Embed Size (px)
DESCRIPTION
how you can boost a tv guide site
Citation preview
a tv guide site to take off
or... the steps to bring money making day, closer
george p. achillias
... situation now
... a site with a huge name, just waiting to take off
... competition
• focused on gossips
• or high tech things
• catchy sports
• playful
... greek market
... audience
... vision... make it one stop place for everything about and around Greek TV
news
depy
watchsuggests
“gossips”
recommends
Text
people comepeople go
but not as many as site needs/ deserves/wants/ wishes
why??
branded but not enough
we need somethingwith more energy
... we need something to make money...
... and good money
ways...
make people COME
make people SHARE
make people STAY
we need a flow
readers/visitors
have to find everything
easy...
to blow upstatic things
... creating a story
people need a story
a story to be shared, expanded, spread, modified by users
users/readers to be content makers
... ... the concept
communitybuzz
presence
... ... how to do it
a fancy easy to navigate site
attractive content
rich media
user generated content
... content
easy to share/ spread/ comment
making uploading content, a piece of cake process
start “chatting” with visitors/readers
... howmaking people believe that they own golema.gr
start triggering people leaving comments
get rid of perspective of closed doors
content easy to share it, content make people talk about it... make them want to spread it
... catchy things
set up 10 golema’s questions asked to everyone
create a chart with people answered the questions
... content
the most important... content can everyone have....
opinion, few!
... use “named” editors to express OPINION
... audience
start being with audience not only addressing audience
make people talk for things you do/ you write
shout, spread, listen!
... social
use facebook.com/golema to give to huge audience access to what drives you fwd, PASSION
create a twitter account to chat, share, talk with people follow golema.gr stream, trend
create trends
one way things are not a good thing
... social
tease audience
give audience “sexy” news ( sexy has nothing to do with flesh, at least not only...)
make golema stories be everywhere
... at the end of the day we need something faster and fancier
everything has to do with a story...
... how you say the story
... how you make the story flies
... how people start talking about your story
... how you make this story part of audience
... how this story belongs to everyone
thank you
all photos are from flickr and tumblrthank you
for more get in contact with
George P. [email protected]/gachilliasfacebook.com/[email protected]
