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Training GuideS10-2
Version: 15th June 2009
Selling to Consumers
KELVIN PANGILINANProduct Support EngineerLenovo Consumer/CommercialMSI-ECS PHILIPPINES
Training Guide | Selling to consumers Page 2
Agenda
• History of Lenovo
• Product Category
• Product Portfolio– S Series– G Series– Y Series– U Series
*Select models**Available only with WWAN card, purchased separately
Training Guide | Selling to consumers
History
• In 1981, IBM envisioned computing at a new level – a personal level – to extend the power and the productivity at home and at work. That vision led to the founding of a new unit within IBM, the Personal Computing Division.
• PCD advanced the state-of-the-art with a series of innovations ranging from the very first laptop computers to the latest high-security technologies, such as the built-in "air-bag" that protects data, and biometric identification that protects user identity.
• In 1984, not long after PCD was founded, 11 computer scientists in Beijing, China also had a vision – to create a company that would bring the advantages of information technology to the Chinese people.
• The company they founded, Legend, opened the new era of consumer PCs in China.
Training Guide | Selling to consumers
History
• In 2003, Legend changed its brand name to Lenovo, taking the "Le" from Legend, a nod to its heritage, and adding "novo," the Latin word for "new," to reflect the spirit of innovation at the core of the company.
• Today, these two visionary companies are united under the Lenovo name. With Lenovo's landmark acquisition of IBM's Personal Computing Division in May 2005, the new Lenovo is a leader in the global PC market, with approximately $13 billion in annual revenue, and products serving enterprises and consumers the world over.
Training Guide | Selling to consumers Page 5
About Lenovo
Lenovo is an international company formed by the 2005 acquisition of the IBM Personal Computing Division by the Lenovo Group of China.
We are the leading PC vendor in Asia-Pacific and the third largest in the world.
We are more than 24,000 employees strong and have a sales presence in 138 countries.
We have principal operations in the United States, China, Japan, and Singapore.
We have a strong tradition of quality with our ThinkPad and ThinkCentre families. And we have a bright future with our IdeaPad and IdeaCentre lines.
Training Guide | Selling to consumers
Key Messages – Corporation and Product Lines
Rock Solid
Thoughtful Design
Lowest TCO
Think
The Ultimate Business Tool
LenovoNew World Company
Best Engineered PCs
Lenovo Consumer
Cutting Edge Capabilities
Trendsetting Design
Peace of Mind
Idea
Engineered for People
Training Guide | Selling to consumers
NB Portfolio Strategy-Product Category
Mobility
General computing
G series
Entertainment
Y series
User : Fashion & Family techies
Profile : Elite, Multi-media Features.
Price band($):
Leading Tech
U series
Ultra Mobility
User : Fashion & Family techies
Profile : Elite, Ultra Thin & light
Price band($):
Net book
S series
User : Social networker
Profile : Fashion Mobility , Web based performance
Price band($):
User : Reassurance Seekers & Mobility Seekers
Profile : smart choice with Good Enough Function & Good looking
Price band($):
Training Guide | Selling to consumers
Segmentation
Consumer Notebook Product Portfolio Strategy
Ultra Mobility
Entertainment
Y330 Y430/Y450
U330U130
General Computing
G230 G430 G530
Y730
17” W<12” W 13”W 14”W 15”W
Netbook
16”W
Y650
NEW
NEWNEW NEW
Y530/ Y550
S9 / S10
Training Guide | Selling to consumers
Why buy?
The IdeaPad S10-2 is ideal for consumers that seek…
Portability, affordability and style
A device that gets them online quickly
A secondary PC device
A first computer for children
Training Guide | Selling to consumers
Who Is Our Customer
Fashion Groups
Gift
Home Application
Internet Potatoes
Training Guide | Selling to consumers
Overview
S10-2
Stay connected on the move Gets you connected to the web faster than any
other netbook; with ‘Quick Start’ instant on feature you don’t need to wait for Windows to load before getting online
Integrated 3G connectivity (optional) for high-speed mobile internet, anywhere, anytime
Integrated Wi-Fi
Slim, lightweight & stylish Equal thinness with any netbook
under US$5001 (from just 18mm thick2)
Weight from just 1kg3
Choice of colors
The feature-rich netbook OneKey™ Rescue System for easy data and
system recovery, along with pre-Windows virus checking
VeriFace™ face recognition technology – use your face to login to your PC, favourite websites and secure files
Stereo speakers with Dolby® Headphone technology – great for listening to music and videos on the move
Multi-touch touchpad allows you to zoom in and out and makes it easier to scroll down lengthy web pages
Integrated 1.3M web camera
Reliable performance, long battery life Up to Intel® Atom N280 processor
technology for energy efficient mobile computing
Up to 2GB DDR2 memory improves multi-tasking of different applications
Up to 7hours battery life with optional 6cell battery and advanced power management technology4
1. Claims based on extensive market survey of around 30 competitor products, April 20092. Measured at thinnest point3. Weight based SSD storage option4. Battery life claims based on Lenovo testing using a variety of simulated and real-world applications
Training Guide | Selling to consumers
Slim, lightweight & stylish
Equal thinness with any netbook under US$5001 (from just 18mm thick2) Weight from just 1kg3
Choice of colors
1. Claims based on extensive market survey of around 30 competitor products, May 20092. Measured at thinnest point3. Weight based SSD storage option
18mm
Training Guide | Selling to consumers
Reliable performance, long battery life
Up to Intel® Atom N280 processor technology for energy efficient mobile computing
The Intel Atom processor was specifically engineered to deliver the performance you need to keep surfing, blogging, listening to music, watching video or communicating with the world as you move through your day. And its low-power design enables extended battery life so you can stay online and on the go longer.
