What's New with MicroStrategy?

CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

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MicroStrategy Overview, Update &Future

James Brandow – Senior Sales Engineer

Florida User Group Meeting


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MicroStrategy

• MicroStrategy Overview• New Product and Packaging• What’s New• Product Roadmap


A Streamlined, Optimized Workflow for Agile10-50x Productivity for Business Users

Connect Discover Dashboard Share

Quick access to data in Excel, databases, or SaaS apps like Salesforce.com. No data modeling or SQL required.

Insight in minutes.Visual data discovery puts effortless analytical power in the hands of every business user.

Insight converted to action. Share dashboards instantly with colleagues. Publish powerful analytical apps to thousands in days.

Compelling visualizations combined to create brilliant analytical dashboards. Just drag-and-drop – no IT needed.


Governance: A Dashboard Is Only As Good As Its DataBe Wary of Style Without Substance

Data

Attributes

Facts

Metadata

Metrics

Hierarchies

Transformations

? ? ?Governance is the soft underbelly of standalone

Visual Data Discovery tools like Tableau and Qliktech


A Governance NightmareStandalone Visual Data Discovery Tools Create Analytic Islands

100s or 1000s of

Governance Issues

x =

10s to 100s of Dashboards and Reports Per Island

Dozens of Analytic Islands


With MicroStrategy, Agility and Governance CoexistPromote Unmodeled Metadata Back to the System of Record

Personal and Cloud-based Data Sources

Enterprise Data with Governed Metadata

Business User

2Access local or Cloud-based data

1Access system-of-record data

Metadata3

Promote dashboard design metadata to system of record

Only MicroStrategy harmonizes agility and governance.


Browsers Portals Enterprise Applications

Web

Email

Email

PDF Office

DocumentsMobile

AndroidiOSBlackBerry

Build Once, Deploy AnywhereCompetitive Approaches Require Time-Consuming Rework

Build once

Deploy via any media

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The Industry’s Best AnalyticsMicroStrategy Does More, and Does It Better

Source: BI Scorecard® Strategic and Product Summary – Q4 2012.

“BI Scorecard is the only analyst firm that tests BI suites hands-on, based on over 300 detailed criteria, and with the customer perspective in mind.” -- BI Scorecard, Q4 2012

MicroStrategy vs. Stack Vendors

• Highest overall rated platform

• No areas of weakness

• Superior in self-service BI and data discovery

• Superior in mobile BI

MicroStrategy vs. Data Discovery Point Solutions

• No functional gaps, superior breadth

• Industry’s best architecture

• Highest-rated overall in self-service BI

• Superior in mobile BI

Simplified Pricing & Packaging


MicroStrategy Platform – Before Simplification

21 products to get full features

Web Reporter

Web Analyst

Web Professional

Web – Universal OptionMobile

ObjectManager

IntegrityManager

Developer Architect

Development and Testing

CommandManager

EnterpriseManager

SystemManager

Intelligence Server

Transaction Services

Report Services

Narrowcast Server

OLAPServices

Multisource

Intelligence Server – Universal Option

DistributionServices

User Interfaces

Server Features Monitoring and Automation

Office


Web Reporter

Web Analyst

Web Professional

Web – Universal OptionOffice Mobile

MicroStrategy Platform – After Simplification

ObjectManager

IntegrityManager

Developer Architect

Development and Testing

CommandManager

EnterpriseManager

SystemManager

Intelligence Server

Transaction Services

Report Services

Narrowcast Server

OLAPServices

Multisource

Intelligence Server – Universal Option

DistributionServices

Server Features

Web Mobile

Server

User Interfaces

Architect

Monitoring and Automation+ Monitoring and Automation



MicroStrategy Web(includes Microsoft Office integration)

MicroStrategy Mobile

Analysts, Power users and Web consumers

Mobile consumers

MicroStrategy Platform – Role-Based Packaging

MicroStrategy Architect(includes development and testing tools)

MicroStrategy Server(includes email distribution, server features, monitoring and administration tools)

Base server – all user roles

Developers



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What's New

1. Visual Insight2. Big Data3. Data Import4. MicroStrategy Web


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Visual Insight Modern Look and Feel To the Interface

Undo-RedoShare

New Icons

Presentation Mode


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MicroStrategy 9.4Data Blending

Personal Data Sources

Relational Databases

Multi-Dimensional Sources

Analysis Services

Excel HADOOP SAP BW

Create Exciting Data Blends from Different Data Sources in One Visualization!

