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Show Up & Show Out! How to Market Your Club You've joined a club and now you need to get the word out about it. This course shows you 10+ ways to market to the masses and give your club a polished communication strategy on multiple platforms that will make your club "Show Up & Show Out!"
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Show Up & Show Out! How to Market Your Club
District 37
Toastmaster Leadership Institute East
Presented by: Chisa D. Pennix-Brown, MBA Date: June 28, 2014
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Welcome to #TLIEast 2014•Please silence your cell phones
•Feel free to post photos
•Use #TLIEast when posting
•Get out your pens/pencils for notes
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PostPost1.Display in a public place2.Announce or publish3.Put notices in or on 4.Make information available on the Internet
Word of the DayWord of the Day
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Public relations is the practice of managing the spread of information between an individual or an
organization and the public.
Public RelationsPublic Relations
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•Billboard for the club •Update monthly•Have members send photos•Have members provide bios•Take headshots of members•Keep contact info current
Website
Include your social media information for additional contact methods
Business Cards List your meeting
days/dates
Address
Website
Phone Number
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Promo MaterialSites:
Zazzle.com
Moo.com
CafePress.com
SpreadShirt.com
VistaPrint.com
TeeSpring.com 7
•Buttons•Postcards•T-shirts•Bags•Bumper Stickers
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Agenda Use your agenda to Post upcoming meetings and important events
List Links, Dates,
Locations & Contact Persons
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•98% of people will open a text msg•Easy form of communication•Schedule texts in advance
Text Campaigns
Services You can Use •SendHub.com •Google Voice
Try it now by Texting VISION to 336-895-1331
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Services You can Use •Mailchimp•Mad Mimi •Constant Contact •A Weber
Newsletters•Highlight new members•Highlight club achievements•Highlight professional achievements •Get members to sign up for roles•In Print and/or Online
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Press Release •Create a list of local media •Newspapers, Radio, Magazines•Find something unique about your club•Use member accomplishments to bolster the club & create “news”•Plan in advance for major events
TIPS•PRLog.com •Create consistent header•Create your “about” footer
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Meetup.com Meetup.com • Find new people interested in public speaking
• Expands your reach
• Expands TM Brand
Tips:Know that this a Paid ServiceKeep TM Branding in mind
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Online PostingOnline PostingUse Online Event Posting Sites
336Events.com Involver.com
AmericanTowns.com Eventbrite.com
Yelp.com Meetup.com
Craigslist.com Eventbee.com
Eventful.com Zevents.com
Upcoming.org EventSetter.com
EventYard.net PRLog.com
Marketing TipUse a Link Shortner to provide additional room for long links
Bit.ly•It stores information •You can create categories •You can easily share the link in •Twitter, Facebook, and Email
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Facebook Facebook Use Technology • Create a Fanpage• Schedule Posts• Join Groups• Post Weekly • Plan you marketing
Clock Schedule Feature
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Please Complete your Surveys!
Please share your Show Up & Show Out!
Moment of the class
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Please write me a recommendation on Linkedin.com/In/LadyBiz
Connect: [email protected]
Find additional presentations at Slideshare.net/LadyBizness
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