Mobile apps and doingthe mobile dance

@charlescadbury @putitout

Why I am here

• Delivered 40+ apps since 2007

• Delivered to top brands

• Technical partner with some of the best ad agencies in London

• Therein lies the story…

@charlescadbury @putitout

Typical brief

• We have a creative signed off and want to propose an app

• Here’s a deck – could you come up with an amazing app idea

• Ideally by the end of the day

• We probably won’t have much budget so please bear that in mind

@charlescadbury @putitout

The result

Thanks, but no thanks

@charlescadbury @putitout

Why the burning want for apps?

• Misunderstood appropriation of time

Flurry April 2013

@charlescadbury @putitout

So, do you need an app?

• Will your website do the job?

– Existing traffic

– Familiar CMS

– Explore first

Who has an idea for an app?

@charlescadbury @putitout

What makes a good app?

• Play to the strengths of the medium, what’s in a phone?

– Camera

– GPS

– Microphone

– Speakers

– Internet

– Screen

– Accelerometer

– Storage

– Wicked good processor

@charlescadbury @putitout

Who does this well?

Simple app, using location feature

Simple app, using camera feature

@charlescadbury @putitout

What of our work replicates?

Simple app, using location feature

Simple app, using camera feature

@charlescadbury @putitout

If you remember 3 things

• Simply useful

• Deliver beyond the confines of a website

• Don’t forget to market the app

@charlescadbury @putitout