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WHAT YOU’RE DOING
YOUR NEWSPAPERS
100% have websites
Average circulation of 4,803Source: Survey of participants
YOU
90% are on Facebook
45% have a Twitter account
Source: Survey of participants
YOUR NEWSPAPERS
Source: Survey of participants
0%
10%
20%
30%
40%
50%
60%
70% Facebook
YouTube
FlickrMySpace
Other
HOW OFTEN YOU POST
Source: Survey of participants
More than daily
Daily Weekly Hardly ever
Facebook 15% 15% 25% 10%
Twitter 15% 0% 6% 5%
MySpace 0% 0% 0% 5%
YouTube 0% 0% 10% 15%
Flickr 0% 5% 0% 0%
WHAT YOU POST
Source: Survey of participants
70%
55%
25%
40% 40%45%
Links to your siteBreaking newsAdvertisementsVideosPhotosOther
WHAT YOU’RE SAYING
Source: Survey of participants
YOUR STORIES“The biggest scoop I've landed was through
MySpace - A graduate, then moved to Kansas for school, went missing and her sister posted a bulletin about it. I was able to interview her and pick up the Kansas TV news coverage of the story to break it in our market. Turns out the girl was brutally murdered. We followed
the story from her going missing to the conviction and sentencing of the murderer.”
Source: Survey of participants
YOUR STORIES“We used our personal Facebook contacts to
round up a list of local men and women serving in the armed forces for a veterans
day ad.”
Source: Survey of participants
YOUR STORIES
“I just found sources for a story on Twitter using the search function.”
Source: Survey of participants
YOUR STORIES
“It's attracting younger readers.”
Source: Survey of participants
YOUR STORIES“Facebook has been a great way to get feedback from our readers and has opened a new avenue
to getting scores and stats from local coaches when the teams are playing away games.”
Source: Survey of participants
YOUR STORIES“Comments on our news stories have
increased our page views for our website.”
Source: Survey of participants
YOUR STORIES“I had posted some election-night results and a
couple of overzealous fans of an incumbent commissioner started trash-talking his opponent
in my post.”
Source: Survey of participants
EXAMPLES Muckrack.com @tccj lists
