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Resources and Lessons for using WordPress
in your business
Steven Slack | @slacktronic | stevenslack.com
I build WordPress themes and plugins
@slacktronic | stevenslack.com
I also fix problems(wp-debug)
@slacktronic | stevenslack.com
Figure things out
@slacktronic | stevenslack.com
What about you?
@slacktronic | stevenslack.com
WordPress Themes
@slacktronic | stevenslack.com
1. Install a Free Theme2.Buy a Premium Theme3.Modify a theme with a Child
Theme4.Build a Custom Theme
@slacktronic | stevenslack.com
Free or Premium Themes
@slacktronic | stevenslack.com
Child Themes
@slacktronic | stevenslack.com
Custom Themes
@slacktronic | stevenslack.com
How do you know you’re getting a good WordPress theme?
@slacktronic | stevenslack.com
Be wary of themes that promise everything!
Many page builders, custom shortcodes, sliders, and custom content types are built into themes.
If you switch themes you may lose that content.
Things to keep in mind● Many agencies and designers use premium themes
for their clients
● Make sure to ask about licenses and updates for these themes
● If you build a custom theme ask about updates and maintenance
@slacktronic | stevenslack.com
Page Builder Plugins
@slacktronic | stevenslack.com
Plugins
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Finding the right plugin
● Read through the plugin
documentation before assuming it
does what you want
● Ratings can be deceiving
● When the plugin was last updated
● Is there a premium version of the
plugin?
@slacktronic | stevenslack.com
HostingLets talk about
@slacktronic | stevenslack.com
Site Support &
Maintenance
@slacktronic | stevenslack.com
Common Maintenance Tasks● Security Monitoring
● Site Backups
● Theme and Plugin Updates
● Uptime Monitoring
● Small fixes and customer support @slacktronic | stevenslack.com
Tools for maintaining multiple sites
@slacktronic | stevenslack.com
Learning WordPress
@slacktronic | stevenslack.com
“Give a man some WordPress he’ll publish for a day. Teach a man to
WordPress and he’ll publish forever.”
@slacktronic | stevenslack.com
Keeping up with the WordPress Community
@slacktronic | stevenslack.com
SEO
@slacktronic | stevenslack.com
“Create a useful, information-rich site, and write
pages that clearly and accurately describe your
content.”
- Google Webmaster Guidelines
@slacktronic | stevenslack.com
“The inconvenient truth is that the best person to improve your ranking is you.”
The Inconvenient Truth About SEO
smashingmagazine.com/2012/12/seo-the-inconvenient-truth
http://wp.me/p2QZWo-61
Resources for running your site with WordPress
@slacktronic | stevenslack.com
THANKS !
