Embed Size (px)
Citation preview
Why marketers may love VR
TOO CREEPY FOR MARKETERS?
NOT ANYMOREWe’re at the fourth stage
Gartner’s Hype Cycle
Top investors are already onboard
kzero
$8.4B CONTENT MARKET in 2018
Serious BUSINESS
Serious BUSINESS
MARKETERS RUINEVERYTHING.
TOTAL FOCUS
MEMORABLE]
HABIT-CHANGING POWER=
MEDIA DARLING
MARRIOTPromoting destinations
6 cities 230M social media impressions
MARRIOTPostcards - promoting travel
Media coverage 553 requests in 9 days
Top 3 customer questions
Will it make me sick?
When can I buy it?
Is there porn on it yet?
I don't think anyone who experiences it will be able to go back to 2D porn. It's that realistic.
Raymond Wong - Mashable
Media coverage 553 requests in 9 days
feels a bit weird…
not my body there…
QANTAS + SAMSUNG GEARPromoting airline destinations
HBO + OCULUS RIFTPromoting the next season of GOT
Webby Awards BBC, Ad Age, Gizmodo, Cnn, Engadget, The Verge
New York, Mexico City, Austin,Rio de Janeiro, Oslo, Toronto, Belfast, Sydney, San Diego and Vancouver 175k visitors
XC90 + OCULUS RIFT175k Youtube views
Webby Awards BBC, Ad Age, Gizmodo, Cnn, Engadget, The Verge
New York, Mexico City, Austin,Rio de Janeiro, Oslo, Toronto, Belfast, Sydney, San Diego and Vancouver 175k visitors
NEXT STEPMixed Reality
Our focus
GOOGLE TANGOTango scanning + VR = incoming VR Headset from Google
ARCHITECTS & REAL ESTATE
Selling vision much faster
SCANNING REAL PROPERTIESSpeeding up property sales
Webby Awards BBC, Ad Age, Gizmodo, Cnn, Engadget, The Verge
VISUALISING FUTURE PROPERTIESSpeeding up property sales
INTERIOR & LANDSCAPE DESIGNERS
TRY OUR YOUR PROJECTS IN REAL INTERIOR SPACES BEFORE THE ACTUAL ARRANGMENTS TAKE PLACE
REAL ESTATE PHOTOS SUCK.IMMERSE CUSTOMERS IN SCANNED OR VISUALISED SPACES.
VISIT TOURIST & HERITAGE SITESReconstructed with photogrammetric VR
Webby Awards BBC, Ad Age, Gizmodo, Cnn, Engadget, The Verge
New York, Mexico City, Austin,Rio de Janeiro, Oslo, Toronto, Belfast, Sydney, San Diego and Vancouver 175k visitors
PRODUCTION TIME / COSTSTILL POSES A PROBLEM.
Edit in one place and deploy to any device.
PIXEL VR DEMO ROOM
VISIT US AND TRY ADVANCED VR FOR FREE
MORE AT WWW.PIXELLEGEND.COM
JUNE 2016
INCLUDING HTC VIVE
AND OUR REAL TIME VISUALISATIONS
