Embed Size (px)
DESCRIPTION
Citation preview
What I don´t know about startups
Luiz Borba
@luizborba
http://borba.blog.br
*New rules for the New Internet Bubble - Steve Blank
March 18, 2011 - http://bit.ly/l7HuXA
The Golden Age (1970 – 1995)
Dot.com Bubble (1995 – 2000)
Back to Basics (2000 – 2010)
The New Bubble (2010 - ?)
2000 - 2010
Digital cash for
Palm Pilots
IDEA
HTML5 supported
location-based service
IDEA
Web-based massively
multiplayer online game
called Game Neverending
IDEA
Allow groups of people to
band together to accomplish
a goal called ThePoint
IDEA
Compare two people’s
pictures and rate which
one was more attractive
IDEA
startup is an organization
formed to search for a
repeatable and scalable
business model
Steve Blank
February 1, 2005
http://amzn.to/lPHq10
Customer Development
Agile Development
Hypotheses,
Experiments,
Insights
Data,
Feedback,
Insights
Eric Ries
September 13, 2011
A startup is a human institution
designed to deliver a new product
or service under conditions of
extreme uncertainty
http://bit.ly/mecRJz
The Loop
The Pivot
Change directions
but stay grounded
in what we´ve
learned
Speed matters
Reducing time between pivots (fails)
we can increase our odds of success
Minimize the TOTAL time
through the loop
Minimum Viable Product (MVP)
The minimum set of features
needed to learn
from early
adopters
Measure
• Conversion funnel analysis
• Click tracking
• Event tracking
• Referrals
Split–testing
if (setup_experiment(...) == CONTROL) {
// new way
} else {
// old way
}
Maximize learning
http://bit.ly/l4s7RM
http://slidesha.re/k3buNSSnapSchool:
The Lean Launchpad: http://bit.ly/jDS96z
C.E.S.A.R Startup Labs: Coming Soon
More info...
My blog: http://borba.blog.br
My twitter: @luizborba
Eric Ries blog: http://startuplessonslearned.com
Eric Ries twitter: @ericries
Steve Blank blog: http://steveblank.com
Steve Blank twitter: @sgblank
#cesar15anos
Questions?
Luiz Borba
@luizborba
http://borba.blog.br
THANKS!
