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Facebook and LinkedIn

MSBDC: April 29, 2010




Overview

01. Introductions

02. Facebook

03. LinkedIn

04. Tips and Tricks

05. Questions



Who I Am / What I Do

derek allard [email protected]

Website designer / programmer

Website marketer (SEO / Social Media / PPC)

Maximize value of website

Return On Investment (ROI)



Who Are You?

Do you have a website?

Do you use Facebook?

Do you have a LinkedIn?

What do you want from this workshop?



This Workshop Will Help You

Get started with Facebook / LinkedIn

Understand general usage

Define strategies

Avoid common pitfalls



Workshop Materials

Presentation is posted at

http://www.gravityswitch.com/msbdc

2



Facebook



Facebook, Overview Of

Social Network

Launched in February 2004 at Harvard

Opened to public in September 2006

More than 400 million active users

World’s most popular social network



Why Would I Use Facebook?

Build relationships

Fan page for your business

Promote your goods and services

Become the expert



How Do I Set Up Facebook?

Create account

Complete profile (bio / photo)

Create fan page



Personal page



Fan Page



How Do I Use Facebook?

Connect, connect, connect

Post updates, photos, videos

Create events

Send private and instant messages

Like fan pages



Facebook (Personal) Strategies

Find friends from email / name

Take advantage of friend suggestions

Converse (don’t broadcast)

Mix personal and professional

Be aware of privacy settings



Facebook (Fan Page) Strategies

Leverage existing friends

Use company logo

Add company information

More professional than personal

Facebook ads ($)



HootSuite

Shortens and tracks URLs

Post / monitor other SM platforms

Schedule posts for future times

Can manage teams



Screen capture



LinkedInLinkedIn



LinkedIn, Overview Of

Social network

Launched in May 2003

More than 65 million registered users

Geared towards business professionals



Why Would I Use LinkedIn?

Get introduced to business connections

Build credibility

Connect with like minded professionals

Become the expert



How Do I Setup LinkedIn?

Create Account

Complete profile (bio / photo)

Build connections



Screen Capture



How Do I Use LinkedIn?

Connect directly or via introductions

Post updates / comments

Request and write recommendations



LinkedIn Strategies

Be more proactive

Review your connections connections

Participate in Groups

Participate in Answers



Tips And Tricks



Tips And Tricks

Use a tool to manage (HootSuite)



Tips And Tricks


Cross promote social media profiles



Tips And Tricks



Use as consistently as possible



Tips And Tricks




Keep etiquette in mind



Tips And Tricks





Try anything once, be creative



Tips And Tricks





Try anything once, be creative

Devote time to succeed with social media



Takeaways

Social media is a conversation

Your website is the hub of SM efforts

Become the expert in your field



Additional Resources

The Social Media Marketing Book by Dan Zarrella

Web Design and Marketing Solutions for Business

Websites by Kevin Potts

The Social Media Bible by Lon Safko and David K.

Brake



Thank You!

Derek Allard

Gravity Switch

[email protected] | 586.9596

twitter.com/derekallard

facebook.com/gravityswitch

linkedin.com/in/derekallard



Ask me Questions

Ask Me Questions

Technology

Facebook and LinkedIn - Gravity Switch