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DEER digital presentation on current & emerging digital technologies ideal for getting the most from B2B Exhibitions, both before, during & afterwards
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Using Digital to get the most from B2B ExhibitionsJuly 2013
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
1. Evolution of exhibitions
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
1. Evolution of exhibitions
2. Before, During and After the event
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
1. Evolution of exhibitions
2. Before, During and After the event
3. So what?
Thursday, 1 August 2013
Evolution of exhibitions
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
What do delegates want to achieve?
(SOURCE: Center for Exhibition Research [CEIR ])
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
What do exhibitors want to achieve?
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
What do exhibitors want to achieve?
PRODUCT AWARENESS
MEDIA EXPOSURE
MARKET RESEARCH
COMPETITOR INSIGHTS
INDUSTRY EXPOSURE
BRAND AWARENESS
APPOINTMENTS
CONTACT DETAILS
LEADS
SALES
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
But...how is performance measured?
Thursday, 1 August 2013
Before the exhibition
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Develop a strategy
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
How does this fit into your overall communication strategy?
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
What do you want to achieve?
How does this fit into your overall communication strategy?
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
What do you want to achieve?
Who are the target audience?
How does this fit into your overall communication strategy?
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
What do you want to achieve?
Who are the target audience?
How will you reach them?
How does this fit into your overall communication strategy?
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
What about PR?
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Grow awareness
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
✓ Reach existing audience
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
✓ Reach existing audience
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
✓ Reach existing audience
✓ Reach potential visitors
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
✓ Reach existing audience
✓ Reach potential visitors
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
✓ Reach existing audience
✓ Reach potential visitors
✓ Offer a reason to visit your stand
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
✓ Reach existing audience
✓ Reach potential visitors
✓ Offer a reason to visit your stand
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Content Marketing/SEO
LONG-TERM
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Paid Advertising + Landing Page
MID-TERM
Content Marketing/SEO
LONG-TERM
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Paid Advertising + Landing Page
MID-TERM
Paid Advertising
SHORT-TERM
Content Marketing/SEO
LONG-TERM
Thursday, 1 August 2013
!
✓✓
Thursday, 1 August 2013
2o13
Copyright Deer Digital Ltd. 2012
3 steps to Successful PPC
Thursday, 1 August 2013
2o13
Copyright Deer Digital Ltd. 2012
3 steps to Successful PPC
1. Set up
Thursday, 1 August 2013
2o13
Copyright Deer Digital Ltd. 2012
3 steps to Successful PPC
1. Set up
2. Copy
Thursday, 1 August 2013
2o13
Copyright Deer Digital Ltd. 2012
3 steps to Successful PPC
1. Set up
2. Copy
3. Landing Page
Thursday, 1 August 2013
2o13
Copyright Deer Digital Ltd. 2012
3 steps to Successful PPC
1. Set up
Visitors
2. Copy
3. Landing Page
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Option 1: Homepage widget to coincide with current events
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Option 2: Use a current page as your event(s) landing page
2.
3.
4.
1.
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Option 2: Use a current page as your event(s) landing page
2.
3.
4.
1.
1. Promotion & Legacy
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Option 2: Use a current page as your event(s) landing page
2.
3.
4.
1.
1. Promotion & Legacy
2. Variety: Format & Type
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Option 2: Use a current page as your event(s) landing page
2.
3.
4.
1.
1. Promotion & Legacy
2. Variety: Format & Type
3. Access
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Option 2: Use a current page as your event(s) landing page
2.
3.
4.
1.
1. Promotion & Legacy
2. Variety: Format & Type
3. Access
4. Contact
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Option 3: Develop a dedicated event page2.1.
8.
7.
6. 5.4.
3.
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Option 3: Develop a dedicated event page2.1.
8.
7.
6. 5.4.
3.
1. Branding
2. Essential Information
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Option 3: Develop a dedicated event page2.1.
8.
7.
6. 5.4.
3.
1. Branding
2. Essential Information
3. Momentum, Intrigue
4. Social
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Option 3: Develop a dedicated event page2.1.
8.
7.
6. 5.4.
3.
1. Branding
2. Essential Information
3. Momentum, Intrigue
4. Social
5. Agenda
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Option 3: Develop a dedicated event page2.1.
8.
7.
6. 5.4.
3.
