Fabio Matsui - Virtual Reality and Augmented Reality Applications for Immersive Customer Experiences

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    16-Apr-2017

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<ul><li><p> Wire Stone : All Rights Reserved</p><p>Vi r t ua l Rea l i t y and A ugmen ted Rea l i t yA p p l i c a t i o n s f o r I m m e r s i v e E x p e r i e n c e s</p><p>Fabio MatsuiCTO, Wire Stone</p></li><li><p>2</p><p>Motion Sickness</p></li><li><p>People remember VR experiencesnot as a memory of something they saw, but assomething that happened to themKevin Kelly, The Untold Story of Magic Leap, Wired Magazine</p></li><li><p>VR talks to our subconscious mindlike no other media</p><p>Kent Bye, Voices of VR Podcast</p></li><li><p>P R E S E N C E</p></li><li><p> Wire Stone : All Rights Reserved : Confidential 6</p></li><li><p> Wire Stone : All Rights Reserved : Confidential 9</p><p>AUGMENTEDVIRTUALMIXED</p></li><li><p> Wire Stone : All Rights Reserved : Confidential 10</p></li><li><p> Wire Stone : All Rights Reserved : Confidential 11</p></li><li><p> Wire Stone : All Rights Reserved : Confidential 15</p></li><li><p>S TAT S A N D FA C T S</p><p>Sculpture by Zenka </p></li><li><p>$120B in revenue </p><p>by 2020(Digi-Capital)</p><p> Wire Stone : All Rights Reserved : Confidential 17</p><p>$700M HW +$300M content</p><p>in 2016(Deloitte)</p><p>VR Will Reach 52 Million Units In</p><p>The US By 2020(*Forrester Research)</p><p>New York Times distributed 1.3 millionGoogle Cardboard viewers</p><p>92% early views came from Cardboard(*Forrester Research)</p><p>171M users with28M paying for</p><p>content in 2018(KZero)</p><p>* The Coming Wave Of Virtual Reality, May 2016 Forrester Report</p></li><li><p> Wire Stone : All Rights Reserved : Confidential 18</p></li><li><p>NEEDSREVISION</p></li><li><p> Wire Stone : All Rights Reserved #</p><p>T E C H N O L O G Y I S T H E R E</p></li><li><p>CURRENTOBSTACLES</p></li><li><p> Wire Stone : All Rights Reserved : Confidential #</p><p>W h a t d e v i c e s h o u l d I u s e ?</p></li><li><p> Wire Stone : All Rights Reserved : Confidential 24</p></li><li><p> Wire Stone : All Rights Reserved : Confidential 25</p></li><li><p> Wire Stone : All Rights Reserved : Confidential 26</p><p>APPLICATIONS TODAY</p></li><li><p>T E L E P O RTAT I O N</p><p>Sculpture by Zenka </p></li><li><p>STORY</p><p>TELLING</p></li><li><p>EVENTS</p></li><li><p>P R O D U C T D E M O N S T R AT I O N S</p><p>Sculpture by Zenka </p></li><li><p>EXCLUSIVEACCESS</p></li><li><p>MU</p><p>LTI S</p><p>EN</p><p>SO</p><p>RY</p></li><li><p>Sensorama</p></li><li><p> Wire Stone : All Rights Reserved : Confidential 41</p><p>G E T T I N GS TA RT E D</p></li><li><p> Wire Stone : All Rights Reserved #</p><p>Participant</p><p>Real Life360 Video</p><p>ArtificialEnvironment</p><p>MixedReality</p><p>Ghostor</p><p>FreeMovement</p><p>DirectedMovement</p><p>or</p><p>Ghost</p><p>DirectedMovement</p><p>FreeMovement</p><p>Participant Ghostor</p></li><li><p>90 FPS is new 60 FPS</p></li><li><p>Image: Wikipedia/Smurrayinchester viaCC by SA 3.0</p></li><li><p>Sound</p><p>Jonathan Gross via Flickr</p></li><li><p>Steffen Vo viaFlickr </p></li><li><p>Eye Contact</p></li><li><p>Physical Environment</p><p>Fabrice Florin via Flickr</p></li><li><p>Carsten (Witzke) Knoblich via Flickr </p></li><li><p> Wire Stone : All Rights Reserved</p><p>Ques t ions or Comments?</p><p>fabio@wirestone.com@fabiomatsui</p></li></ul>

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