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VR AR 科技於產業應用發展by CJS Interactive

Faust / 2016/11

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VR/AR 應用領域

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Game3

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2015 年 熱門 VR 遊戲類型

解謎

Keep Talking and Nobody Explodes (Oculus DK2)

環境探索

The Deep (PSVR)

動作 / 冒險

Elite: Dangerous(HTC Vive)

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Entertainment

5

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VR 動畫 / 電影 VR(360 度 ) 演唱會 VR(360 度 ) 直播 ( 運動、競賽、選舉辯論 )

•  Baobab Studios

2015 年 12 月獲得 600 萬 A 輪投資國內 :•跨視代 Lamigo 總冠軍賽歐美 •Next VR+ Fox Sports•Next VR +CNN

2015 年 11 月獲得 3000 萬 A 輪投資• Next VR+ 酷玩樂團

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主流 VR 影音娛樂類型

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HealthCare

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VR 手術模擬 / 即時同步 AR 診斷 / 外科訓練

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Engineering

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汽車設計模擬 工廠生產線設計模擬

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Travel

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360 Tour VR 旅遊體驗 VR 旅遊 互動 社交旅遊未來發展

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Retail

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Sixense vRetail ShelfZone 

VR+ 語音識別 +AI+ 社交推薦VR+ 影音互動

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Real Estate15

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主流 VR/AR 房產應用

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工程模擬 / 訓練 / BIM 工程視覺化

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Military

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「沉浸式互動射擊模擬系統」

中山科學研究院航空研究所

 Dismounted Soldier Training System

 Intelligent Decisions

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Education

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360 度旅遊教學

Google Expeditions (Google Cardboard)

主流 VR 教育運用虛擬科學實驗室

zSpace(AR 眼鏡 + 可追蹤頭部移動軌跡的電腦螢幕 )

VR 訓練課程

Speech Center(Gear VR)

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Automobile

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沉浸式車輛研發測試 VR 試乘 / 試駕

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Government

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Cultural

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MUSEUM

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PUBLIC ARTWORK

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PERFORMANCE

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ART CREATION

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THEMEPARK

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DOCUMENTORY

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HISTORY

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EVENT

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we can transport our clients to real or imagined places instantly. Take them on a virtual walk around an apartment or hotel suite that may not even be built yet, do a tour round your factory or office place.

With VR

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With high media and public interest in VR early adopters can benefit from favorable media exposure.

Four Elements in VR

Immersive

Impactful

Novel

Memorable

Users wearing a headset are completely immersed in the content meaning fewer distractions and more attention on the message.

The intensity of a VR experience is greater than traditional media generating strong emotions in its users which are linked to real behavior change.

Human brains are built to remember events linked to locations, this means that VR experiences have a longer trace in the audience’s memory.

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Four types of experience

親臨體驗Personal Presence

全景沉浸Immersive Experience

走入幻境Virtual World Exploration

虛實整合From Virtual to Reality

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Catwalk VR Experience / TopShop

“Best Hybrid Event / Best Virtual Event” (2014 Event Tech Award)

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British Army VR Recruitment Experience

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Teleporter/ Marriott Hotel

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XC90 Test Drive/ Volvo

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"Ascend the Wall" experience/ HBO

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Sensorium/ Boursin

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Trail Scape: Virtual Hike / Merrell

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#Sudden Exploration / North Face (Korea)

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Old Irish - Virtual Journey to Ireland

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we can take the physical world and combine it with the digital world giving brands the ability to engage with their consumers before, during and after making a purchase of their product.

With AR

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Outdoor ARTechnical Requirements:

• Tracking (GPS, compass ,etc)• Display (Handheld,

headmounted)• Input devices• Processing, networking

Using mobile /wearable systems to overlay AR content outdoors

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Outdoor AR - Applications

Tourism 、 Architecture 、 Gaming 、 Engineering...,etc.

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Unbelievable Bus Shelter / Pepsi Max2015 Gold OBIE Award Winner (OAAA)

Advertising Agency: AMV BBDO, London, UK

This bus shelter execution illustrates that OOH has become one of the most engaging, interactive, and innovative media in the world. Through the brilliance of AR, Pepsi Max masterfully disrupted a standard shelter and captured the attention of consumers who passed it.

- Stephen Freitas, OAAA chief marketing officer

“

”

Case 1

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#FreeTheJoy AR game/ Cadbury Case 2

A motion screen at Waterloo Station in London featured an interactive game using AR where people walking by were encouraged to try and catch virtual objects on the screen that gave them joy.

Winning involved hitting objects with hands or kicking to burst the objects on the screen. The winners got a Cadbury chocolate bar.

Advertising Agency: Elvis Communication

現場觸及人數168,000

FB 觸及人數1.6M

Twitter 貼文觀看次數3M

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Thank you

Faust Chou /CEO CJS InteractiveMobile: +886-988-367-555  TEL: +886-2-23122760    E-mail ： faustcare@mo1.com.tw QQ: 2068996851    Skype: faust_chou