WHAT SHOULD BRANDS and AGENCIES

DOWITH

mOb

iLE ?MaR

KetINg

What’s the context?

Madison Avenue

The banne

r

The web journey

minis ite +

Flashvideo Utilit

y

What do we see?

Being in control

mastering the web

What do we see?

access providers

Handset manufacturer

s

Software providers

The user

infrastructure

handsets

Software and OS

The user

What to do?

Think different

invent

Tribal beta

• Applications which deliver extra functionality or create a utility

• GPS phones which enable location based services

• QR codes which provide further content, information or access

• Augmented reality which uses a reader and the screen to create virtual scenarios when viewed through the phone

Take risks

In short

Don't under estimate the challenge ahead

Apply new rules

Take the opportunity

Thank you

www.tribalddb.co.uk