Using Google Analytics To Improve Your Business - Gravity Switch

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DESCRIPTION

This Presentation Will Help You Set up Google Analytics Dene goals for your website Better understand various reports Better interpret data

Transcript

  • 1. Using Google Analytics To Improve Your Website
    • Hidden Tech: March 31, 2010

gravity switch Nice people. Award-winning process. Websites done right. 2. Overview

  • 01.Introductions
  • 02.Why Google Analytics?
  • 03.Website Goals
  • 04.Reports
  • 05.Tips & Tricks
  • 06.Applying What You Learned

3. Who I Am / What I Do

  • Derek Allard[email_address] .com
  • Website designer / programmer
  • Constant website improvement
  • Maximize value of website
  • Return On Investment (ROI)

4. Who Are You?

  • What do you want from this workshop?
  • Do you have a website?
  • Do you use Google Analytics?
  • What has your experience been?

5. This Workshop Will Help You

  • Set up Google Analytics
  • Define goals for your website
  • Better understand various reports
  • Better interpret data

6. Workshop Materials

  • Presentation is posted athttp://www.gravityswitch.com/analytics

7. Why Google Analytics? 8.

  • Industry Standard

Why Google Analytics? 9.

  • Industry Standard
  • Easy to Use

Why Google Analytics? 10.

  • Industry Standard
  • Easy to Use

Why Google Analytics? Free 11. Google Analytics Can Help You 12. Google Analytics Can Help You

  • Think About Goals

13. Google Analytics Can Help You

  • Think About Goals
  • Track Results

14. Google Analytics Can Help You

  • Think About Goals
  • Track Results
  • Save Money on Marketing Campaigns

15. Google Analytics Can Help You

  • Think About Goals
  • Track Results
  • Save Money on Marketing Campaigns
  • Better Understand your Visitors

16. Setting Up& Defining Goals Setting Up&Defining Goals 17. Setting Up Google Analytics

  • Sign up
  • Install code ontoALLpages of website

18. Goals Allow You to Monitor Your Websites Success (or Failure)

  • Examples of Goal Pages:
  • - Sign up form
  • - Checkout thank you
  • - Download a report
  • - Request for quote form
  • - Viewing a critical page of your website

19. Setting Up Goals

  • Define goal type
  • Define goal funnel

What do I want my visitors to do on my website? 20. Focus On A Limited Number Of Goals

  • Limit yourself to high priority items

Website visitors have a limited attention span - keep them focused by keeping yourself focused 21. Overview Of Reports 22. Four Main Report Categories

  • Visitors- Geography and Time on Site
  • Traffic Sources- Where users come from
  • Content- Page Popularity
  • Goals- What does this mean to your biz?

23. Four Main Report Categories

  • Visitors- Geography and Time on Site
  • Traffic Sources- Where users come from
  • Content- Page Popularity
  • Goals- What does this mean to your biz?

24. Four Main Report Categories

  • Visitors- Geography and Time on Site
  • Traffic Sources- Where users come from
  • Content- Page Popularity
  • Goals- What does this mean to your biz?

25. Four Main Report Categories

  • Visitors- Geography and Time on Site
  • Traffic Sources- Where users come from
  • Content- Page Popularity
  • Goals- What does this mean to your biz?

26. Four Main Report Categories

  • Visitors- Geography and Time on Site
  • Traffic Sources- Where users come from
  • Content- Page Popularity
  • Goals- What does this mean to your biz?

Over 100 Reports 27. Visitors: Overview

  • Number of Visits and Pageviews
  • Bounce Rate
  • Average Time on Site
  • Percent of New Visits
  • Browser / Connection Speed

28. Visitors: Map Overlay 29. Visitors: Map Overlay 30. Visitors: Map Overlay 31. Visitors: Benchmarking

  • Take with a grain of salt
  • Useful for seeing averages
  • Set category for more accuracy

32. Traffic Sources: Overview

  • Direct Traffic (entering address in browser)
  • Referring Sites (link on another website)
  • Search Engines (Google, Yahoo, etc.)
  • Top Traffic Sources / Top Keywords

33. Traffic Sources: All Traffic Sources

  • Find your best traffic sources
  • Analyze visitor behavior from each source

34. Traffic Sources: Campaigns

  • Google Adwords + Analytics = Happy
  • Email Marketing
  • Banner Ads

35. Content: Overview

  • Most popular pages
  • Number of pageviews
  • Entrance Paths

36. Content: Top Content

  • Average Time On Page
  • Exit Percentage
  • Bounce Rate Percentage

37. Content: Site Overlay

  • Very Visual
  • Works Great with Goals

38. Goals: Overview

  • Number of completed goals
  • Goal conversion rate

39. Goals: Reverse Goal Path

  • Find Patterns
  • Look Backwards from Goal Pages

40. Goals: Funnel Visualization

  • See where visitors fall off defined path
  • Improve flow to increase conversion

41. Tips And Tricks 42. Tips And Tricks

  • All Links can be tagged

43. Tips And Tricks

  • All Links can be tagged
  • Reports can be automatically emailed

44. Tips And Tricks

  • All Links can be tagged
  • Reports can be automatically emailed
  • Timeframe is adjustable

45. Tips And Tricks

  • All Links can be tagged
  • Reports can be automatically emailed
  • Timeframe is adjustable
  • Views buttons are your friend

46. Tips And Tricks

  • All Links can be tagged
  • Reports can be automatically emailed
  • Timeframe is adjustable
  • Views buttons are your friend
  • Filter data to focus on whats important

47. Tips And Tricks

  • All Links can be tagged
  • Reports can be automatically emailed
  • Timeframe is adjustable
  • Views buttons are your friend
  • Filter data to focus on whats important
  • Apply values to your goals

48. Tips And Tricks

  • All Links can be tagged
  • Reports can be automatically emailed
  • Timeframe is adjustable
  • Views buttons are your friend
  • Filter data to focus on whats important
  • Apply values to your goals
  • See handout for more resources

49. 06. Applying What You Learn Applying What You Learned 50. Takeaways

  • All websites have room for improvement -Google Analytics will show the way
  • Set up goals to more accurately (and easily) track successes and failures
  • Focus only on those reports that are relevant to your website

51. Additional Resources

  • Google Analytics Website / Google URL Builder
  • Advanced Web Metrics with Google Analytics by Brian Clifton
  • Web Design for ROI by Lance Loveday & Sandra Niehaus

52. Ask me Questions Ask Me Questions 53. Thank You!

  • Derek Allard
  • Gravity Switch
  • derek@gravityswitch.com| 586.9596
  • twitter.com/derekallard
  • facebook.com/gravityswitch
  • linkedin.com/in/derekallard