© 2014 FitAd™ / ACTIVE MOBILE ADVERTISING™ / FitAd.com / 79 Madison Avenue New York, NY 10016

FitAd oFFers brAnds And Agencies Access to the right Audiences, behAviors, And context For the Fitness

& heAlth verticAl. this is Accomplished through A trAnspArent buy using industry leAding technology

Allowing Access to the world’s best Fitness & heAlth mobile properties. come And join us!

The UlTra PremiUm, Brand Safe exPeri-enceFitAd is focused on the fitness & health verticals, and that helps you focus where your ads will run. We have access to a mobile audience of 50 million people creating over 1 billion monthly screen views, and growing rapidly each day. There is no guessing, we only work with fitness and health related publishers, and our audience extension products only target people when they are on other fitness and health sites that are not yet part of our network. But we are working hard to make sure that all top fitness & health mobile sites and applications have a direct working relationship with FitAd.

PUBliSher caTegorieS

addiTional TargeTing ParameTerSLocation - Country, State, City, Zip Code

Technographics - Carrier (AT&T / Verizon), Device (MFG, & Generation), Operating System & Browser

Demographics - Non-PII Data Targeting - Gender, Age, Ethnicity, HHI

Unique Reach & Frequency - Frequency capping, Re-Messaging, & Reach Maximization

rePorTingOn time weekly, mid and post-campaign reports highlight numerous hard and soft metrics to inform media planning decisions.

PlaTform & Peace of mindAdMarvel is the core of our ad serving & reporting platform, providing reliability & peace of mind. Across all of AdMarvel delivers 65 billion+ impressions per month for the best known mobile properties in the world. This provides accuracy and flexibility for you.

mindmeditAtion & mindFul-ness

mind & brAin

sleep mAnAgement

fUelcooking & Food

diet & nutrition

weight mAnAgement

Bodycycling

intervAl & circuit trAin-ing

running & cArdio

other trAcking & AnAlyt-ics

wAlking

workout & exercise plAns

lifegenerAl heAlth

men’s heAlth

women’s heAlth

SPorTS & oUTdoorSgolF

sports

outdoor

weAther

© 2014 FitAd™ / ACTIVE MOBILE ADVERTISING™ / FitAd.com / 79 Madison Avenue New York, NY 10016

a Proven WorkfloWJust so you know what we do, and how we do it. There are 5 phases and 14 steps that we take to build and deliver the best possible ad campaign for your brand.

fUll SUiTe of ad ProdUcTSFitAd provides access to all industry standard ad units, native advertising, rich media, and video. Additionally, we work with our publishers to secure unique sponsorship integration, and content partnerships.

© 2014 FitAd™ / ACTIVE MOBILE ADVERTISING™ / FitAd.com / 79 Madison Avenue New York, NY 10016

fiTad PlaTform, TagS & SdkSWe simplify implementation for publishers with either ad tags or SDKs by OS and incorporate your inventory into our private fitness & health exchange. This enables advertisers to quickly source, with 1 call, all aggregated, relevant fitness & health inventory. FitAd provides the largest possible targeted audience for fitness & health. Furthermore, we consolidate reporting into one interface and manage allocations from a central dashboard.

PlaTform TechnologyThe technology behind precisiontap™ is primarily built and run by AdMarvel & Opera Mediaworks. In addition to FitAd, AdMarvel & Opera Mediaworks power leaders in the mobile ecosystem like Pandora, Conde Nast, Univision, CBS, and hundreds more.

With our great tool sets, all FitAd partners are able to prioritize variables like reach maximization, rate of delivery, frequency capping and apply targeting parameters such as audience segments, browser level data, demographics, geo/location, and device type.

moBile Technology conTinUally evolveS and fiTad iS BeST

PoSiTioned To lead By Bringing TogeTher BeST in claSS Service

ProviderS. fiTad handleS The comPliance, The headache, and of

coUrSe innovaTion. fiTad iS The everyThing for yoUr ad Tech!

precisiontAp™ is our Ad

serving And publisher plAtForm

integrAting Fitness & heAlth

Apps And mobile web sites into

speciFic privAte exchAnges.

with our eAsy to instAll sdk

For in-App Advertising or Ad

tAg provisioning For mobile

web Advertising, publishers

gAin Access to complete

monetizAtion & AnAlytics

Across All smArtphone And

tAblet operAting systems.