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In a recent survey of over 400 service providers in 17 European countries and the US, we sought to examine the current state of play in the European cloud market and how service providers are addressing the growing demand for cloud. This presentation looks at the survey data from Switzerland and from the EU as a whole, comparing them to provide insight into the similarities and differences in these two markets.
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November 2013
WHAT’S NEXT FOR THE CLOUD IN SWITZERLAND?
Survey data: CH v EU market trends
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CLOUD & HOSTING PROVIDERS SURVEY
We surveyed 400+ service providers in Switzerland and in Europe to examine the current state of play in the cloud market. How are they addressing the growing demand for cloud?
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DATA CENTRE OF CHOICE
Self-owned and carrier-neutral data centres are the data centres of choice for Swiss cloud and hosting providers Second most popular in Switzerland are
CNDCs
In the EU, the Netherlands scored highest for use of CNDCs. Spain, on the other hand scored just 8% for preferring CNDCs
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CUSTOMER DEMAND TODAY
Demand for traditional hosting exceeds demand for cloud in Switzerland
Demand for Cloud (IaaS) and Applications (SaaS) above the EU averages
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CLOUD REVENUE SHARE 2012 TO 2015
However, the majority expect the cloud wave to hit within the next 3 years
33% of Swiss respondents expect 40-100% of revenues to come from cloud by 2015
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REVENUE IMPACT OF CLOUD
64% of Swiss respondents are positive about the revenue impact of cloud
Of all those surveyed Spain and the Netherlands were more optimistic in this respect
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KEY COMPETITORS
Service providers in Switzerland see local providers as their key competition
The European trend could be explained by the fact that Pan- European and U.S. providers are perceived as offering different products which target different requirements
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STRATEGIES TO LEVERAGE CLOUD
The top 3 strategies by Swiss cloud and hosting service providers
Looking underneath these figures, we found that a large majority (61%) execute 3 or more strategies
These strategies tend to be emergent, ad-hoc, and mostly driven by customer requirements
Amsterdam • Brussels • Copenhagen • Dublin • Dusseldorf • Frankfurt • Hilversum • London • Madrid • Paris • Stockholm • Vienna • Zurich
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