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In a recent survey of over 400 service providers in 17 European countries and the US, we sought to examine the current state of play in the European cloud market and how service providers are addressing the growing demand for cloud. This presentation looks at the survey data from the Netherlands and the EU as a whole, comparing them to provide insight into the similarities and differences in these two markets.
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November 2013
WHAT’S NEXT FOR THE CLOUD IN THE N’LANDS?
Survey data: NL v EU market trends
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CLOUD & HOSTING PROVIDERS SURVEY
We surveyed 400+ service providers in the Netherlands and in Europe to examine the current state of play in the cloud market. How are they addressing the growing demand for cloud?
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DATA CENTRE OF CHOICE
As in the EU, carrier-neutral data centres are the data centre of choice for Dutch cloud and hosting providers Second most popular in the Netherlands
are self-owned DCs
In the EU, the Netherlands scored highest for use of CNDCs. Spain, on the other hand scored just 8% for preferring CNDCs
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CUSTOMER DEMAND TODAY
Demand for traditional hosting exceeds demand for cloud in the Netherlands
Demand for Cloud (IaaS) and Applications (SaaS) above the EU averages
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CLOUD REVENUE SHARE 2012 TO 2015
However, the majority expect the cloud wave to hit within the next 3 years
63% of Dutch respondents expect 40-100% of revenues to come from cloud by 2015
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REVENUE IMPACT OF CLOUD
70% of Dutch respondents are positive about the revenue impact of cloud
Of all those surveyed, only Spain were more optimistic than the Netherlands in this respect
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KEY COMPETITORS
Service providers in the Netherlands see local providers as their key competition
The European trend could be explained by the fact that Pan- European and U.S. providers are perceived as offering different products which target different requirements
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STRATEGIES TO LEVERAGE CLOUD
The top 3 strategies by Dutch cloud and hosting service providers
Looking underneath these figures, we found that a large majority (61%) execute 3 or more strategies
These strategies tend to be emergent, ad-hoc, and mostly driven by customer requirements
Amsterdam • Brussels • Copenhagen • Dublin • Dusseldorf • Frankfurt • Hilversum • London • Madrid • Paris • Stockholm • Vienna • Zurich
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