MarketingSherpa's Real Truth About Social Media & SEO

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MarketingSherpa’s Real Truth About Social Media & SEO

Paul Taylor Chief Executive Officer for Webmarketing123@WebMarketing123

Todd Lebo Senior Director of Content & Business Development, MarketingSherpa@ToddLebo

#wmsherpa

Main Topics for Today’s Webinar

1) The SEO Fundamentals

2) Benefits of Utilizing Both Social Media and SEO

3) Rolling Out an Integrated Social Media and SEO Strategy

4) Changes in the Future of Search and Social Media?






The 5 Pillars

SUCCESSFUL SEO CAMPAIGN

Effective SEO Tactics by Social Media Use






What Social Media Brings to the Table

Social Media Benefits:

• Increases brand awareness

• Builds community following

• Helps build loyalty and trust behind your brand

• Offers direct sales opportunities

• Your Social Media Results on the First Page of Google

What SEO Brings to the Table

SEO Benefits:

• Highest ROI

• 3rd Party Validation

• Stability of Traffic

Goals of Integrating Social Media with SEO






Create A Relevant Mix

• Research which channel your desired audience is using to interact and share content

• Identify relevant language within your industry - content creation and promotion in Social Media means optimizing content for keywords

How Social Media and SEO Go Hand-In-Hand

The role of SEO for Social Media is to directly influence discovery of social communities or content via search

• Build relevant content in blogs and forums

• Create more listings on the search engine results page

• Obtain more inbound links

Inbound Traffic from Organic Search by Social Media Use

Percent of Total Leads Generated from SEO by Social Use

Organic Lead Quality by Social Media Use

Defining A Conversion by Social Media Use

Organic Search Conversion Rates by Social Media Use

Content Discovery

- Social Media discussions themed around new pages of your site

can increase the likelihood of search bots adding these pages to its

index faster

New Product

How to IntegrateSocial Media and SEO

• Interactions among social networks improve a brand’s visibility within search results through videos, blog posts, and other forms of media

• First page Google results for Zappos.com includes their blog, Twitter, and YouTube page


Build Natural Inbound Links

- Using social media sites to point back to your site will increase

qualified traffic

- Off-site blogs point links back to your own domain

- Staying current and maintaining interactive platforms for your

audience encourages one-way link-building

- Continuous fresh content keeps the audience engaged and more

likely to share with others


Inbound Links

- With Integrating Social Media and SEO, MarketingSherpa finds that

the number one goal for Marketers is to increase the number of

inbound links






New Stages in Search and Social Media

• Bing-Facebook press event on Thursday, October 13th

• Instant personalization: “social makes search better”

• “We want to work with everybody” – Mark Zuckerberg

• Get recommendations from what your friends “Like” in addition to Bing’s organic search algorithms

New Stages in Search and Social Media

• If logged into your Facebook account, data will be pulled and appear on the search engine results page

Things to Consider:

• Do people trust algorithms as much as they trust their friends?

• Could this help Bing gain search market share in the future?

Key Takeaways

• MarketingSherpa research concludes a mix of Social and Search make for better inbound traffic, leads, and higher conversions

• Optimize content for keywords using Social Media channels

• SEO and Social Media work together to create an overall more comprehensive online campaign.

• The combination yields a stronger customer base, an increase in conversions, and a higher ROI

• Social Media will become more integrated in organic search in the near future- so be prepared and start being social now!

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MarketingSherpa's Real Truth About Social Media & SEO