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tweakin’ on the fb platform
face of the app:name and icon
16x16 icon and name shows up in:
‣ minifeed/newsfeed
‣ invitation
‣ notification
‣ profile
program and viral flow
• reduce steps required for AARRR
• emphasize links/pages of importance through placement, styling, wording
• strong and varying calls to action
news feed optimizationmini-feed & feed tell a story..
• mini-feed: “what’s going on with me?”
• feed: “what’s going on with my peeps?”
• both are visible to your network & their friends
news feeddistribution & conversion
• how to create & publish messages to widest possible audience, w/o being spammy?
• how to optimize messages for conversion / get the highest possible CTR?
• where does click-thru take the user, and how can I optimize that page for best activation?
minifeed/newsfeed• publish relevant messages for
users• use each message as an
advertising opportunity with a specific CTA
• include text & icons to inform, brand, remind
• create a a well-designed CTA button with compelling text to increase CTR
• include narrative text to increase CTR
• include fb:name & other links to increase network visibility
minifeed/newsfeed
Users involved are mentioned in feed.•Include names of all involved friends
Images separate newsfeed item from other items•Emphasizes call to respond
Clear and concise call to action
invitations
Actionable “type” of request
Describe applicationCall to respond
notifications
Strong call to action
Action performed on user
profile
Clear and concise call to actionDashboard functionality
Provides social proofBadges