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Dynamic ticket pricing model: increasing revenue with satisfied customers

Volodymyr Getmanskyi How to build a dynamic pricing model using big data

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Page 1: Volodymyr Getmanskyi How to build a dynamic pricing model using big data

Dynamic ticket pricing model: increasing revenue with

satisfied customers

Page 2: Volodymyr Getmanskyi How to build a dynamic pricing model using big data
Page 3: Volodymyr Getmanskyi How to build a dynamic pricing model using big data

Price Elasticity of Demand and Total Revenue

Page 4: Volodymyr Getmanskyi How to build a dynamic pricing model using big data

Customer

Challenge

Page 5: Volodymyr Getmanskyi How to build a dynamic pricing model using big data

Demand features

Page 6: Volodymyr Getmanskyi How to build a dynamic pricing model using big data

First naïve pricing model

Page 7: Volodymyr Getmanskyi How to build a dynamic pricing model using big data

Business Benefits

Page 8: Volodymyr Getmanskyi How to build a dynamic pricing model using big data

Q&A