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Presented by Harry Harrold , 26 th May 2011 Developing Facebook apps

Developing Facebook Apps

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A totally non-technical presentation for Hot Source, 26th May 2011

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Page 1: Developing Facebook Apps

Presented by Harry Harrold , 26th May 2011

Developing Facebook apps

Page 2: Developing Facebook Apps

Here's me on Bebo

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Here's two of my apps

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That was then...

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That was then...

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That was then...

Thanks brokinhrt2, http://www.flickr.com/photos/dq090702/2708458035/

That was then...

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That was then...

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What can apps do..?

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Anything we can fitin here...

What can apps do..?

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Spread through the stream

App message!

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People have profiles...

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People have profiles...

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Profiles messages lead to apps

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Why do people use apps..?

(On their profiles)

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Small print:

Disclaimer: some examples of apps for profiles are of our projects.

Other companies do make apps...

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Fun: quizzes

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Social capital: sharing books

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Info/social capital: things to do

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Social gaming: highly viral

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(No, not one of ours...)

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Why profile apps for engagement?

• Reportable + auditable

• A scalable process?

• Deeper and richer?

• Organic growth...?

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Organisations have pages...

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Organisations have pages

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Why might organisations use apps?

(On their pages...)

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Richer experience

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Incenting engagement

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Examples..?

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Notes: Import a (single) feed

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RSS graffiti: Managing feeds

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Poll Daddy: polls on your page

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Static HTML: iFrame tabs

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Sit on social network profiles – Useful in engagement?

Sit on Facebook Pages– Useful extra function

Takeaways

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Thank you

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Postscript

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My new Facebook page

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Go to the Static HTML app page

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Add the app to a page

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Back to my page...

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Click “Welcome”...

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Save and view...

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Results!

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Not very inspiring...

But.

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(Nearly) anything possible...

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Post-postscript

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Not quite an app: Ads

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Creating an ad

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Targeting options