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This is an overview of what to do to set up a Twitter account, some of the jargon associated with the micro-blogging platform, and do's and don't's to follow to add value whether a personal or business account.
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101101
Eric Marschall • EJM Designs • @ejmdesigns
Basics, Etiquette, and Building Your
Business
101101
Eric Marschall • EJM Designs • @ejmdesigns
WHAT IS IT?
•Twitter is a Microblogging platform•Answer the question: “What’s Happening?” in 140 characters or less
101101
Eric Marschall • EJM Designs • @ejmdesigns
WHY?
•Following news•Following local happenings•Following celebrities•Following cycling experts•Tossing your personality in the ring•Reporting what’s happening in your neighboorhood/hobby•Growing your business with brand recognition•Adding value to the conversation and information in your field
101101
Eric Marschall • EJM Designs • @ejmdesigns
SETUP
•Go to www.twitter.com•Click “Sign up now” button
101101
Eric Marschall • EJM Designs • @ejmdesigns
SETUP
101101
Eric Marschall • EJM Designs • @ejmdesigns
SETUP
101101
Eric Marschall • EJM Designs • @ejmdesigns
SETUP
Skip
101101
Eric Marschall • EJM Designs • @ejmdesigns
SETUP
101101
Eric Marschall • EJM Designs • @ejmdesigns
SETUP
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Eric Marschall • EJM Designs • @ejmdesigns
SETUP
Your Face Here
• Online, an image of yourself is important• If business, your face is part of your brand• Imparts a sense of honesty from you• Imparts a sense of comfort for them
101101
Eric Marschall • EJM Designs • @ejmdesigns
SETUP
101101
Eric Marschall • EJM Designs • @ejmdesigns
SETUP
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Eric Marschall • EJM Designs • @ejmdesigns
SETUP
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Eric Marschall • EJM Designs • @ejmdesigns
WHAT NOW?
I’ve Set Up a Twitter Account.
What NOW?
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Eric Marschall • EJM Designs • @ejmdesigns
JARGON
TWEET
• a tweet is a single posting to Twitter
“Did you see her tweet about the MTV Music Awards post-party drama?”
“I’ve been tweeting all day – not getting anything done today!”
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Eric Marschall • EJM Designs • @ejmdesigns
JARGON
REFERENCE / MENTION
• a reference or mention talks about another Twitter user• uses “@” + username
“Did you see the @mileycyrus tweet about the MTV Music Awards post-party drama?”
“I’ve been tweeting all day with @ejmdesigns – not getting anything done!”
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Eric Marschall • EJM Designs • @ejmdesigns
JARGON
RETWEET
• a retweet is a single posting to Twitter where you repost someone else’s tweet with credit• uses “RT” + “@” + username
“RT @Phlegon Little marketing tip, Verizon: if you want to sway people, don't make them defensive. Pretty basic.”
“RT @KentHuffman Yahoo! deepens Facebook connection: http://bit.ly/kent775”
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Eric Marschall • EJM Designs • @ejmdesigns
JARGON
HASHTAG
• a hashtag is a way to tag a tweet for following/referencing purposes• uses “#” + alphanumeric phrase•Cincy RG hashtag is “#cincyrg”
“I need a new job #worksucks”
“Listening to an awesome talk by @ejmdesigns on Twitter 101 #cincyrg”
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Eric Marschall • EJM Designs • @ejmdesigns
JARGON
HASHTAG: search.twitter.com Example
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Eric Marschall • EJM Designs • @ejmdesigns
USAGE?
Personal Twitter Account
•What interests you?•What do you want to know about?•What conversations would you like to take part in through Twitter?•What value can you add?
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Eric Marschall • EJM Designs • @ejmdesigns
USAGE?
Business Twitter Account
•What interests you?•What do you want to know about?•What conversations would you like to take part in through Twitter?•What value can you add?
101101
Eric Marschall • EJM Designs • @ejmdesigns
USAGE?
Business Twitter Account
•Increase your brand visibility•Position yourself as an expert in a field•Add personality to your tweets•Follow like-minded individuals and businesses•Understand that there is a line between personal and professional, public and private, and that it is very gray and very wide
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Eric Marschall • EJM Designs • @ejmdesigns
USAGE?
EJM Designs Limited Business Twitter Account
•Follow people and businesses in the Greater Cincinnati area•Follow people who do web design and SEO all over the world•Follow anyone else who would add value to my reading pleasure
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Eric Marschall • EJM Designs • @ejmdesigns
ETIQUETTE
DO add…
•your name•your website•your location•your description
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Eric Marschall • EJM Designs • @ejmdesigns
ETIQUETTE
DO tweet…
•what is important to you•with feeling•interesting facts •things only you can tweet•anything that adds value to your followers
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Eric Marschall • EJM Designs • @ejmdesigns
ETIQUETTE
DON’T tweet…
•bathroom trips (EVER!)•you making a sammich•50 times a day•lots of swearing•lots of insulting•swearing while insulting others•getting wasted with friends (friends don’t let friends drink and tweet)•did I mention bathroom trips?
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Eric Marschall • EJM Designs • @ejmdesigns
ETIQUETTE
ALWAYS REMEMBER…
•All your tweets are public•Your voice is your name, is your brand•People can judge you on 140 characters•You can always delete a tweet…but if it was RT’d, you’re stuck•The internet is pretty much forever
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Eric Marschall • EJM Designs • @ejmdesigns
BAD EXAMPLE
CurseBird: Example of BAD
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Eric Marschall • EJM Designs • @ejmdesigns
ADD VALUE!
EJM Designs Limited Twitter Philosophy
•Tweet 3 – 7 times per day•RT 1 – 2 times•At least one original thought•At least one original link•At least one thing personal
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Eric Marschall • EJM Designs • @ejmdesigns
CREATE!
Creative Twitter Account
•Tweet a story•www.nycmidnight.com•Tweet the Bengals games•Tweet about your favorite shows•Tweet special events in your field•Tweet the Cincy RG!
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Eric Marschall • EJM Designs • @ejmdesigns
CREATE!
Catcher in the Rye
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Eric Marschall • EJM Designs • @ejmdesigns
TOOLS
What Helps You Tweet?
•www.twitter.com•TweetDeck•Twhirl•Hootsuite•Ping.fm•Twitpic.com•Brightkite.com•Phone apps like Tweed for Palm Pre
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Eric Marschall • EJM Designs • @ejmdesigns
TOOLS
For Example… TweetDeck
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Eric Marschall • EJM Designs • @ejmdesigns
IN CLOSING
Do you know “What NOW?”
Any questions?
101101
Eric Marschall • EJM Designs • @ejmdesigns
Presented byEric Marschallat EJM Designs Limited
www.ejmdesigns.comwww.ejmdesigns.comwww.twitter.com/ejmdesignswww.twitter.com/ejmdesigns
[email protected]@ejmdesigns.com513-202-3563 | 216-288-0217513-202-3563 | 216-288-0217