Map Reduce Databases


• Closing properties does not close Edit Visualization pane

• Thicker highlight for layout rearrangement

• Swap rows and columns button

• Duplicate panel and duplicate layout options

MicroStrategy 9.4Dozens of Usability Enhancements


MAP SUPPORT

1

2

3

IMAGE LAYOUT

MicroStrategy 9.4Support for Maps

New


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What’s New



User / Departmental Data

DataWarehouse Appliances

Exadata

MapReduceDatabases

Relational Databases

MultidimensionalDatabases Analysis Services

ColumnarDatabases

Hig

her

Sca

leLo

wer

Sca

le

HANA

9.3.1

Big DataSupport for Amazon Redshift


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Big DataDeploy R Analytics as MicroStrategy Metrics

Outp

uts

Inputs

Install

MicroStrategy Intelligence Server

M E T A D A T A

Query Engine

Data Sources

Open Source

One-time Install

Execute R Scripts

No Visual Studio

No Compiling

No Schema Updates

MicroStrategy Data

Results from R

Delivered to any Touchpoint

One Time Import:RScript

Functions

http://www.r-project.org/index.html


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What’s new



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Data ImportIntuitive, User Friendly HTML5 Interface

New IconsEasy Management of

Stored Data

Note: ‘File’ and ‘Salesforce’ imports are still Flash-based


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Data ImportVisually Construct Queries With Import from Database

New Import from Database HTML5 Interface

Import Data from Database Demo

http://www.youtube.com/watch?v=5_rZEQiCCRU&feature=youtu.be


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What’s New



MicroStrategy WebModern, Fresh, Easy to Use Web Interface

Prominent Button to Design VI Dashboards

Immediately

One-Click Access To Folders and Actions

New Icons, Better Layout and Improved Usability


MicroStrategy WebMetric Creation from MicroStrategy Web Interface

1. Expression

2. Level of Aggregation

3. Conditionality

4. Transformation

Visually Create a Metric with Function Editor Or…


MicroStrategy WebExpanded Library of Graphs to Reveal Business Insights

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Lipstick Graph

Overlapping Bar Graph

Waterfall Graphs


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MicroStrategy WebMultiple Datasets on One Map (only DHTML Mode in Report Services Documents)

Dataset #1(Bubble Markers)

Dataset #2(Push Pins)


MicroStrategy WebDerived Elements

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New Derived Elements Editor in Web

Users can now edit stand alone derived elements in Web from within reports and documents

“Save As…” functionality and ability to overwrite definition of existing derived element

To access Derived Elements editor run a report with underlying attribute > RMC > select “Derived Elements” > open a Derived Element


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MicroStrategy WebInformation Window for Selectors, Text Fields, Images, and Buttons

Info Window onSelectors

Info Window onButtons


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• Clicking “Save” to save the Report Services document without closing out of itSave Button*

• Users now have the ability to copy data from a grid report or grid on document with the native command (CTRL+C)Copy/Paste Data

• Users can now email or copy a link to a report or Report Services document. Users can also copy HTML. Share Document URL*

• Ability to show or hide nulls and zeros in grid. Toggle available in Data toolbar or dropdown menuHide/Show Nulls/Zeros

MicroStrategy WebAdditional Enhancements

*Also available in MicroStrategy Visual Insight


MicroStrategy Product Roadmap

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Forward-looking Statements

All Contents Copyright © 2014 MicroStrategy Incorporated. All Rights Reserved.

This presentation describes features that are under development by MicroStrategy. The objective of this presentation is to provide insight into MicroStrategy’s Technology direction. The functionality described here may or may not be released as shown.

This presentation may contain statements that constitute "forward-looking statements" for purposes of the safe harbor provisions under the Private Securities Litigation Reform Act of 1995, including estimates of future technology releases. Forward-looking statements inherently involve risks and uncertainties that could cause actual results of MicroStrategy Incorporated and its subsidiaries (collectively, the "Company") to differ materially from the forward-looking statements.

Factors that could contribute to such differences include: the Company’s ability to develop, market, and deliver on a timely and cost-effective basis new or enhanced offerings that respond to technological change or new customer requirements; delays in the Company's ability to develop or ship new products; the extent and timing of market acceptance of MicroStrategy’s new offerings; the Company's ability to recognize revenue or deferred revenue through delivery of products or satisfactory performance of services; continued acceptance of the Company's other products in the marketplace; the timing of significant orders; competitive factors; general economic conditions, including significant downturns in industries, including the financial services and retail industries, in which we have a significant number of customers; and other risks detailed in the Company's registration statements and periodic reports filed with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this presentation.


MicroStrategy Analytics Platform

Top areas of innovation

Analytics for Everyone Analytics Everywhere User Experience Enterprise BI Big Data

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Analytics for Everyone

Self-Service analytics

Brand New HTML5 Data Discovery Engine1

• Redesign the Data Discovery Engine to create a one stop access for all of your analytics needs

• Incorporating many usability and workflow enhancements based on your feedback and multiple usability studies

• New architecture will provide you with a better performing, more efficient workspace

• Accessible by all major browsers with no dependency on third party software

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Self-Service analytics2 The Power of MicroStrategy Analytics, Just a Click Away

• Create new calculations, generate intelligent trend lines and forecasts, include reference lines

• Create data group associations with the click of your mouse • Many other enhancements are being added to provide you with a very

powerful visualization environment that makes it even easier to understand your data

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3 Simpler Data Access and a Brand New Data Wrangling Tool

• Enrich your dashboards with data, regardless of where it resides• Paste data from your clipboard, type it directly, or access it from modern data

sources such as Dropbox, Salesforce, Google Analytics, Facebook, and Twitter feeds

• Prepare your data for analysis with the new Data Wrangling engine • Review your data, split data into different columns, consolidate values, and fill up

empty cells with just a few clicks – no formulas required

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More Ways to Visualize Your Data4

• Enhanced library of visualizations available, which now includes combination and dual axis charts as part of the Graph Matrix control

• Extend the library to include JavaScript-based visualizations such as the hundreds available from D3

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Self-Service analytics5 Advanced Formatting and Presentation Options

• Data Discovery engine is not limited to proof-of-concept dashboards or any other type of quick design.

