document, followed by a list.
• you should always• use lists when
• it makes sense• to do so
• rather than just use return or paragraph
Subheader
"Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away."
h1paragraph that contains emphasied text and strong text.
h2paragraph ul
• li• li
ol• li• li
• li
h3 "blockquote"
h1<div class="big-header-for-site-thing><font color="#000011" face="Arial, Helvetica, sans-serif"><p align="left">This is ordinary paragraph text within the body of the document, where certain words and phrases may be<b><font color="#ffff00" size="6"><strong style="color: white;"><span style="font-family: Verdana,Arial,Helvetica,sans-serif;">strong<span style="text-decoration: underline;"></span></span></strong><strong style="color: white;"></strong><br>
Distraction Free
Efficiency & Productivity
SEO
Google can understand our content
Accessibility
Reading text properly
<strong>
<em>
<del>
<ins>
I am important
I need emphasis
this information was wrong
so I corrected it with this
<abbr>Abbreviation
<acronym>
<sub>subscript
H2O
<sup>superscript
20th
<quote>
According to Einstein, <q>space can be bent</q>.
<blockquote>
<blockquote>Perfection is achieved, not when there is nothing more to add, but when there is nothing left to
take away.</blockquote>.
<cite>
According to <cite>Einstein</cite>, <q>space can be bent</q>.
One of my favorite books is <cite title="Author: Lewis Carrol">Through the Looking Glass</cite> by Lewis Carroll.
<blockquote cite="http://antoinedestexupery.com/quotes">Perfection is achieved, not when there is nothing more to add, but when
there is nothing left to take away.</blockquote>.
Attributes
Title=""
Text Directiondir="ltr" or "rtl"
Languagelang="en"
Think about what you need to do with your content
Always customise your RTE or Wysiwyg
