October 2014

October 2014

Penny Market and XXL Mega

Discount have a rich autumn in

campaigns, introducing the

Partners campaign while still

running the 20% Smiley Sticker

Discount. With weekly and hourly

prizes they are running an

aggressive campaign

compared the same period in

2013.

October 2014

Being inspired by campaigns

with connections between

drinks and music, Lidl

developed an engaging way for

customers to know their special

wine articles, through the

wineTunes online platform. Also

their focus in online for this

month is shown by the online

Halloween themed game from

their site.

October 2014

In October, for the

anniversary of their 11 years,

Cora mentioned in each

leaflet different lotteries,

without any details. Is this

enough to spike the interest

of consumers to read it online

or to get informed in the

stores?

October 2014

New loyalty campaign with

AGATHA RUIZ DE LA PRADA

products

Mentaining last year

celebration with international

singers, this year Carrefour

developed the Romanian

singers campaign with lots of

gifts for customers

October 2014

Lottery “Celebrating 1 year

with 31 stores Auchan“ and

printing out a leaflet with the

daily gifts.

October 2014

Joining other retailers like

Cora,Penny, XXL Mega Discount,

Profi, this year Billa launched their

loyalty card with an entire 16

page catalogue of reduced

articles with this consumer

advantage.

Starting a new loyalty campaign

with Nachtmann products.

October 2014

Taking notice of the creative

competition of layouts previous

made this year for a certain brand,

Mega Image launched Mega Chic

- a Facebook contest of creating

the grafic design of a Mega Image

bag.

New loyalty campaign with Alessi

products

October 2014

Cooking Contest for Chefs organized

by Selgros in Bucharest and promoted

in their catalogue.

New loyalty campaign with Grundig

articles

October 2014

Incentive to create an online

account in Metro. Will this flat

screen generate a massive

entry?

New service for the holidays:

multiple locations of delivery of

Christmas gifts in only one online

order

October 2014

Using in their newsletters reduction days

for certain brands: 2 days of reductions

for Whirpool products, 2 days for

Samsung, 4 days for Philips

Maintaining the tradition of the last year,

Emag organized a lottery for Halloween

with a consistent prize (BMW 3 series).

October 2014

Thank you for your attention

Florentina VasileLeaflet Monitor Director Romania

florentina.vasile@hiper-com.com

+40 (0) 743 216 282

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