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Part of the Higher Ed Summit of Dreamforce 2011
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The Social Enterprise on Campus
David B. Thomas
Director of Community and Social Strategy
Radian6, a salesforce.com company
@DavidBThomas
Genevieve Coates
Community Manager
Radian6, a salesforce.com company
@GenevieveCoates
Who will be your audience in 2020? 2030?
35 plus hours of video are
updated to YouTube
every minute.
300 000 new people join
Twitter every day. 155
million Tweets per day.
11.5% of the world are
now on Facebook, 51% of
the US.
The average US home will
have 5 to 10 web enabled
devices by 2014
50% of TV viewers around
the world watch Internet
TV.
Over 5 billion photos on
Flickr, 2.5 billion photos
per month on Facebook.
How big is it? It’s big.
98%of college students own a digital device.
source: OnlineEducation.net
46%say they would be more likely to read an assignment if it was in digital format.
source: OnlineEducation.net
38%say they can’t go
more than 10 minutes
without using a
digital device.
source: OnlineEducation.net
Average number of
minutes spent on
Facebook every day:
source: OnlineEducation.net
101.93
A University of Maryland study asked
students not to use media for 24 hours. A
large percentage experienced
symptoms similar to drug and alcohol
withdrawal.
source: OnlineEducation.net
source: OnlineEducation.net
So what?
Your students are your brand ambassadors.
Engage them.
Make it fun.
Use the tools they are already using.
Teach them how to use social in the real world.
Build your student lifecycle.
Learning
Learning Educating
Learning Educating
Empowering
Prospective Student
Prospective Student
Prospective Student
Current Student
Prospective Student
Current Student
Alumni
Prospective Student
Current Student
Alumni
“Amazing school! RT@gualumni spotlight: @jeffcivillico (C’05) Performer, Comedy in Action & ACS #webinar presenter. Read more here: bit.ly/qFXDlZ”
Learn from who’s doing it right.
http://twitter.com/#!/mihaela_v
http://twitter.com/#!/johnshopkins
http://www.facebook.com/tamu http://www.facebook.com/DePaulUniversity
http://www.youtube.com/user/UCBerkeley
How can we get involved?
The Social Enterprise on Campus
David B. Thomas
Director of Community and Social Strategy
Radian6, a salesforce.com company
@DavidBThomas
Genevieve Coates
Community Manager
Radian6, a salesforce.com company
@GenevieveCoates
Many of the photos in this presentation come from Flickr, under a Creative Commons license. Our thanks to the photographers who have shared their work. For attribution, go to delicious.com/davidbthomas/presopics.