1. Branding
2. Essential Information
3. Momentum, Intrigue
4. Social
5. Agenda
6. Taster Content
7. Branded Content
8. Targeted Content
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Organise your staff and content
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
OFF THE SHELF TOOL FEATURES
Issue
Solution
Situation
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
OFF THE SHELF TOOL FEATURES
Issue
1000’s of looping global energy events
Solution
Situation
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
OFF THE SHELF TOOL FEATURES
Issue
Coordination: Staff & Content
1000’s of looping global energy events
Solution
Situation
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
OFF THE SHELF TOOL FEATURES
Issue
Coordination: Staff & Content
Bespoke App
1000’s of looping global energy events
Solution
Situation
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Inform/Arm
OFF THE SHELF TOOL FEATURES
Issue
Coordination: Staff & Content
Bespoke App
1000’s of looping global energy events
Solution
Situation
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Connect
Inform/Arm
OFF THE SHELF TOOL FEATURES
Issue
Coordination: Staff & Content
Bespoke App
1000’s of looping global energy events
Solution
Situation
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Context
Connect
Inform/Arm
OFF THE SHELF TOOL FEATURES
Issue
Coordination: Staff & Content
Bespoke App
1000’s of looping global energy events
Solution
Situation
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Context
Manage
Connect
Inform/Arm
OFF THE SHELF TOOL FEATURES
Issue
Coordination: Staff & Content
Bespoke App
1000’s of looping global energy events
Solution
Situation
Thursday, 1 August 2013
During the exhibition
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Grab attention with product demos
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Showcase your strengths & stand out from the crowd
Issue
Solution
Situation
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Showcase your strengths & stand out from the crowd
You have a video demo of your products/services
Issue
Solution
Situation
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Showcase your strengths & stand out from the crowd
You have a video demo of your products/services
"So does everyone else"Minimal engagement
Issue
Solution
Situation
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Showcase your strengths & stand out from the crowd
You have a video demo of your products/services
✓Interactive product demos
"So does everyone else"Minimal engagement
Issue
Solution
Situation
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Showcase your strengths & stand out from the crowd
You have a video demo of your products/services
✓Interactive product demos
"So does everyone else"Minimal engagement
Issue
Solution
Motion Technology
Situation
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Showcase your strengths & stand out from the crowd
You have a video demo of your products/services
✓Interactive product demos
"So does everyone else"Minimal engagement
Issue
Solution 3D Animation
Motion Technology
Situation
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Showcase your strengths & stand out from the crowd
You have a video demo of your products/services
✓Interactive product demos
"So does everyone else"Minimal engagement
Issue
Solution 3D Animation
Motion Technology
Hologram
Situation
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Showcase your strengths & stand out from the crowd
You have a video demo of your products/services
✓Interactive product demos
"So does everyone else"Minimal engagement
Issue
Solution 3D Animation
Motion Technology
Hologram
Gaming
Situation
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Showcase your strengths & stand out from the crowd
You have a video demo of your products/services
✓Interactive product demos
"So does everyone else"Minimal engagement
Issue
Solution 3D Animation
Touch
Motion Technology
Hologram
Gaming
Situation
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Winners Board: Application of technology for product demos
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Winners Board: Application of technology for product demos
#1. Integrated use of digital technologies
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Winners Board: Application of technology for product demos
#1. Integrated use of digital technologies
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
#1. Gaming
Winners Board: Application of technology for product demos
#1. Integrated use of digital technologies
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
#1. Gaming
Winners Board: Application of technology for product demos
#1. Integrated use of digital technologies
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
#1. Gaming
#1. 3D Visualisation
Winners Board: Application of technology for product demos
#1. Integrated use of digital technologies
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
#1. Gaming
#1. 3D Visualisation
Winners Board: Application of technology for product demos
#1. Integrated use of digital technologies
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Winners Board: Application of technology for product demos
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
#1. Touch technology
Winners Board: Application of technology for product demos
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
#1. Touch technology
Winners Board: Application of technology for product demos
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
#1. Touch technology
#1. Motion technology
Winners Board: Application of technology for product demos
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
#1. Touch technology
#1. Motion technology
Winners Board: Application of technology for product demos
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Encourage engagement
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Immediate Communication: Social Media
Case Study: Deloitte: Innovation Live
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Immediate Communication: Social Media
Social campaign launched to promote Deloitte at World Economic Forum 2013.
Case Study: Deloitte: Innovation Live
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Immediate Communication: Social Media
Ask industry leaders the ‘Big Questions’ using hashtag #InnovationLive
Social campaign launched to promote Deloitte at World Economic Forum 2013.
Case Study: Deloitte: Innovation Live
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Immediate Communication: Social Media
Ask industry leaders the ‘Big Questions’ using hashtag #InnovationLive
Social campaign launched to promote Deloitte at World Economic Forum 2013.