Up to 2GB DDR2 memory improves multi-tasking of applications
Up to 7hours battery life with optional 6cell battery and advanced power management technology1
1. Battery life claims based on Lenovo testing using a variety of simulated and real-world applications
Typical notebook
S10-2 with 6cell battery
3 hours
7 hours
Training Guide | Selling to consumers
Quick Start - get connected to the web faster
Get online, Instant Message & email, view photos, listen to music and more… all before loading into Windows; Quick Start means you can do things on your PC without waiting for the operating system to load.
Stay connected on the move
Simply press the Quick Start button when the netbook is powered off to discover a faster way to get online.
Training Guide | Selling to consumers
Integrated 3G connectivity (optional)
Get high-speed mobile internet, anywhere, anytime with optional 3G technology built-in.Requires subscription from 3G network provider. Availability may be limited in some areas.
Stay connected on the move
Integrated Wi-FiWireless web access in Wi-Fi hotspots, offices and at home.
Training Guide | Selling to consumers
S10-2 includes more value-adding features than any other netbook under US$500.
The feature rich netbook
To provide the clearest and fairest comparison of consumer features that are significant and add value to the consumer this comparison…
Excludes commonly available industry technologies like WiFi, Bluetooth, card readers & web camera. Excludes display enhancing software that only adjusts basic settings (e.g. color/contrast) and does not also manipulate audio settings. Excludes file sorting software (e.g. video/photo organizers) and video conferencing/photo software, as these are commonly available from 3rd parties or built within Windows OS. Excludes multi-touch touchpad feature. Excludes bundled online storage/backup facilities. Only includes backup/recovery features that operate independently of Windows. Excludes minor software utilities such as password and connection managers. Excludes quick-charge battery features, commonly found on notebooks
Analysis was conducted based on competitors websites and user manuals. Survey conducted May 11th-18th 2009
Quick Start - gets you connected to the web faster than any other netbook
OneKey™ Rescue System for easy data recovery
VeriFace™ face recognition technology
Stereo speakers with Dolby® Headphone technology
Training Guide | Selling to consumers
The feature rich netbook
Stereo speakers with Dolby® HeadphoneDolby® Headphone optimizes audio output for headphones, creating a richer, wider field sound experience
Training Guide | Selling to consumers
The feature rich netbook
Integrated 1.3M web cameraDiscrete integrated1.3M web camera for web conferencing.
Multi-touch touchpadThe multi-touch touchpad makes it easier to browse web pages and photos – ideal for situations on the move where you don’t have space for a mouse.Move your finger in a circle on the touchpad to scroll down webpages or files, whilst moving their fingers apart will zoom in and out of photos.
Training Guide | Selling to consumers
OneKey™ Rescue System
With the touch of a button, users can restore the system and recover valuable data. The OneKey™ Rescue System interface allows the user to quickly diagnose where a system corruption occurs, ensuring that recovery is fast and effective.
