Video: Breaking from Tradition to Boost Employee Engagement

1 © 2015 Benefi+ocus.com, Inc. All Rights Reserved | Confiden@al & Proprietary

You Talkin’ to Me? Make Your Communica/on Strategy More Personal Nina Sossamon-‐Pogue

© 2015 Benefi+ocus.com, Inc. All Rights Reserved | Confiden@al & Proprietary 2

Forward-‐Looking Statement This presenta@on may include forward-‐looking statements related to the future business and financial performance of Benefi+ocus and future events or developments involving Benefi+ocus. These statements may be iden@fied by words such as “expects,” “looks forward to,” “an@cipates,” “intends,” “plans,” “believes,” “seeks,” “es@mates,” “may,” “might,” “will,” “could,” “would,” “should,” “targets,” “projects” or words of similar meaning. Forward-‐looking statements can involve a number of risks and uncertain@es that could cause actual results to differ materially from those explicit or implicit in the forward-‐looking statements, including fluctua@ons in those results, general economic risks, management of growth, the need to innovate and deliver useful products and services, our ability to compete effec@vely, reliance on key personnel, privacy, security, regulatory changes, and other risks associated with our business as set forth from @me to @me in our filings with the SEC. Some of the products and/or product features discussed in this presenta@on may be works in progress and not yet generally available for sale. Benefi+ocus assumes no obliga@on and does not intend to update any forward-‐looking statements.


Tradi@onal Communica@on


Tradi@onal Communica@on


Tradi@onal OE Communica@on

•  5000 employees –  $126,750: print & mail 5,000 packets (postage + envelopes) –  + cost of travel to all office loca@ons –  + @me to hold mee@ngs

Print and mee/ngs


•  Expensive packets and mailers are never read •  Influx of phone calls due to confusion •  Employees don’t understand their benefits •  Complaints when they choose the wrong plan

•  Mobile workforce who are not at desktops

HR Challenges

•  Expensive packets and mailers •  Influx of phone calls •  Employees •  Complaints

•  Mobile workforce


12s Our Average Ahen@on Span

8s 2000

Source: hhp://www.economistgroup.com/leanback/channels/informa@on-‐overload-‐visual-‐content-‐is-‐the-‐answer/

2014


90% of the informa@on

sent to the brain is visual

Video Is More Effec@ve

60K Visual informa@on is processed

faster than text

Source: study by 3M


If your kitchen sink had a leak and you had to fix it

A. Read the Manual? B. Google “Fix a leaky sink” and look for a how-‐to video on YouTube?

4:08



Our Four Genera@on Workforce Provides Challenges


Video is a Universal Tool


65% of employees are visual learners

Video Is Preferred By Employees

34GB of informa@on per day outside of work

Humans Average American

Source: www.digitalintelligencetoday.com


Benefits Terms

Wellness

Video + Anima@on Customized: brand, culture, audience Complete: concept delivery

Sooware Naviga@on

Culture & Recruitment

Open Enrollment

Policies & Procedures



The videos we did with Benefi+ocus allowed us to communicate to our en@re popula@on.

“

”





•  14 Videos in 2014



Most common communica@on project: •  OE communica@on


BROOKS BROTHERS OE •  Jonathan Theroux | Director of Benefits, Human Resources



Benefits Terms

Wellness

Video + Anima@on Customized: brand, culture, audience Complete: concept delivery

Sooware Naviga@on

Culture & Recruitment

Open Enrollment

Policies & Procedures

26 © 2015 Benefi+ocus.com, Inc. All Rights Reserved | Confiden@al & Proprietary

You Talkin’ to Me? Make Your Communica/on Strategy More Personal

Nina Sossamon-‐Pogue

Technology

Video: Breaking from Tradition to Boost Employee Engagement