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Website Mistakes Small Businesses Make, and How
to Fix Them
Chad Warner
optimwise.com
Your Website Should be the Center of your Web
Presence
Don’t build on rented land
Hub-and-spoke model
Professional image and credibility
Control your content
Control the design
Greater functionality
SEO: better visibility in search engines
Use social media to complement your website
Recap
● Use third-party platforms to promote
and drive traffic to your website, not
as substitutes for a website.
● You need the control that a website
provides.
Website Mistakesand How to Fix Them
Not optimizing to sell
Content Mistakes
Ineffective content
Not using a copywriter
No blog
Stock photos of strangers
No personality
Too much content on each page
Not optimizing for conversions
Design Mistakes
Not mobile-friendly
Over-designed
●
Marketing Mistakes
No off-site SEO
No digital marketing
Technical Mistakes
●
Insecure
Poor performance (slow)
No backups
Not updating software
No on-site SEO
Not optimizing images
Blog on separate domain
Sharing admin accounts
Mistakes Recap
● Content
● Design
● Marketing
● Technical
How’s Your Website?
Contact
optimwise.com
Q&A
Image credits
● https://www.flickr.com/photos/worldofoddy/536583611
● https://www.flickr.com/photos/cogdog/4246025669
● https://www.flickr.com/photos/125303894@N06/14365669046
● https://www.flickr.com/photos/wonderlane/5480113980
● https://www.flickr.com/photos/maitreyoda/7856293086
● https://www.flickr.com/photos/findyoursearch/4617276238
● https://www.flickr.com/photos/mkhmarketing/8468788107
● https://www.flickr.com/photos/renaissancechambara/5288009943
● https://www.flickr.com/photos/aaronjacobs/64368770
● https://www.flickr.com/photos/htakashi/10995863465
● https://www.flickr.com/photos/futureshape/4977096245
● https://www.flickr.com/photos/pasukaru76/5246934428
● https://www.flickr.com/photos/internetarchivebookimages/14596304778
● https://www.flickr.com/photos/goodrob13/2664214748
● https://www.flickr.com/photos/grittycitygirl/186837530
● https://www.flickr.com/photos/peasap/2261077597
● https://www.flickr.com/photos/streamishmc/9301510646
● https://www.flickr.com/photos/pagedooley/4595276262
● https://www.flickr.com/photos/ben_grey/4582294721
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