OneKey™ Rescue System consists of 3 modules which can be accessed before booting into the OS, or in the case of OneKey™ Recovery can also be accessed in Windows (with limited functionality):-
OneKey™ AntiVirusSupports Norton Anti-virus, runs virus checking before entering operating system
OneKey™ RecoveryBackup and recover system and user data
System RepairAutomatically repair damage to critical system files
The feature rich netbook
Training Guide | Selling to consumers
OneKey™ Rescue System
OneKey™ AntiVirus
…when system powered off
Run anti-virus software to check for viruses BEFORE entering Vista™ OS
Press the OneKey™ button…
The feature rich netbook
Training Guide | Selling to consumers
OneKey™ Rescue System
System Repair
…when system powered off
Automatically check system kernel files & repair if damaged
Press the OneKey™ button…
The feature rich netbook
Training Guide | Selling to consumers
OneKey™ Rescue System
OneKey™ Recovery• Safe
• Keep factory default in hidden partition to protect from damage• Speedy
• Full backup system at 400MB/min-500MB/min• Quick incremental backup based on changed data• Restore system at 850MB/min-1000MB/min
• Easy• Simple Wizard and Help system
• Complete• Backup and restore system partition• Copy user data to other device if necessary;• Create recovery disc
…in Vista™
Backup data
Incremental backup
Create recovery disc
…when system powered off
Restore system to factory default
Restore to user backup
Backup user data even if system is already damaged
Press the OneKey™ button…
The feature rich netbook
Training Guide | Selling to consumers
Face recognition software gives customers a cool and fun way to logon to the PC.
VeriFace™ face recognition
Your face is your password
Supports multiple users
File encryption/decryptionEncrypt and decrypt sensitive files, using your face as the password!
Login log reviewCheck who has tried to log into your computer
Leave a video messageUnauthorized users can leave a video message for the computer owner to view when they return.
Live detectionStops unauthorized users from using a photo of the owner to log in. Checks head movement and other characteristics to determine if a real person or a photo
Users can enable/ disable the live detection or set the sensitivity level according to their preference.
The feature rich netbook
Training Guide | Selling to consumers
Product Specification
LENOVO IDEAPAD S10-2 NOTEBOOK TECHNICAL SPECIFICATIONS
Processor Intel® Atom N270/N280 CPU
Operating System Genuine Windows® XP Home / Linpus Linux® / DOS
Display 10.1” Wedge Type: 1280x 720 , 1024x600 LED B/L
Hard Disk Drive 160GB (5400 rpm)
Memory 2GB DDR2 RAM 533MHz
Graphics Card Intel® Integrated Graphics Media Accelerator 950
Camera 1.3M Integrated Camera
Sound 2 Stereo Speakers, built-in microphone with Echo Cancellation and noise reduction. Dolby Headphone.
Integrated Communications
10/100 M; Intel WiMAX/WiFi Link 5150 1x2 AGN (Echo Peak); Intel WiFi Link 5100 1x2 AGN (Shirley Peak); Non-Intel Wireless b/g; None-intel Wireless b/g/n; Bluetooth; Wireless WAN; WCDMA; CDMA2000; TD-SCDMA
Weight 1.1kg (3 cell battery, HDD, system only)
Dimensions 258*183*18-25.4mm (with 3 cell battery)
Battery Life Approx. 4 hour (3-cell battery, 6 cell battery is an option, up to 7 hrs)
Expansion 3 x USB2.0 ports, 4 x1 card reader(SD/MMC/MS/MS pro) RJ45, VGA, Single Built in MIC with Echo Cancellation and noise reduction; Headphone
Included Software Onekey Rescue System, Lenovo Energy Management Software 3.0, Adobe Reader 8.1, NIS 2009, Windows Live tool bar, Veriface, Instant On, DDNi (Only for US), IE7.0, Fetion 2008(Only for CN), Office 2007 Trail(Only for Country except CN/Japan ), LPS for CN, GuardID (only for US), Office Pro JP(only for Japan), iFilter for Japan, Multi-touch touchpad
Training Guide | Selling to consumers Page 25
Lenovo Confidential
| © 2008 Lenovo
Lenovo 3000 G450
Consumer NB BU
October 20009
Training Guide | Selling to consumers
NB Portfolio Strategy-Product Category
Mobility driven
$600
$1200
Performance drivenCost driven
Price band
General computing
Entertainment
Leading
Tech
Entry
Level
U series
Ultra Mobility
Y series
G series
$1800
Training Guide | Selling to consumers
OneKey Rescue System Lenovo Energy Management
High capacity battery cell (2.6Ah or 2.4Ah)***
Environmental friendly- RoHS
- Energy Star
Marble like finishing(IMR technology) Form factor optimized (2.7Kg)
Stylish design to easy open LCD Touch-sensitive Controls
Large Panel - 14.1” wide glare
VeriFace TM
Integrated 1.3M fixed Camera* Super stereo speakers with 8cc chamber(2x2W)
Discrete Graphics*- nVidia GeForce 9300M GS HD Video supporting
- Full HD Video Decode acceleration**
Cutting Edge Capability
Peace of Mind
Trendsetting Design
Lenovo 3000 G450 Overview
The 14.1” widescreen notebook provides attractive design and popular features
*For selected model
**For selected models (GM45 and PM45)***The battery life is about 4~5 hours, related to system
configuration.
