Using WordPress For Business

1. Using WordPress for Business
Ashish Kulkarni
Kulkarni Software
Wednesday, June 09, 2010
kulkarnisoftware.com
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2. Biggest problems for any business
Getting Customers
Overheads
Getting Paid
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3. Why do we need a Website?
A properly marketed website can help with
Getting Customers
Raise product and brand awareness
Support customers
Overheads
Interactive web applications can allow your customers to service themselves
Getting Paid
Sell online Get paid BEFORE making delivery
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4. Parts of a website
Domain name web address of your website costs usually from 2.99 a year for .co.uk domains
Files, Media and Programs that comprise of your website cost varies depending on what you are looking to achieve
Hosting where all the files, media and programs of your website reside cost varies on hosting requirements from 9.99 a month
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5. Types of websites
Static
Nothing ever changes
For every change, you need to contact the web designer
Dynamic CMS or eCommerce
You can add or edit pages whenever you want
More control
Needs more powerful hosting
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6. Content Management System
A CMS is a collection of programs that allow a number of people to create and publish information.
Examples:
WordPress Easy to use and Free
Expression Engine Involved and not Free
Drupal Involved and Free
Joomla Involved and Free
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7. Introduction to WordPress
WordPress is a free CMS that can be downloaded from www.wordpress.org
WordPress is easy to use
WordPress is robust
Millions of users around the world
The New York Times
CNN
Fox News
Gizmodo
About
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8. Enough talk Lets see a demo
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9. WordPress Admin Dashboard
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10. New Page
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11. New Page
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12. Add Post
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13. Add Post
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14. Settings General Settings
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15. Settings Writing
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16. Settings Reading
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17. Settings Permalinks
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18. Extending WordPress Plugins
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19. Plugins Add New
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20. Plugins Add New
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21. Plugins Add New
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22. Plugins Add New
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23. Recommended Plugins
All In One SEO Adds SEO features to the site
Google XML Sitemap Makes site searchable
Add to any Share Makes it easy to share content
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24. Appearance
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25. Widgets
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26. Kulkarni Software Custom Themes
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27. Kulkarni Software Custom Themes
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28. What next?
www.wordpress.org To download wordpress
www.1and1.co.uk To get a domain name and hosting
www.wordpress.org/extend/themes - To search for free themes
www.kulkarnisoftware.com/contact.html - For all the above and more
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29. Summary
WordPress is state-of-the-art, free CMS
WordPress is Robust
WordPress is easy to use
WordPress is extendable
We can change the look-and-feel and add content
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30. Where can Kulkarni Software help
We provide robust hosting with unlimited bandwidth
We already host many WordPress based websites for our clients
We can design a Professional Theme for your business
We can provide advise and consultancy for your business website
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Technology

Using WordPress For Business