Bring social contributions to life
Case Study: Deloitte: Innovation Live
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Immediate Communication: Social Media
Ask industry leaders the ‘Big Questions’ using hashtag #InnovationLive
Social campaign launched to promote Deloitte at World Economic Forum 2013.
Bring social contributions to life
Case Study: Deloitte: Innovation Live
Disseminate
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Immediate Communication: Social Media
Ask industry leaders the ‘Big Questions’ using hashtag #InnovationLive
Social campaign launched to promote Deloitte at World Economic Forum 2013.
Bring social contributions to life
Case Study: Deloitte: Innovation Live
Continue the conversation
Disseminate
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Immediate Communication: Social Media
Ask industry leaders the ‘Big Questions’ using hashtag #InnovationLive
Social campaign launched to promote Deloitte at World Economic Forum 2013.
Bring social contributions to life
Case Study: Deloitte: Innovation Live
Continue the conversation
Feed results into
research
Disseminate
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Immediate Communication: Apps
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
There are 100s of apps which enable you to share content instantly
Immediate Communication: Apps
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
There are 100s of apps which enable you to share content instantly
3 Types of Apps suitable for use at Exhibitions
Immediate Communication: Apps
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
There are 100s of apps which enable you to share content instantly
Web App
3 Types of Apps suitable for use at Exhibitions
Immediate Communication: Apps
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
There are 100s of apps which enable you to share content instantly
Web App
Email App
3 Types of Apps suitable for use at Exhibitions
Immediate Communication: Apps
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
There are 100s of apps which enable you to share content instantly
Web App
Email App
Mobile App
3 Types of Apps suitable for use at Exhibitions
Immediate Communication: Apps
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Apps: Web example
Off-the-shelf example:
Tweetdeck
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Apps: Web example
Off-the-shelf example:
Tweetdeck
1. Add social details of all potential business prior to event
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
2. Develop an app which again works with your data capture
Apps: Web example
Off-the-shelf example:
Tweetdeck
1. Add social details of all potential business prior to event
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
2. Develop an app which again works with your data capture
3. Participate in relevant conversations
Apps: Web example
Off-the-shelf example:
Tweetdeck
1. Add social details of all potential business prior to event
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
2. Develop an app which again works with your data capture
3. Participate in relevant conversations
4. Focus, track & respond
Apps: Web example
Off-the-shelf example:
Tweetdeck
1. Add social details of all potential business prior to event
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
TextOff-the-shelf example:
Airmail
Apps: Email example
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
TextOff-the-shelf example:
Airmail
1. Send relevant message & content
Apps: Email example
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
TextOff-the-shelf example:
Airmail
1. Send relevant message & content
2. Instant notifications
Apps: Email example
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
TextOff-the-shelf example:
Airmail
1. Send relevant message & content
2. Instant notifications
3. Quick reply: Continue conversation
Apps: Email example
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
"✓
Apps: Mobile example
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
"
Strongest guarantee of delivery and access
✓
Apps: Mobile example
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
"
Timely & relevant
Strongest guarantee of delivery and access
✓
Apps: Mobile example
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
"
Timely & relevant
Opportunity to lead
Strongest guarantee of delivery and access
✓
Apps: Mobile example
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
"
Timely & relevant
Potentially small audience
Opportunity to lead
Strongest guarantee of delivery and access
✓
Apps: Mobile example
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
"
Timely & relevant Risk: expense
Potentially small audience
Opportunity to lead
Strongest guarantee of delivery and access
✓
Apps: Mobile example
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
"
Timely & relevant Risk: expense
Potentially small audience
Risk: negative brand experience Opportunity to lead
Strongest guarantee of delivery and access
✓
Apps: Mobile example
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Get qualified leads
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Data capture: Dedicated application
Thursday, 1 August 2013
After the exhibition
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
But the work doesn’t end there...
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Traditional
Digital
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Traditional
Digital
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Traditional
Digital
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Traditional
Digital
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Traditional
Digital
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
✓ Measurable results
Thursday, 1 August 2013
So what?
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Have a strategy
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Have a strategy
Plan for before, during, and after
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Have a strategy
Plan for before, during, and after
Nurture your leads
Thursday, 1 August 2013
2013
Copyright DEER digital Ltd. 2013
Have a strategy
Plan for before, during, and after
Nurture your leads
Measure
Thursday, 1 August 2013
Questions?
www.deerdigital.com@deerdigital
Thursday, 1 August 2013