Using Google Analytics To Improve Your Business - Gravity Switch

  • Published on
    26-Jan-2015

  • View
    102

  • Download
    0

Embed Size (px)

DESCRIPTION

This Presentation Will Help You Set up Google Analytics Dene goals for your website Better understand various reports Better interpret data

Transcript

<ul><li> 1. Using Google Analytics To Improve Your Website <ul><li>Hidden Tech: March 31, 2010 </li></ul></li></ul> <p>gravity switch Nice people. Award-winning process. Websites done right. 2. Overview </p> <ul><li>01.Introductions </li></ul> <ul><li>02.Why Google Analytics? </li></ul> <ul><li>03.Website Goals </li></ul> <ul><li>04.Reports </li></ul> <ul><li>05.Tips &amp; Tricks </li></ul> <ul><li>06.Applying What You Learned </li></ul> <p> 3. Who I Am / What I Do </p> <ul><li>Derek Allard[email_address] .com </li></ul> <ul><li>Website designer / programmer</li></ul> <ul><li>Constant website improvement </li></ul> <ul><li>Maximize value of website </li></ul> <ul><li>Return On Investment (ROI) </li></ul> <p> 4. Who Are You?</p> <ul><li>What do you want from this workshop? </li></ul> <ul><li>Do you have a website?</li></ul> <ul><li>Do you use Google Analytics?</li></ul> <ul><li>What has your experience been? </li></ul> <p> 5. This Workshop Will Help You </p> <ul><li>Set up Google Analytics</li></ul> <ul><li>Define goals for your website</li></ul> <ul><li>Better understand various reports</li></ul> <ul><li>Better interpret data </li></ul> <p> 6. Workshop Materials </p> <ul><li>Presentation is posted athttp://www.gravityswitch.com/analytics </li></ul> <p> 7. Why Google Analytics? 8. </p> <ul><li>Industry Standard </li></ul> <p>Why Google Analytics? 9. </p> <ul><li>Industry Standard </li></ul> <ul><li>Easy to Use </li></ul> <p>Why Google Analytics? 10. </p> <ul><li>Industry Standard </li></ul> <ul><li>Easy to Use </li></ul> <p>Why Google Analytics? Free 11. Google Analytics Can Help You 12. Google Analytics Can Help You </p> <ul><li>Think About Goals </li></ul> <p> 13. Google Analytics Can Help You </p> <ul><li>Think About Goals </li></ul> <ul><li>Track Results </li></ul> <p> 14. Google Analytics Can Help You </p> <ul><li>Think About Goals </li></ul> <ul><li>Track Results </li></ul> <ul><li>Save Money on Marketing Campaigns </li></ul> <p> 15. Google Analytics Can Help You </p> <ul><li>Think About Goals </li></ul> <ul><li>Track Results </li></ul> <ul><li>Save Money on Marketing Campaigns </li></ul> <ul><li>Better Understand your Visitors </li></ul> <p> 16. Setting Up&amp; Defining Goals Setting Up&amp;Defining Goals 17. Setting Up Google Analytics </p> <ul><li>Sign up </li></ul> <ul><li>Install code ontoALLpages of website </li></ul> <p> 18. Goals Allow You to Monitor Your Websites Success (or Failure)</p> <ul><li>Examples of Goal Pages: </li></ul> <ul><li>- Sign up form </li></ul> <ul><li>- Checkout thank you </li></ul> <ul><li>- Download a report </li></ul> <ul><li>- Request for quote form </li></ul> <ul><li>- Viewing a critical page of your website </li></ul> <p> 19. Setting Up Goals </p> <ul><li>Define goal type </li></ul> <ul><li>Define goal funnel </li></ul> <p> What do I want my visitors to do on my website? 20. Focus On A Limited Number Of Goals </p> <ul><li>Limit yourself to high priority items </li></ul> <p>Website visitors have a limited attention span - keep them focused by keeping yourself focused 21. Overview Of Reports 22. Four Main Report Categories </p> <ul><li>Visitors- Geography and Time on Site </li></ul> <ul><li>Traffic Sources- Where users come from </li></ul> <ul><li>Content- Page Popularity </li></ul> <ul><li>Goals- What does this mean to your biz? </li></ul> <p> 23. Four Main Report Categories </p> <ul><li>Visitors- Geography and Time on Site </li></ul> <ul><li>Traffic Sources- Where users come from </li></ul> <ul><li>Content- Page Popularity </li></ul> <ul><li>Goals- What does this mean to your biz? </li></ul> <p> 24. Four Main Report Categories </p> <ul><li>Visitors- Geography and Time on Site </li></ul> <ul><li>Traffic Sources- Where users come from </li></ul> <ul><li>Content- Page Popularity </li></ul> <ul><li>Goals- What does this mean to your biz? </li></ul> <p> 25. Four Main Report Categories </p> <ul><li>Visitors- Geography and Time on Site </li></ul> <ul><li>Traffic Sources- Where users come from </li></ul> <ul><li>Content- Page Popularity </li></ul> <ul><li>Goals- What does this mean to your biz? </li></ul> <p> 26. Four Main Report Categories </p> <ul><li>Visitors- Geography and Time on Site </li></ul> <ul><li>Traffic Sources- Where