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ThingWorx® Studio Brings Highly Immersive Augmented Reality
Interactions to the Industrial Enterprise
ThingWorx Studio, powered by Vuforia, introduces advancements for attaching
digital content to everyday objects and surfaces as well as support for Apple’s
ARKit and Google’s ARCore
NEEDHAM, Mass. – Oct. 2, 2017 –– PTC (NASDAQ: PTC) today announced its ThingWorx® Studio
Augmented Reality (AR) technology will be updated with Vuforia® 7 software, bringing with it
major advancements in the ability to attach digital content to everyday objects and surfaces, as well
as support for Apple’s ARKit and Google’s ARCore.
ThingWorx Studio is a rapid AR authoring environment that enables industrial stakeholders to
quickly create and share scalable augmented reality experiences without writing any code. The
easy reuse of existing 3D geometries and animated sequences with ThingWorx Studio enables
users to reduce the cost and complexity of content creation for compelling AR experiences. Model
Targets, available in the upcoming Vuforia 7 release and supported by ThingWorx Studio, will
enable the recognition and tracking of objects based on shape from pre-existing 3D models, and
will not require a marker. This high-fidelity object recognition provides more accurate positioning
so 3D content can be aligned with greater precision for use cases where step-by-step instructions
and product data are overlaid onto the physical product.
With support for Vuforia 7, ThingWorx Studio will make use of Vuforia Ground Plane, a new
capability for placing content on the ground, floor or tabletop. Because Ground Plane leverages
ARKit and ARCore through a technology known as Vuforia Fusion, ThingWorx Studio will enable
users to create robust and reliable AR experiences across a broader range of industrial
environments. Ground Plane will be an exceptional solution for industrial use cases that do not
require a physical product such as a virtual design review or a visualization tool for sales and
marketing. ThingWorx Studio enables industrial enterprise users to quickly create scalable AR
experiences that improve time to revenue, reduce costs and complexity and provide enterprise
scalability.
PTC is offering industrial enterprises a preview of Model Targets and ARKit support within
ThingWorx Studio and ThingWorx View as a first step toward broader device and OS coverage.
Experiences authored in ThingWorx Studio are accessed via ThingWorx View, a single, enterprise-
wide viewer application that delivers rich, 3D user experiences for smart phones, tablets and
wearable devices. Available now, content creators can leverage the camera processors and motion
sensors in devices running iOS11 to create highly- immersive, spatial AR interactions more quickly
and easily. ThingWorx View is free to download and available for Windows, iOS and Android
devices.
“PTC is committed to fueling the proliferation of augmented reality applications into the
mainstream, and our support for frameworks such as ARKit and ARCore demonstrates this
commitment,” said Jim Heppelmann, president and CEO, PTC. “With an ecosystem of hundreds of
thousands of AR developers, we believe PTC is well-positioned to be a catalyst for the development
of content needed to leverage ARKit and ARCore, especially for the industrial market.”
In addition to the new Model Targets and Ground Plane functionality to be incorporated,
ThingWorx Studio and ThingWorx View will soon incorporate remote presence capabilities that
provide greater efficiency for a variety of mission-critical industrial use cases. The result is an
innovative communication experience enabled by the Vuforia Chalk™ application. It allows people
in different locations to share a live view of the same environment, and draw simple annotations,
which appear anchored to objects and surfaces in the environment, as if drawn on the objects and
surfaces themselves. These capabilities will be available with ThingWorx View later this year.
Additional Resources
ThingWorx Studio Free Trial Program
ThingWorx Studio
About PTC (NASDAQ: PTC)
PTC has the most robust Internet of Things technology in the world. In 1986 we revolutionized
digital 3D design, and in 1998 were first to market with Internet-based PLM. Now our leading IoT
and AR platform and field-proven solutions bring together the physical and digital worlds to
reinvent the way you create, operate, and service products. With PTC, global manufacturers and an
ecosystem of partners and developers can capitalize on the promise of the IoT today and drive the
future of innovation.
PTC.com @PTC Blogs
The timing of any product release, including any features or functionality, is subject to change at
PTC’s discretion.
PTC, ThingWorx, , Vuforia, Chalk, and the PTC logo are trademarks or registered trademarks of PTC
Inc. or its subsidiaries in the United States and other countries.
Media contacts
PTC FleishmanHillard
Corporate Communications Sara Steindorf
Jack McAvoy 314-982-1725
781-370-6143 [email protected]
