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Why IoT will change the world
Stockholm, June 11th 2015
Fredrik Östbye, VP Business Development
10/06/2015
Computer
Internet
Mobile Internet
Internet of Things
Internet of Things 4th wave of digitization
10/06/2015
Product Stand alone
M2M Product+Service
IoT Cross-vertical information exchange
”The era of stand alone products is over. The value is created by cross-vertical information
exchange”
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Marriott wants to add
30,000 rooms in 2014.
We will add that in the
next two weeks.
– Brian Chesky, CEO Airbnb
Source: @bchesky, Twitter 2014
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10/06/2015
”By 2020 many new players with new business models will have taken strong positions”
Vision Mobile 2015
The worlds most profitable companies and their ability to stay on the
top-list from last year to this year
[Source: R Burgelman, Stanford Executive Program]
Top 50 most profitable companies
Still on the list 12
Replaced from last year 38
Something is for sure going on out there…
Traditional
basketball
Connected
basketball
From Products to Services Purchase
occasion
Reactive support
in case of problems with the product
Initial
Purchase Exercise
download
Interactive
coaching
Increasing
loyalty/revenues
Exercise
download
Share
results
2015-06-10
“IoT enables Circular Economy”
Saving estimates:
80% of our natural
resources
Growth estimates:
+US$ 1 trillion by 2025
04/06/2015
”Sustainability is not only the most important question of our time, but also the largest business opportunity today.”
11/06/2015
1/3 of all food
produced
is wasted
04/06/2015
55 days/year
in jams
Energy used in buildings
-40% by 2020
04/06/2015
”The most environmentally friendly energy is the one never used”
04/06/2015
10/06/2015
The no brainers
papperskorg
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04/06/2015
Just add “Smart”
Manual thermostat
On/Off
Digital thermostat
Scheduled On/Off
Smart thermostat
Cross-vertical information
exchange
The evolution of an ordinary product
6/10/2015
Avoid traffic jams
Approaching home – turn on heating
Take a break when most efficient
Not enough exercise – lock door
Smart life – thanks to cross-vertical information exchange
SMA
RT
PL
AN
ET
In 2050
75%
of the
world´s
9.6bn
people
forecast
to live in
cities
Source: Sorrel Downer, business life, Jan 2015
Smart Buildings
Smart Citizens
Smart Mobility
Smart Food
Smart Recycling
Smart Data
Smart Energy Smart Health
Smart Transport
Smart Energy
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Smart Transport
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Smart Mobility
Smart Health
10/06/2015
Smart Citizens
Watch
”By 2017
50% of IoT solutions
will originate in startups
that are less than 3 years old.”
! Source: Gartner 2014
Empower the startups
”The platform that succeeds best in empowering the startups and connecting them with users will be more powerful than any single killer IoT-app or product”
Communication network (Cellular, Fixed, LPWA, Sat, etc)
Telenor Cloud Connect Infrastructure for digitization of product & services
Open device interface
Interface to Applications Open application interface
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Communication
for
Everyone
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Internet for all
Internet
for
All
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House-
work
Shopping
Education
Nature
Healthcare
Transport
Production
Entertainment Home
…and
Everything
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80.5%
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Let´s change the world. Together.
Let´s change the world.
Together.
Thank you! [email protected]
