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The peak traffic of the Grand National slowed down betting websites to varying degrees - in one case as much as 14.5
seconds. Which websites fell, and which went the distance?
£150 millionwas expected to be staked on
the Grand National
98% of betsare placed on the Grand
National on race day
Fast facts
Two thirdsof the adult population place a
bet on the Grand National
More than 75%
of users will go to a competitor site rather than suffer delays at peak times
3 secondsis how long 1 in 4 people will
wait for a page to load before abandoning it
Fast facts
Forrester 2009, Gomez 2010
As much as
14.5 secondswas added to the user journey
by heavy traffic on Grand National day
Fast facts
Which betting site is fastest?
• External (End-User) Monitoring• Samples taken from a normal business day, then
throughout Grand National race day• Desktop and mobile testing• Full user journeys (landing page -> … -> Grand
National bets page)
Which betting site is fastest?(…on a “normal” day)
In general, sites with a faster landing page also had a faster
overall user journey - for example, BetVictor and Bet 365
Which betting site is fastest?(…on a “normal” day)
50% of sites tested from PC took an excess of 5
seconds to load just the landing page
Which betting site is fastest?(…on a “normal” day)
Landing page
Total user journey
Which betting site is fastest?(…on a “normal” day)
Landing page
Total user journey
Which betting site is fastest?(…on Grand National day)
The vast majority of sites showed deterioration in performance
during the peak betting period, in some cases by as much as 42%
Which betting site is fastest?(…on Grand National day)
Sporting Bet edged out the competition in PC based tests,
actually improving performance 41% during peak betting times
Which betting site is fastest?(…on Grand National day)
Despite a 26% performance deterioration, Bet 365 maintained its performance advantage during peak
betting times through an overall performant mobile site
Which betting site is fastest?(…on Grand National day)
00:00 – 08:15 (pre-peak)
08:15 – 16:15 (peak)
Which betting site is fastest?(…on Grand National day)
00:00 – 08:15 (pre-peak)
08:15 – 16:15 (peak)
Read more…
• More on why web performance matters
• Detailed methodology• More results• More insights
Click to get the full report