Training Guide | Selling to consumers
New Feature
G410 G430G430
Training Guide | Selling to consumers Page 33
Training Guide | Selling to consumers
New Feature
Marble like finishing
Form factor optimized
Touch-sensitive Controls
Stronger OneKey rescue system
Veriface
(Photo is not final)
New Intel platform, new graphics
Training Guide | Selling to consumers
• Inspired by gloss marble, G series provides you a clean and familiar touching feeling
• Gloss surface finish presents exquisite effect by delicate techniques.
• Gloss cover attracts users to feel the touch perception.
Main emotional theme – Marble
Training Guide | Selling to consumers
•14.1” widescreen–WXGA w/ VibrantView
G450– Hardware Features
Performance
Connectivity Productivity
•Intel Processors and Chipset–Intel Dual Core Processor (T4300)
–1066/800/667MHz FSB and 1MB L2 cache–Intel PM45/GM45/GL40 Chipset
•GMA 4500M*
•Latest 802.11a/g/n Wireless– Intel 5100 a/g/n
– Non Intel b/g
•Bluetooth*•4in1 card reader
•Up to 320GB HDD–9.5mm 2.5” SATA
•Up to 4GB Memory–PC3-8500 DDR3 1066
* Selected model
Display
Training Guide | Selling to consumers
CommunicationsIntegrated Wireless
Intel 5100 a/g/nNon intel b/g
10/100 Ethernet Bluetooth
Wireless On-off switch
PerformanceIntel Core 2 Duo Processor family
(Penryn) 1066/800/667 MHz FSB 6/3MB L2 cache
Intel PM45/GM45/GL40 chipsetUp to 4GB of : PC3-8500 DDR3
Up to 320G 9.5mm 2.5” SATA HDD (5400 rpm)
Battery Life6 cell 2600mAH 6 cell 2400mAH
Panels and Graphics14.0“ W
1366*768 WXGA w/ VibrantView Intel 4 series Integrated Graphics or
nvidia Geforce 9300M GS w/ 256MB VRAM
Lenovo 3000 G450 Product Overview
Lenovo Designed SoftwareVeriFace 3.0
Lenovo Energy Management Software 3.1
EasyCapture3.0 One-key Rescue System 6.0
ReadyComm 4.0
334*238.5*30-36mm
5.3 Ibs(2.4Kg)
Connectivity43x USB 2.0 ports
RJ45,RJ11VGA, Mic-In, Headphone (stereo)
1x 54 mm Express Card slot 1 x Mini-PCIe socket (WLAN)
Multimedia4in1 Multi-card Reader (SD/MMC/MS/MS-
pro)2 x 2W Stereo Speakers
Integrated Microphone w/ Echo Cancellation
Training Guide | Selling to consumers
• VeriFace 3.0 TM*
• EasyCapture 3.0*
• Power2Go 5.5.2904
G430 – Software Features
Entertain
Daily usage
Care
• Adobe Reader 8.1
• Microsoft Office Ready
• Microsoft/Lenovo Portal– Includes Windows Live Toolbar & Search
– Enables Lenovo customized portal
• OneKey TM Rescue System 6.0
• NIS 2008
• Lenovo Energy Management
Software 3.1
• ReadyComm 4.0
*Will only be preloaded in the models that have camera
Training Guide | Selling to consumers
Brand New WinPE based solutionUser backup solution (both the system and
Data)External backup solution (backup the system
to external HDD or Optical Disk)
Rescue system kernel Rescue the system kernel within about
20s
Anti virus before boot up the systemSupport Norton
Peace of Mind – OneKey Rescue System
• System Repair
• OneKey Antivirus
• OneKey Recovery
NEED NEW Software UI
NEW!
NEW!
Updated!
Training Guide | Selling to consumers
Peace of Mind – OneKey Rescue System Architecture
Training Guide | Selling to consumers
VeriFace
Log on the system with user’s face
Capture the faces who fail to log on the system
Log on the Email with user’s face
30s Video Poster
•Improved the fail rate
•Reduce the lighting impact
No camera models can use external camera to apply VeriFace*
NEED NEW Software UI
* Users need to install the VeriFace whose set up program is in the software CD
Training Guide | Selling to consumers
Cutting Edge Capability – Easy Capture
New UI
Gesture recognition
Take a picture
Take a video
Pictures browse
Video browse
Video effects
Settings
Gesture recognition
Use gesture to control picture capture, video record, and switch between picture shooting
and video recording
NEW!
Training Guide | Selling to consumers
Energy Management
More easy UI – Easy to manage
Powerful professional
mode – Satisfied users’ professional
requirement
Easy switch– Easy switch mode
by clicking the icon on the task
bar
Super Energy Saver– to
extend battery life maximum
Training Guide | Selling to consumers Page 57
Training Guide | Selling to consumers Page 58