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Toby Retallick, Youth Music and Leon Tong, BrightLemon Digital impact conference www.charitycomms.org.uk/events
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The Untapped Potential of Online Communities
Toby Retallick, Youth Music Leon Tong, BrightLemon
Why bother?
Music-making
is
life-changing
>300 projects
>100k children
Professional
musicians
are crucial…
Tough times
Unconnected… Switching off
But what if…
A strong
foundation
Launch
Completion
Easy
Tasks
Engagement Hard
Tasks
Rewarding
behaviour
Helping hands Photo credit: Habitat for Humanity
Challenges
1. Choice
2. Language
3. Quality
Results
Where next?
The Youth Music Network
www.youthmusic.org.uk/network
@youthmusicnet
All images used in this presentation are royalty free and obtained from http://www.sxc.hu/ unless otherwise specified.
Doing more
with less. via
Meaningful
relationships
Thursday 18.Jul.13 / Charity Comms
Leon Tong / BrightLemon
BrightLemon
BrightLemon
BrightLemon
BrightLemon
Social Theory +
Social Theory +
User Centric Design +
Social Theory +
User Centric Design +
Technology
Outreach +
Outreach +
Recruitment +
Outreach +
Recruitment +
Engagement
= Community
= Niche Community
= Niche Community
= Meaningful Relationships
2013 B.C. 2013 A.D.
150 150 =
Our niche social brain
has not evolved.
social media
= transient relationships
but the principles are
correct...
Now...(and in the future...)
Now...(and in the future...)
Community = Niche
Now...(and in the future...)
Community = Useful
Now...(and in the future...)
Community =
Content Driven
Now...(and in the future...)
Community =
Meaningful relationships
Community
= Useful
= Niche
= Content driven
= Meaningful relationships
Meaningful relationships
=
Meaningful relationships
= niche communities
Meaningful relationships
= niche communities
with quality content
Thank you.
Onwards to
Youth Music...
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