UNDERSTANDING SVOD

Who is subscribing?

The ideal viewing experience for VOD subscribers.

What are their top concerns whenaccessing online video?

References:1. Accenture, ‘Digital Video and the Connected Consumer’ , 20152. Gfk Research,‘The Home Technology Monitor’, 20163. Nielsen, ‘Global Video-on-Demand Survey’, 2015 http://castlabs.com

47%

36%

30%

Cord cutters

Cord nevers

Total U.S.

(switched from paid TV)

(never had paid TV)

initial time required forbuffering or waiting to

play a video

video or sound stopsplaying, or is distorted

during play

don’t mind seeing ads inreturn for free content

BUTtoo many ad interruptions,top concern among online

video consumers

66% say majority of VODads are for products

they don’t want

Ok with ads!On a few conditions