users come from </li></ul> <ul><li>Content- Page Popularity </li></ul> <ul><li>Goals- What does this mean to your biz? </li></ul> <p>Over 100 Reports 27. Visitors: Overview </p> <ul><li>Number of Visits and Pageviews </li></ul> <ul><li>Bounce Rate </li></ul> <ul><li>Average Time on Site </li></ul> <ul><li>Percent of New Visits </li></ul> <ul><li>Browser / Connection Speed </li></ul> <p> 28. Visitors: Map Overlay 29. Visitors: Map Overlay 30. Visitors: Map Overlay 31. Visitors: Benchmarking </p> <ul><li>Take with a grain of salt </li></ul> <ul><li>Useful for seeing averages </li></ul> <ul><li>Set category for more accuracy </li></ul> <p> 32. Traffic Sources: Overview </p> <ul><li>Direct Traffic (entering address in browser) </li></ul> <ul><li>Referring Sites (link on another website) </li></ul> <ul><li>Search Engines (Google, Yahoo, etc.) </li></ul> <ul><li>Top Traffic Sources / Top Keywords </li></ul> <p> 33. Traffic Sources: All Traffic Sources </p> <ul><li>Find your best traffic sources </li></ul> <ul><li>Analyze visitor behavior from each source </li></ul> <p> 34. Traffic Sources: Campaigns </p> <ul><li>Google Adwords + Analytics = Happy </li></ul> <ul><li>Email Marketing </li></ul> <ul><li>Banner Ads </li></ul> <p> 35. Content: Overview </p> <ul><li>Most popular pages </li></ul> <ul><li>Number of pageviews</li></ul> <ul><li>Entrance Paths </li></ul> <p> 36. Content: Top Content </p> <ul><li>Average Time On Page </li></ul> <ul><li>Exit Percentage </li></ul> <ul><li>Bounce Rate Percentage </li></ul> <p> 37. Content: Site Overlay </p> <ul><li>Very Visual </li></ul> <ul><li>Works Great with Goals </li></ul> <p> 38. Goals: Overview </p> <ul><li>Number of completed goals </li></ul> <ul><li>Goal conversion rate </li></ul> <p> 39. Goals: Reverse Goal Path </p> <ul><li>Find Patterns </li></ul> <ul><li>Look Backwards from Goal Pages </li></ul> <p> 40. Goals: Funnel Visualization </p> <ul><li>See where visitors fall off defined path </li></ul> <ul><li>Improve flow to increase conversion </li></ul> <p> 41. Tips And Tricks 42. Tips And Tricks </p> <ul><li>All Links can be tagged </li></ul> <p> 43. Tips And Tricks </p> <ul><li>All Links can be tagged </li></ul> <ul><li>Reports can be automatically emailed </li></ul> <p> 44. Tips And Tricks </p> <ul><li>All Links can be tagged </li></ul> <ul><li>Reports can be automatically emailed </li></ul> <ul><li>Timeframe is adjustable </li></ul> <p> 45. Tips And Tricks </p> <ul><li>All Links can be tagged </li></ul> <ul><li>Reports can be automatically emailed </li></ul> <ul><li>Timeframe is adjustable </li></ul> <ul><li>Views buttons are your friend </li></ul> <p> 46. Tips And Tricks </p> <ul><li>All Links can be tagged </li></ul> <ul><li>Reports can be automatically emailed </li></ul> <ul><li>Timeframe is adjustable </li></ul> <ul><li>Views buttons are your friend </li></ul> <ul><li>Filter data to focus on whats important </li></ul> <p> 47. Tips And Tricks </p> <ul><li>All Links can be tagged </li></ul> <ul><li>Reports can be automatically emailed </li></ul> <ul><li>Timeframe is adjustable </li></ul> <ul><li>Views buttons are your friend </li></ul> <ul><li>Filter data to focus on whats important </li></ul> <ul><li>Apply values to your goals </li></ul> <p> 48. Tips And Tricks </p> <ul><li>All Links can be tagged </li></ul> <ul><li>Reports can be automatically emailed </li></ul> <ul><li>Timeframe is adjustable </li></ul> <ul><li>Views buttons are your friend </li></ul> <ul><li>Filter data to focus on whats important </li></ul> <ul><li>Apply values to your goals </li></ul> <ul><li>See handout for more resources </li></ul> <p> 49. 06. Applying What You Learn Applying What You Learned 50. Takeaways </p> <ul><li>All websites have room for improvement -Google Analytics will show the way </li></ul> <ul><li>Set up goals to more accurately (and easily) track successes and failures </li></ul> <ul><li>Focus only on those reports that are relevant to your website </li></ul> <p> 51. Additional Resources </p> <ul><li>Google Analytics Website / Google URL Builder </li></ul> <ul><li>Advanced Web Metrics with Google Analytics by Brian Clifton </li></ul> <ul><li>Web Design for ROI by Lance Loveday &amp; Sandra Niehaus </li></ul> <p> 52. Ask me Questions Ask Me Questions 53. Thank You! </p> <ul><li>Derek Allard </li></ul> <ul><li>Gravity Switch </li></ul> <ul><li>derek@gravityswitch.com| 586.9596 </li></ul> <ul><li>twitter.com/derekallard </li></ul> <ul><li>facebook.com/gravityswitch </li></ul> <ul><li>linkedin.com/in/derekallard </li></ul>

Recommended

View more >