• Create production-ready, great-looking visualizations and dashboards• Massively distributed across your user base • Visually enriched with HTML containers, images, and the ability to format fonts,

lines, and colors at the element level.

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Analytics Everywhere

Build once; share and consume anywhere

FREE MicroStrategy Desktop, Now Also on Mac1

• Light-weight MicroStrategy Desktop application • All the MicroStrategy data discovery and data cleansing capabilities • Available for both Windows and Mac

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Analytics Everywhere

Build once; share and consume anywhere

2 Access, Explore and Easily Share Your Discoveries

• Explore data on any major environment • Create dashboards and visualizations on-line or off-line and have the flexibility

of quickly sharing your findings on-premises or in the cloud• Automatically synchronize your content with your local MicroStrategy

deployment or over the cloud

Auto-sync

Synced content on Server or Cloud

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User Experience

Simple, modern and interactive

Simplified and Modern User Interface1

• Bring in new data, cleanse it, enrich it, adjust definitions and create brilliant visualizations all in the same place

• Simplified navigation and creation of visualizations. • Usability studies that provided feedback for a data discovery environment that is

simple to use for novice users, yet powerful enough for the most advanced and demanding consumers.

Easy access to Visualization Library

Simplified menus and toolbars

Dock-able panes

Updated icons and themes

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Enterprise BI

Intelligent administration and efficient deployments

Achieve Self-Service Without Falling into Anarchy1

• Provide flexibility to your business users to create the analysis and dashboards they need

• Simultaneously, keep the enterprise production environment current and accurate by identifying and facilitating the promotion of those analyses that can benefit your user base

• MicroStrategy provides an easy-to-use environment to achieve true Governed Data Discovery

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Enterprise BI


A B

2 Distribute Development to Lighten Administrator Load

• MicroStrategy Architect through the Web enables administrators to maintain a distributed development environment

• Multiple architects can work on the same schema simultaneously• Object-level locking enables multiple users to save changes to the schema

at the same time, even if geographically dispersed

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Enterprise BI


rr

r r

Unified Administration

CommandManager

IntegrityManager

System Manager

Object Manager

Enterprise Manager

3 Centralize Administration From a Unified Interface

• MicroStrategy Operations Manager provides a centralized interface to monitor performance across all servers

• Administer all MicroStrategy environments• Improvements in user statistics captured, redesigned user interfaces, and

streamlined data load processes enable timely intelligence about user activities

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Big Data

The power to transform your Big Data into insight

Next Generation In-memory Analytics1

• Next generation of in-memory technology• Accelerate analytical applications to provide “Google Like” performance on Big

Data volume• Partition and process in-memory data using parallel analytic engines that tightly

integrate the data storage layer with the visualization layer

VISUALIZATION LAYER

DATADATA

DATADATA

DATADATA

DATADATA

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Big Data


Databases Big Data

Cloud DataPersonal / Departmental

2 No Data Left Behind

• Integration with modern data sources such as Dropbox, Salesforce, Google Analytics, Facebook and Twitter feeds, Hbase, Cassandra, native HDFS access and more

• Provide data connectors uniquely optimized for the underlying data source, as opposed to integration via a basic connection

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Big Data


3 Search on Unstructured and Semi-structured Data

• Search is one of the predominant use cases for analysis of log files, sensor data, documents, surveys, and other text data available in an organization

• Incorporate a search index as a data source for interactively searching through semi-structured and unstructured text data

• Present search data alongside other structured data in your applications

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Big Data


Text analytics4

• Text analytics is the next common use case with free-form text data• Text Analytics Module (in beta), allows you to apply semantic and syntactic

models to gather insight from text data • Recognize sentiment, optimize search engine marketing, and detect fraud,

along with other common use cases of text analytics

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Big Data


5 Streaming analytics

• Analyzing data-in-motion is another application of Big Data analytics• Streaming sources such as Apache Storm, IBM Stream, or Amazon Kinesis

allow for real-time analysis of high velocity data• Use MicroStrategy’s web services connector to streaming sources and real-time

dashboard update feature to create live streaming analytic applications on structured, semi-structured or unstructured streaming data

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Big Data


6 Native connectivity to HDFS

• Hadoop is great for data storage and bulk transformations, but interactive query latency is not yet speed-of-thought

• MicroStrategy’s native HDFS access will support use cases that require high-speed data transfer from Hadoop into MicroStrategy in-memory for interactive query workloads

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