Five C’s of a Competitive Content Writing Strategy for SEO

Content is the root of all successful search engine optimisation strategy.

Content in all forms is important to let you connect with your audience and giving them reason to invest in your offerings.

Content is an important factor for judging the quality of your online business by your customers, targeted audience and search engines.

Content strategy has now emerged as the most crucial factor to succeed online.

The five important C’s for competitive and compelling content

Creativity

Comprehensiveness

Curiosity

Correct

Compatibility

The five important C’s for competitive and compelling content

1. CreativityCreativity is the key to survive in the competitive environment. Being different yet logical is the only way to survive.

Focus on Following Points

Look for ways to cut through the clutter.

Look for unique ideas and express the existing information in unique ways.

Enhance the content appeal with visualisations beyond basic info graphics

Authorise the content with your name/name of your organisation to increase its credibility.

The five important C’s for competitive and compelling

content2. ComprehensivenessResearch is the key to create comprehensive content copies. You need to develop an ability to express every important detail within limited words.

Focus on Following Points

Understand the depth of the topic

Research as much as possible

Look for reliable and popular sources for research

The five important C’s for competitive and compelling

content

It is important that your content should be compatible to SEO strategies. It should be backed by an adequate keyword research and keywords should be appropriately used in the content.

Focus on Following Points

Expertise in keyword research

Avoid keyword stuffing

Keyword density usually 2 to3% is legitimate

3. Compatibility

The five important C’s for competitive and compelling

content4. CorrectYour words reflect your ideas, thoughts and knowledge. When you are sharing content with others, it will create impression of you as an individual as well as of your brand and business.

Focus on following points

Quality not the quantity

Correct grammar and spellings

Correct data and statistics

The five important C’s for competitive and compelling

content5. CuriosityYou should write informative and engaging content on topics reflecting the interests of your targeted audience. It is good practice to use social gestures such as “comments”, “shares” and “likes” to engage with your readers

Focus on following points

Keep an eye on current trends

End with thought provoking questions

Use interesting headings and sub headings

Involve your audience

Read industry stuff to stay updated

Creating capturing content is essential to increase back links to your site, inflate website traffic and enhance your online rankings. In order to reap maximum SEO advantage out of content marketing, you need make your content compatible with SEO, while making it readable, interesting and enjoyable for your targeted readers.

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