Search Friendly Web Development

Vanessa FoxFounder

NineByBlue.com

Nathan BuggiaLead Program Manager

Microsoft Webmaster Center

Vanessa Fox

Nathan Buggia

Webmaster Center• Am I being indexed?

• Are there any penalties?

• How to submit sitemaps?

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• Support

• Feedback

• News

http://webmaster.live.com

And they need it by And they need it by when?!?when?!?

……and they need more and they need more tools, and data and tools, and data and technical info, and technical info, and

302s…302s…

Why should you care about SEO?

SEO != SPAM

SEO = Good design

Online Resources: www.aslistapart.orgwww.seomoz.orgwww.sitepoint.com

SEO = More Than Search

Less expensive to plan for SEO

Planning Design Development Test Production

$$$$

$

The Equation

Design for your

customers

Be smart about robots

Enjoy long-lasting success

Agenda

• How search engines work

• Building pages

• Architecting navigation

• Integrating Marketing

• Diagnosing SEO issues

Where to next?

http://janeandrobot.com http://ninebyblue.com

http://webmaster.live.com http://google.com/webmaster http://siteexplorer.search.yahoo.com

http://SearchDeveloperDay.com