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Intelligent use of customer data, together with mobile phone and social networking technology, is key to future competitive advantage for hospitality businesses. This presentation highlights some of the social media initiatives that brands have taken on in the past year here in America. This presentation was given at the Peach Factory’s Consumer Insight & Marketing Seminar held at the Soho Hotel in London on 24 March 2010 where I was a guest speaker
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Thriving and
Surviving the Social Sphere!
Chris Munz, Fishbowl Inc.
@thecmunzproject
How do I make Social Media work for my business?
Do I need to get engaged?
Can I make real money from it?
Food for Thought!
Has everyone checked in?
Fans and Followers are Good for Restaurants!
60% of fans and 79% of followers are more likely to recommend a brand they fan and follow.
51% of fans and 67% of followers are more likely to buy from the brands they fan and follow.
Chadwick Martin Bailey and Imoderate Research Technologies ,2010
400 Million Active Facebook users
20 million people become fans each day!
ListeningKnowing your
CustomersSharing the Control
(Trusting)Actively
ParticipatingBeing CreativeMaking it FUN!
Ignoring the conversations
Not engaging, just pushing
Not having a plan!Expecting immediate
results
What Works! What Doesn’t
Restaurants, Pubs and Bars are setup to take advantage of this
new way of communicating!
129,216 Facebook Fans!
Make it Fun!
Make it Fun!This is a Facebook
banner with a simple call to
action
So lets get WILD!
Isn't that the Truth!
Make it Fun!
Make it Fun!
Trust your networks!
Trust your networks!
When are Vouchers best used to increase patronage?
Connecting Facebook Fans to Email databases
User Signs In
Becomes a Fan
Receive Status
Updates
Responds and Shares
Fan Signs
Up for E-club
Closed Loop
Connecting Facebook Fans to Email databases
Share with your NETWORKs!(SWYN)
Share with your NETWORKs!(SWYN)
Make a plan then figure out what technology resources you need to use.
Create convenience (socialize your web site, iPhone apps, Mobile Joins)
Localize your social interactions keep it relevant
Take that Great Service attitude and replicate it within the Social Sphere.
Some Ideas! that will help you survive!
Who is Fishbowl ?• Dedicated to the Pub, Bar, Café and Restaurant
Sector
• No. 1 eMarketing and Internet Company in our industry.
• 40,000+ Restaurants, Bar, Pubs, Cafes in the UK,US, & Canada.
• 45+ million opt-in guests
• 9+ years in the eMarketing business
References: Chadwick Martin Bailey and Imoderate Research Technologies ,2010 David Finch, Social Media Explorer Latest List Growing Strategies, Ball State University and the Email Marketers Club, ExactTarget The Conversation, The Art of Listening, Learning and Sharing, Brian Solis and JESS3 Eric Abrams, Fishbowl Marketing Mashable, The Social Media Guide
Thriving and Surviving the Social Sphere!
Christopher Munz, Fishbowl Marketing@thecmunzproject