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According to the Direct Marketing Association email marketing has an ROI of around 4,300%. That's because your subscribers have given you permission to converse with them via email marketing. And hence you get a distraction-free attention from your subscribers. However, even with a healthy and hygienic list of email subscribers, sometimes it can be challenging to think of creative and conversion focused email campaigns to send to your list. We marketers need to see examples of outstanding email marketing campaigns. It helps us get more creative and make our own marketing even better. To help you come up with some ideas, we've assembled 6 marketing campaigns every marketer will love.
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6 EMAIL CAMPAIGNS YOU’LL LOVE
Presented by:
Featuring Email Marketing Specialist Lisa Furgison
1. LOGOUP.COM OFFERS HOLIDAY DEAL
LogoUp.com uses Halloween to offer a deal.
Highlights:• Clear intention, clear
language• Explains how to take
advantage of the deal• Good graphics
Why we love it:• Promotional emails are
common, but using a holiday adds a hook.
• Everyone loves a good deal
2. FABLETICS RUNS A CONTEST
Fabletics uses email to promote a social contest.
Highlights:• Clear and
catchy subject line
• Easy rules• Easy-to-spot
call to action
FABLETICS RUNS A CONTEST
Call to action leads subscribers to Facebook page.
Why we love it:• Cross-
promotion• Increasing
social audience• Offering an
incentive• Generating
buzz• Showing value
3. DESTINATION MATERNITY CREATES “JOURNEY” CAMPAIGN
Weekly emails with products that coincide with the needs of a mom-to-be.
Highlights:• Clear subject line.• Promotes one
product – keeps it simple.
Why we love it:• Addresses weekly
needs of audience.• Crisp look
4. BUZZFEED DEPENDS ON HUMOR
BuzzFeed attracts readers by emailing its best content of the day.
Highlights:• Humor• Conversational
tone
Why we love it:• Content that is
sent via email is the most relatable – people want to read it.
• Increase blog traffic by enticing readers via email.
5. NOSH ON IT ENCOURAGES REFERRALS
Nosh On It sends regular emails with recipes to its readers, but always includes “FORWARD TO A FRIEND” option.
Highlights:• Clear, visual design• Information readers can
use
Why we love it:• We sometimes forget how
powerful a referral can be. Why not encourage readers to help spread the word about your company?
6. TRUE CITRUS DRIPS INFORMATION
True Citrus uses a drip campaign to maintain a healthy email list.
Highlights:• Emails sent to inactive members on
list over the course of a specific time frame
• Same look across all three emails
Why we love it:• Great way to maintain list• Drip campaigns have variety
of purposes
Let’s chat! Feel free to ask questions.
You can see all of these examples on the Juvlon blog following this webinar. Keep an eye on http://www.juvlon.com/blog/ for more details.
Contacts Smita More [email protected] Lisa Furgison [email protected]
QUESTIONS?
