WEB STANDARDS

Figuring it all out…

Web Standards

WHAT DO WE MEAN?

“These standards or guidelines are intended to help organizations establish or maintain their presence on the web. An organization web presence includes not only their web site but also the use of such services as Facebook, YouTube, Flickr, Twitter, etc.”

Web Standards

STANDARD #1: ORGANIZATION HAS A WEB PRESENCE

Basic Information about the organization including

name, location, directions, Contact info (email, phone, fax, mailing address)Organization is identified on every web page with

the name of organization and at least one of the following: phone number, email address, mailing address.

Page titles for home page appropriately identifies the organization.

Web Standards

Web Standards

PAGE TITLES

Browser Header Browser Tabs Bookmarks/Favorites Screen Readers

Web Standards

MORE ABOUT PAGE TITLES Identity

Page Titles identify your site

Watch for generic, “Home” – it doesn’t mean anything!

No untitled pages Screenreaders

Web Standards

STANDARD #1: WEB PRESENCE

Good Staff info, mission statement, board of directors, program

information (museum, library, events), public hours, membership

Staff responsible for responding to incoming email from website

Home page and major section pages are ADA (Sec. 508) compliant

Style guide exists and is followed for home page and major section pages.

Page titles for home page and major section pages appropriately identify the content and organization.

Web Standards

ESSENTIAL INFORMATION

Program Info: public hours, museum and library info, events, membership

Staff and governance info Contact info

Phone Address Email

Have a contact email and someone responsible for monitoring

Web Standards

ADA / SEC. 508

Federal requirement Simple ways to comply:

Alt text for images Use text, not images Dark text on light background Link text is understandable, no “Click Here” Capitoning and transcriptions for audio and video Use CSS: e.g. headers, styles

Web Standards

ALT TEXT

Web Standards

STYLE GUIDE

Style Guides keep your web site consistent and look professional.

Phone number style 651-xxx-xxx or (651)xxx-xxxx Word choice (e.g. Native American or American

Indian) Time style (10 a.m. or 10:00 am) Design: color, look and feel More?

Web Standards

STANDARD #1: WEB PRESENCE

Better Collections available online, online exhibits, educational

material, retail Includes photos of programs, locations, etc. Written privacy policy available on website Maintains a consistent look/feel and message. Majority of website is ADA (Sec. 508) compliant Style guide exists and is followed for all pages. Page titles for all pages appropriately identify the content

and organization

Web Standards

STANDARD #2: MAINTENANCE

Basic Web content is checked for accuracy at least quarterly on

a regularly scheduled basis Best practice: quarterly checks of contact and removal of

outdated information Back up: make sure hosting service does back-ups

Web Standards

STANDARD #2: MAINTENANCE

Good Check for accuracy: scheduled Staff responsible for maintaining information on domain

name, hosting service, etc. Back-ups are done on a regular basis

Frequency – how often backups are done, i.e. daily, weekly, monthly, etc.

Number kept – amount of backups from which information can be gotten, i.e. 7 daily backups enables the retrieval of information changed within 7 days.

Tested recovery process – a document or data has been gotten back and used from the back up medium.

Best Practice: TBD

Web Standards

STANDARD #2: MAINTENANCE

BetterCheck for accuracy: has a position in charge of

this on a frequent basisEmergency recovery plan in place

Best Practice: TBD

Web Standards

STANDARD #3: COLLECTIONS INFO ONLINE

Basic Narrative of collections holdings

Good Samples of collections holdings, including narrative and

images Better

Searchable database of holdings Online copy requests

Standard in development. Please give us your suggestions.

Web Standards

STANDARD #4: ONLINE EXHIBITIONS

Basic Narrative of current exhibits on display

Good Narrative supplements physical exhibit with additional

media and content Better

Stand alone exhibitions online; may or may not have physical exhibit component

Standard in development. Suggestions, please!

Web Standards

STANDARD #5: DOCUMENTATION

Basic Know URL, domain name, account/user name, password

and renewal date. Know the host of your website: company/url, account

name, password Email accounts: maintain a list of your email accounts All information is kept in a secure format Location of all documentation is known by at least 2

people at all times

Web Standards

STANDARD #5: DOCUMENTATION

Good Documentation on back-ups Documentation on how to update/maintain pages Documentation on image and video standards

Web Standards

STANDARD #6: DOCUMENTATION

Better Documentation on emergency recovery plans Documentation on website roles for staff, volunteers,

consultants

THANK YOU!

Digital Imaging Best Practices